2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. I have asked many of the vendors, consultants and thought leaders to give their opinion.

Automation creates metrics. If we automate the processes that matter, the metrics we need will be staring us in the face. The impact of our content will be visible if that content is linked to an automated, closed-loop lead process. And with all the SaaS -enabled software available today, there’s no excuse for not automating the lead management process—at least up to the point where marketing During one of the first few days I went to work at CIO magazine in 1995, I had what we called a “vendor visit”—one of many I would have in the coming years. The idea behind

While marketing automation may allow your lead nurturing campaigns to be delivered to the right person at the right time and hot leads to pass to sales at the moment they are researching your product, that does not mean that your marketing programs do not need maintenance. By following this quick checklist, you will make sure your marketing automation campaigns continue to help leads move through your pipeline and keep your sales team happy. Every week Look for big changes in PPC, SEO, or email campaign results that may indicate a form or link may be broken

Marketing education likely won’t change in this regard during 2010, but the initial discussions will start. 4) Mobile Thinking vs Mobile Devices: Every year in living memory has been talked about as the year that mobile will become big. Specific mobile technologies, however, will not move beyond niche applications. 5) Brand Promise/Reality Gap Reduction: The trend that social media kicked into high gear in 2009 will continue into 2010; any organization that has a significant gap between their brand promise, and their brand reality will have that gap mercilessly exposed through

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. The key to sending relevant communication is to automate the process . Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. If you’re company is just breaking ground in this area, at the very least make a commitment

Over a thousand B2B marketers registered to attend an October 13th webinar created to help marketers plan for 2010.  Five key planning assumptions across two macro functions – reputation and demand creation – that should drive b-to-b marketing planning for 2010 During the webinar we learned that in 2010 we will see a shift in Marketing spend to continue, moving non-performing traditional media and advertising dollars to marketing automation , social This webinar, hosted by the American Marketing Association, featured Tony Jaros, VP of Research at SiriusDecisions, and Jon Miller, VP of Marketing at Marketo who together discussed five key planning assumptions in two key areas- reputation and demand generation. 

status=Marketo Leader in Marketing Automation- http://www.marketo.com Share on Facebook Link code: http://www.facebook.com/sharer.php?u=(xURIx)&t=(xTITLEx Do you want your landing pages and emails to be shared in social media , but don’t know how to encourage your readers to do so? It is not as hard as you might think.

We continue our series of posts about the biggest trends in Marketing Automation for 2010 with a trend that may sound contrarian. Thought Leader marketers who evolve in 2010 will morph into Community Leaders who engage and provide relevant, helpful content designed not as a monologue-as-lead-generation tactic, but as resources designed to solve problems for community members. This is why I think 2010 will see this trend. Read on, and please let me know what you think. Trend 3.

BLOG HOME ARCHIVES RSS/XML BECOME A MEMBER MARKETINGPROFS Adam Needles BIO 01.21.10 Re-casting How We Think About B2B Marketing Automation I was analyzing results from our recent B2B Marketing University series , which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation

They had no marketing automation and a stagnant, rarely updated blog (If you like this article, I invite you to subscribe in a reader or via email.) There is no question in my mind.  Inbound marketing is the wave of the future.