Trending Sources

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). Social media has fundamentally altered the practice of public relations. Like what?

PR 60

SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. This is more so for industrial marketers because generating a steady stream of high-quality sales leads plays a far more important role than other B2B marketing objectives such as branding, thought leadership and/or community building. A lead is a lead, right?

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. items that should be in your 2010 email budget by BtoB Magazine.

The Best B2B Marketing Ideas of 2010

delicious b2bmarketing

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., If you are looking to improve b2b lead generation in 2011, you might find some good ideas you can use here.

The Best B2B Marketing Ideas of 2010

Fearless Competitor

We’ll do this each December from now on. I … Continue reading → lead generation sales leadership Sales knowledge marketing funnel Management best practices Marketing Demand Generation Sales 2.0 Click to download How to Find New Customers, our remarkably popular white paper. It’s the first year of Fearless Competitor Favs – my favorite B2B marketing ideas from this past year. Remarkable content Leadership

Paper 27

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like&# ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.

7 Mistakes To Avoid In Your Next Webinar Invitation

The Point

Tags: B2B Marketing Copywriting Event Promotion Webinar Invitations email design email marketing b2b demand generation b2b lead generation Demand Generation direct marketing

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? How To Use Linkedin To Generate Business by Search Engine Land.

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

About the B2Bblogger: Andrew Spoeth is an independent marketing consultant who specializes in B2B demand generation. Technology Naughty Vs. Nice In 2010 2. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. If a rep. Pacific).

Upcoming Event: How To Build A Demand Generation Machine With.

B2Bbloggers

First Event: How To Build A Demand Generation Machine With Online Events WHEN: Wednesday, April 28, 2010, 11:00pm PDT / 2:00pm EDT / 7:00pm BST Every marketer responsible for lead generation and nurturing knows the power of online events. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up. Or Does It? 5.

Is social media creating a generation of cowards?

grow - Practical Marketing Solutions

She further claimed that sense of identity is being eroded by “fast-paced, instant screen reactions,&# so that the next generation will define themselves by the responses of others instead of their own self-worth. In other words, we may be creating a generation of insecure cowards. Generation Farmville. Can this still happen in the Farmville Generation? Tweet This!

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Advertising Facebook Interactive Marketing Lead Generation Online Advertising Pay Per Click SEO Social Media Social NetworkingIf I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? Tweet This!

Is lead generation killing marketing?

Chris Koch

Now, you could argue that if marketers improved their ability to generate, nurture, and manage leads from start to finish that those numbers would improve. Most reasonable salespeople will agree that marketers can only do so much in terms of lead generation. Tags: Lead Generation Lead Management Apple Business marketing Marketing and Advertising Marketing B2B Sales Technology What happens when you stake the value of your contribution to the company on something that you’ll never do as well as someone else? You could hear the proverbial pin drop in the room after he said it.

A Simple B2B Marketing Framework

Everything Technology Marketing

Business Strategy Layer The next layer up is "Business Strategy", taking into account the insight derived from the Market Knowledge layer below and deciding what business model is best suited for generating value in the market environment, what products and configurations to take to market, how to go to market from a marketing and sales perspective, etc.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

Generated over 1,000 downloads of a white paper. With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND. STRATEGY.

How PR and Social Media Can Work Together

Webbiquity

But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage. Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Since many (most?) Share this on Bebo. Digg this!

PR 91

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

Tags: Blogging Branding Content Marketing Interactive Marketing Lead Generation Podcasting Thought Leadership Twitter User Generated Content

Paper 70

Lead Generation 2.0 Critical Success Factor #9

B2B Lead Generation Blog

I recently wrote about the 8 critical success factors for lead generation 2.0. This 112-page publication is full great ideas to help you boost your lead generation, website, email, social media and make your overall marketing more effective. Related Resources Methodology 2010 Online Marketing ROI Tour The unofficial #9 came into my inbox earlier today – effectiveness. Simply put, make the most of what you have. Its too easy to fall into the trap of selling everything to everybody, or deluding yourself that the reason for more leads isn’t access to endless resources.

Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. Not any more …. How … Facebook! Digg this!

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Lasica share insights from Becky Brown of Intel, Michael Brito of Edelman and others on how to generate revenue through social media.

2010 in review for Fearless Competitor

Fearless Competitor

Stats 36

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It started 2010 with roughly 350 million users and is now on its way to 600  million. “With the exception of baking the ‘like’ button into your website, the best way to generate new fans on Facebook is to create a custom landing tab,&# according to Jay Baer, and in this helpful post he reviews five options / apps for creating a custom landing tab on Facebook. As A.J.

Stats 83

Want a Bigger Marketing Budget? Send Less Leads to Sales

B2B Lead Generation Blog

It’s no wonder that the 1,800 companies surveyed as part of CSO Insights Sales Performance Optimization Report said their sales teams spend 20 percent of their time generating leads. In his webinar, Trends and Challenges of Lead Generation in 2011 , Dave Green explained, in graphic detail, the impressive amount of profit that could result. That’s a costly mistake.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Here are the top items based on social signals.

Top 10 Takeaways from the 2010 Content Strategy Forum

Content Marketing Today

Thanks to two info-packed days I spent at the April 2010 Content Strategy Forum , I’d like to give you a head start. Determine what internal and external resources will be required to generate every element of the content that will become part of your online strategy. Why An Effective Content Strategy is Fundamental to Effective Content Marketing. Amorphous marketing is out.

2010 – Welcome to the Age of Customer Service

Buzz Marketing for Technology

10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Tags: Communications Customer Customer Support Social Media User Generated Content At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Social media has forever changed the balance of nature in favor of the customer. Tweet This! Share this on Facebook. Digg this!

100 Tips for Trade Show Lead Generation

B2B Lead Generation Blog

Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. Related posts: Lead Generation tips for Tradeshows Conferences And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. The following is a sampling of Thimmesch's tips that I though were useful: 4. Go to fewer trade shows, but put more effort into booth staff preparation and promotions for each remaining show. 6.

CSO Insights Lead Generation Report Summary

MI6 Marketing Agency

The 2010 CSO Insights Lead Optimization Report is a key research piece we used in our recent Mi6 Briefing: Marketing, Lead Generation and Selling to CIOs. The realities of the current economic environment have shot this to number one for 2010, as indicated by over 91% of the current study participants. Investment in content and website design was expected to increase in 2010.

Why Lead Generation is Irrelevant

ANNUITAS

According to a 2011 study by MarketingSherpa , 74% of B2B marketers stated that their biggest challenge was generating high quality leads.  The next biggest challenge was a distant second: 49% cited “generating a high volume of leads”. One of the reasons that generating high quality leads continues to present itself as the top challenge (it took #1 honors in 2010 as well) is that marketers are focusing on the wrong thing – lead generation. However, lead generation is irrelevant in today’s b2b marketing climate. The days of B2B lead generation are over. 

Improve Lead Generation: Top Takeaways from MarketingSherpa's B2B Marketing Summit

B2B Lead Generation Blog

If you want to find out what you missed and could use some fresh ideas to immediately improve your lead generation check out the following posts: B2B Marketing Summit ’10 Wrap-up: Seven takeaways to help you engage potential customers, generate high-quality leads and more. Lead Generation: Drive better ROI from your marketing campaigns. If you didn’t get a chance to attend MarketingSherpa's B2B Summit in San Francisco a last week, you missed an excellent opportunity to gain knowledge you could have used right away for better results. I had a great time. Register here.

8 Critical Success Factors for Lead Generation 2.0

B2B Lead Generation Blog

The single biggest issue for B2B marketers is effective lead generation. wrote an eight part series on building an effective lead generation program a while back. Ebook: Start With a Lead: Eight CRITICAL Success Factors for Lead Generation. To help readers who missed the series, I pulled all the posts together in order. View more presentations from InTouch. I'd appreciate your input, can you think of other critical success factors I’m missing

Seven Ways to Use Social Media for Business

Webbiquity

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities. Share content (your own and others’).

LinkedIn for lead generation - Are You the Missing Link?

B2B Lead Generation Blog

It takes time and commitment, but LinkedIn has become ideal venue to nurture relationships and generate new leads, especially for sales people involved in a complex sale. On that topic, I wrote an guest article for MarketingProfs, titled " 10 Tips for Using LinkedIn to Generate Leads." Related Posts: Lessons on Using LinkedIn for Lead Generation 5 steps for using LinkedIn as lead generation tool. MarketingProfs decided to make it a "premium article" so it's available only to paid subscribers. Read Are You the Missing Link?