Trending Sources

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). Social media has fundamentally altered the practice of public relations. Like what?

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SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. This is more so for industrial marketers because generating a steady stream of high-quality sales leads plays a far more important role than other B2B marketing objectives such as branding, thought leadership and/or community building. A lead is a lead, right?

The Best B2B Marketing Ideas of 2010

Fearless Competitor

We’ll do this each December from now on. I … Continue reading → lead generation sales leadership Sales knowledge marketing funnel Management best practices Marketing Demand Generation Sales 2.0 Click to download How to Find New Customers, our remarkably popular white paper. It’s the first year of Fearless Competitor Favs – my favorite B2B marketing ideas from this past year. Remarkable content Leadership

Paper 27

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. items that should be in your 2010 email budget by BtoB Magazine.

The Best B2B Marketing Ideas of 2010

delicious b2bmarketing

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., If you are looking to improve b2b lead generation in 2011, you might find some good ideas you can use here.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). And much more.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Adrian Swinscoe shares an excellent collection of social media do’s and don’ts such as defining your goals to keep yourself on track, great content is crucial, and perhaps most importantly, “It takes time, persistence, consistency and commitment to generate results.&#. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. by Kuno Creative. It’s a fad.

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Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Demand Generation? Manticore Technology wishes you a full-funnel in 2010. predictions.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like&# ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.

2010 in review for Fearless Competitor

Fearless Competitor

Stats 36

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? How To Use Linkedin To Generate Business by Search Engine Land.

7 Mistakes To Avoid In Your Next Webinar Invitation

The Point

Tags: B2B Marketing Copywriting Event Promotion Webinar Invitations email design email marketing b2b demand generation b2b lead generation Demand Generation direct marketing

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

About the B2Bblogger: Andrew Spoeth is an independent marketing consultant who specializes in B2B demand generation. Technology Naughty Vs. Nice In 2010 2. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. If a rep. Pacific).

Upcoming Event: How To Build A Demand Generation Machine With.

B2Bbloggers

First Event: How To Build A Demand Generation Machine With Online Events WHEN: Wednesday, April 28, 2010, 11:00pm PDT / 2:00pm EDT / 7:00pm BST Every marketer responsible for lead generation and nurturing knows the power of online events. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up. Or Does It? 5.

Is social media creating a generation of cowards?

grow - Practical Marketing Solutions

She further claimed that sense of identity is being eroded by “fast-paced, instant screen reactions,&# so that the next generation will define themselves by the responses of others instead of their own self-worth. In other words, we may be creating a generation of insecure cowards. Generation Farmville. Can this still happen in the Farmville Generation? Tweet This!

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership

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Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Advertising Facebook Interactive Marketing Lead Generation Online Advertising Pay Per Click SEO Social Media Social NetworkingIf I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? Tweet This!

Outsourced b2b Lead Generation gives 43% better results than In-House

Fearless Competitor

Click to access the Focus Roundtable on B2B Lead Generation Using outside professionals to help your company implement B2B lead generation gives 43% better results than hiring your own person. So many firms try to do b2b lead … Continue reading → Demand Generation Easy lead generation inbound marketing lead generation Lead Nurturing Leadership Management best practices Marketing marketing campaigns marketing funnel marketing sales Sales Leads sales-ready leads Simple lead generationCase closed!

Primer: Understanding Word-of-Mouth Marketing in the Social Media Age

Social Marketing Forum

Viral marketing and activities to generate “buzz”. The fragmentation of the communication landscape is however also one of the most important feeding grounds for WOM and therefore generates a significant response to all these challenges. So if you want to generate a WOM-campaign, you will have to ensure that his message is interesting. Word-of-mouth is not something new.

Is lead generation killing marketing?

Chris Koch

Now, you could argue that if marketers improved their ability to generate, nurture, and manage leads from start to finish that those numbers would improve. Most reasonable salespeople will agree that marketers can only do so much in terms of lead generation. Tags: Lead Generation Lead Management Apple Business marketing Marketing and Advertising Marketing B2B Sales Technology What happens when you stake the value of your contribution to the company on something that you’ll never do as well as someone else? You could hear the proverbial pin drop in the room after he said it.

A Simple B2B Marketing Framework

Everything Technology Marketing

Business Strategy Layer The next layer up is "Business Strategy", taking into account the insight derived from the Market Knowledge layer below and deciding what business model is best suited for generating value in the market environment, what products and configurations to take to market, how to go to market from a marketing and sales perspective, etc.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

Generated over 1,000 downloads of a white paper. With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND. STRATEGY.

How PR and Social Media Can Work Together

Webbiquity

But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage. Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Since many (most?) Share this on Bebo. Digg this!

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Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

Tags: Blogging Branding Content Marketing Interactive Marketing Lead Generation Podcasting Thought Leadership Twitter User Generated Content

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Lasica share insights from Becky Brown of Intel, Michael Brito of Edelman and others on how to generate revenue through social media.

Lead Generation 2.0 Critical Success Factor #9

B2B Lead Generation Blog

I recently wrote about the 8 critical success factors for lead generation 2.0. This 112-page publication is full great ideas to help you boost your lead generation, website, email, social media and make your overall marketing more effective. Related Resources Methodology 2010 Online Marketing ROI Tour The unofficial #9 came into my inbox earlier today – effectiveness. Simply put, make the most of what you have. Its too easy to fall into the trap of selling everything to everybody, or deluding yourself that the reason for more leads isn’t access to endless resources.

Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

Related Posts: Top Takeaways From Blogwell Philly 2010 Tweet Chats: Organized Chaos or Untapped Marketing Opportunity The Future of B2B Marketing: It’s Social Social Media: The Journey Begins With You The Role of B2B Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Who Blogs?

Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. Not any more …. How … Facebook! Digg this!

The New Marketing Accountability

B2B Marketing Insider

In “ Revising Our Demand Generation Definition as B2B Marketers &# Adam does an excellent job of thoroughly putting a call to action out to all marketers that demand generation needs to be end-to-end. In my opinion, this is the main challenge with marketing today.  To support the above, I even like to be cautious about the term “demand generation&#.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It started 2010 with roughly 350 million users and is now on its way to 600  million. “With the exception of baking the ‘like’ button into your website, the best way to generate new fans on Facebook is to create a custom landing tab,&# according to Jay Baer, and in this helpful post he reviews five options / apps for creating a custom landing tab on Facebook. As A.J.

Stats 83

Internet Trends From The Web 2.0 Summit

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Internet Leadership: Mary shows a chart of leading Internet companies in 2004 and 2010. Holy Cow!

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Here are the top items based on social signals.

Want a Bigger Marketing Budget? Send Less Leads to Sales

B2B Lead Generation Blog

It’s no wonder that the 1,800 companies surveyed as part of CSO Insights Sales Performance Optimization Report said their sales teams spend 20 percent of their time generating leads. In his webinar, Trends and Challenges of Lead Generation in 2011 , Dave Green explained, in graphic detail, the impressive amount of profit that could result. That’s a costly mistake.

How To Focus On Your Marketing Plan

B2B Marketing Insider

If you use your CRM system to track marketing activities from inquiry to close, then you know how many opportunities you have created and how much sales pipeline that has generated. Total For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product. Hogwash! You All rights reserved

Plan 64

Marketing, Death and Taxes

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 26, 2010 1 Subscribe Marketing, Death and Taxes Share So Marketing may not be as unavoidable as death and taxes , but  lately it is becoming harder and harder to escape.

Laugh and Learn featuring the Fearless Competitor – Top B2B Ideas of 2010 – The Winner!

Fearless Competitor

In this special edition, we announce the winner of the 2010 Best B2B marketing idea. Congratulations to Kirsten Watson, Director … Continue reading → Content marketing Demand Generation Fearless Competitor Laugh and Learn Leadership Management best practices Marketing Marketing AutomationThe Linkedin community has spoken too and they agree. Congratulations to our winner! Kinaxis with their remarkable series – SuiteMates.

Top 10 Takeaways from the 2010 Content Strategy Forum

Content Marketing Today

Thanks to two info-packed days I spent at the April 2010 Content Strategy Forum , I’d like to give you a head start. Determine what internal and external resources will be required to generate every element of the content that will become part of your online strategy. Why An Effective Content Strategy is Fundamental to Effective Content Marketing. Amorphous marketing is out.

2010 – Welcome to the Age of Customer Service

Buzz Marketing for Technology

10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Tags: Communications Customer Customer Support Social Media User Generated Content At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Social media has forever changed the balance of nature in favor of the customer. Tweet This! Share this on Facebook. Digg this!

What was the best B2B Marketing Idea of 2010?

Fearless Competitor

Great ideas from Eloqua, Marketo, Kinaxis and, gulp, me, but we want to … Continue reading → Content marketing Demand Generation Laugh and Learn lead generation Leadership Management best practices MarketingWe’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you. Whom do you think has the best idea?

100 Tips for Trade Show Lead Generation

B2B Lead Generation Blog

Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. Related posts: Lead Generation tips for Tradeshows Conferences And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. The following is a sampling of Thimmesch's tips that I though were useful: 4. Go to fewer trade shows, but put more effort into booth staff preparation and promotions for each remaining show. 6.

CSO Insights Lead Generation Report Summary

MI6 Marketing Agency

The 2010 CSO Insights Lead Optimization Report is a key research piece we used in our recent Mi6 Briefing: Marketing, Lead Generation and Selling to CIOs. The realities of the current economic environment have shot this to number one for 2010, as indicated by over 91% of the current study participants. Investment in content and website design was expected to increase in 2010.

Laugh and Learn featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 #2

Fearless Competitor

In this episode, we explore the second best b2b marketing idea of 2010. Next Friday, we share the winner of the BEST B2B marketing idea of 2010. Marketo, and their VP … Continue reading → Demand GenerationDon’t miss it. Congrats to the second place winner.

20 Handy B2B Lead Generation Resources

PureB2B

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation. Callbox.

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