Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

FEBRUARY 2, 2011

Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • by demonstrating how smart and helpful you are). • It helps move a prospect along the buying cycle. It enhances your organization’s image (e.g., Great content fills a need for both the consumer and the producer.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

FEBRUARY 4, 2011

Detailed instructions for five helpful GA tips; most of these are pretty basic, though setting up expressions for searches and filters is a fairly advanced technique. TrakkBoard ), how-to articles, mobile phone apps, add-ons, plugins and resources. 5 Simple Google Analytics Tips You Should Be Using by The Daily SEO Blog.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Ambal's Amusings

JANUARY 31, 2011

Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Michael Stelzner. He’s all about writing helpful content and making screwy videos. What was your "Aha" moment in 2010? Join the party

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

seo.co

JANUARY 14, 2021

SEO in 2000 was radically different than SEO in 2010. SEO in 2010 is dissimilar to SEO today. But it’s not always easy to find exactly the right article exactly when you need it – mostly because it may be difficult to articulate exactly what type of problem you’re facing. There are many online sources that can help you.

SEO 71

SEO Lead Scoring Lead Ranking Opinions 71

KoMarketing Associates

FEBRUARY 21, 2012

Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. Year : 2010. A Brief Introduction into Keyword Research.

SEO 120

SEO Video Marketing Wikipedia Link Building 120

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Analyze keywords. Monitor and repeat.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Moz

DECEMBER 25, 2019

survey says these are the articles that aren't to be missed. I'll be sharing the top keywords each post ranks for according to Keyword Explorer , too, to give you some idea of why these posts have continued to be favorites throughout the year. Top keywords according to Keyword Explorer: seo tools (#1, 6.5k–9.3k),

Domain 53

Domain Best Practices Keywords SEO 53

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! There are 2 Main Types of Search Results.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. All you need is a keyword research tool and access to about any social media monitoring tool to listen and improve your content creation efforts.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

KoMarketing Associates

JUNE 16, 2014

However, once every four years, I can’t help but be drawn to the World Cup, backing the American squad and witnessing one of the most impressive gatherings of national pride the world encounters. When starting a content marketing program, it’s important to focus on “small wins” to help get the program off the ground.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. A recent article from eMarketer.com titled: Is the Click Still King? ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. This is a quantifiable science.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

ConvertKit

DECEMBER 8, 2021

They can give you personalized recommendations for activities, get you a table at the hottest restaurant in town, and help you solve unforeseen issues. Someone with the expertise to help you with tasks you aren’t skilled at, don’t enjoy doing, or no longer have time to do. Now imagine having someone like that for your business.

Work Management 91

Work Management Ad Frequency Paid Search Agency Marketing Management 91

ClearVoice

JANUARY 13, 2020

Personalization is a strategy all on its own that can be integrated into various marketing mediums, including blog articles, social media, and even search engine results. Another trend we have seen during the 2010 decade is a focus on “big data.” contentmarketing #customerexperience Click To Tweet. Leverage technology. Invest in data.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

Online Marketing Institute

NOVEMBER 2, 2009

Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. There are lots of excellent articles on SEO that provide guidance and tips. For generic term searches, SEO helps get your site in the top results. Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. I have included my take on each step.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. That’s where software like Compendium comes into play, because they can very much help optimize a blog for the long tail, enabling you to rank top 10 for hundreds (even thousands) of low volume, high value terms.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Convince & Convert

APRIL 6, 2010

When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible. On the left hand side, you’ll see a keywords chart that lists common terms associated with your name in social media. Consider including some of these phrases to your master keyword list. GREAT INFO!

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Biznology

MAY 19, 2014

If you were to hire a resource to help with either, most people think to hire either an SEO agency or an Social Media agency because expertise they need an expert that is specific to the area. Google has concluded the best match for a keyword is the one that is focused and other people follow. That’s a big mistake.

Social Media 80

Social Media SEO Media Youtube 80

Moz

MARCH 25, 2019

The short explanation of why structured data is helpful is that it tells crawlers what there is within your page. If you are not familiar with this you can follow this helpful Structured Data guide to get you quickly up and running. Changed title: “Hawaii Trips 2019/2010 | Book Now | [brand name]”. Structured data matters.

SEO 73

SEO SERP Budget Programs Tagging 73

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. If you have used keywords or phrases in your category names, then you may want to add the category to your permalinks by entering “/%category%/%postname%/.” I prefer just the postname since I optimize it with keywords and phrases.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Hubspot

AUGUST 2, 2010

Our top inbound marketing article from this past week focuses on the concept of content sources -- places where you can get ideas to help you write quality blog posts -- as well as different types of sources and how to use them strategically and continuously to create remarkable content. Referring Sites and Keywords.

Inbound Marketing 28

Inbound Marketing Peer-to-peer Paid Search Agency Youtube 28

Convince & Convert

JULY 26, 2010

How Does This Help You? But, if that same brand simply creates a pitch on PitchEngine, and includes the product or service in their headline as keywords, they will typically appear somewhere on Google within 30 minutes for the search terms. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy.

Social Media 115

Social Media SEO Marketing Websites PR 115

Hubspot

JULY 12, 2010

Our top inbound marketing article of the past week encourages fellow bloggers to learn to let loose and use their blogs as an "adult outlet for creativity.". Andrew's article motivates readers to get back in touch with their inner child in order to unlock creativity through blogging. Free Download: 2010 Online Marketing Blueprint.

Inbound Marketing 28

Inbound Marketing Advertising Agencies Work Management Blogger 28

Sprout Social

JULY 30, 2018

Since its launch in 2010, it’s grown to over 100 million monthly active users. There’s lots of opportunities for your business board to help your followers. Article Pins : These Pins showcase blurbs about a blog post or story that you share. Pinterest users are unique from other social media platforms.

Paid Search Agency 84

Paid Search Agency Advertisements Advertising Ads 84

Convince & Convert

JANUARY 17, 2012

Jay brought up a similar subject as the one I’m going to describe here in his recent article: 6 Stages to Exposing Yourself with Content Marketing. You may be asking yourself what ‘Transparent Marketing’ actually is, and so that’s exactly what I want to talk about in this article. Small Fiberglass Pool Design Awards 2010.

Transparency 141

Transparency Paid Search Agency Business Marketing & Strategy 141

Moz

OCTOBER 18, 2020

Where applicable, a “telehealth”-type page that goes into great detail on what specific problem(s) the doctor or wellness profession can help with remotely. For example, in this article , I detailed the difference between the family lawyer category and the divorce lawyer category, and which keywords they correlate to.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Kevin Indig

JANUARY 24, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. I explain the different types of cannibalization at the hand of popular examples (Amazon, Google, Instagram, Netflix, Apple) and help you understand when cannibalization should be on the table and when not.

Product 52

Product CMS Development Lead Ranking Paid Search Agency 52

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. Very helpful post, Jay. Very helpful post, Jay. jaybaer article: [link] [link] Jon Buscall This is great, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 20, 2010

To me, this reemphasizes the needs to be keyword smart in your Tweets, and to not dip into the pool of banality. link] Private Stock Very interesting article on twitter stats [link] You have to do your research if you want to win. But according to these findings, 53% of Twitter users never post any updates.

Social Media 160

Social Media Media Stats Statistics 160

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. A B2B blog is the perfect online tool to accomplish that.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Online Marketing Institute

DECEMBER 23, 2010

Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Landing Pages – Specifying destination pages, allowing for copy and form elements that are customized by you to help screen out poor-quality leads that will only frustrate your sales force. Are All Leads Created Equal? Good leads. Quality leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. Hope that helps! First – What are the objectives?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Hubspot

JULY 20, 2015

Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing. If we go back to the first benchmark report from CMI and MarketingProfs in 2010 , we find the exact same results. For B2C, it was second.

Top of Funnel 28

Top of Funnel Content Marketing Planning Budget Programs 28