The campaign launch August 24, 2010. Tweet. If you’re like me, you’re overwhelmed with the amount of marketing information being presented on an hourly basis. On top of that, keeping up with new technologies and terminologies is mind-boggling. Quite frankly, my eyes have begun to permanently glaze over. So I was happy to hear that the marketing folks at Eloqua agree with me. “You are correct,&# says Joe Chernov , Director of Content for Eloqua , which provides marketing automation products and services. “People tune out when confronted with too much information. MORE >>

Tweet One thing that drives me insane is seeing pictures of buildings on company Websites (whether large or small companies). As I’ve said on numerous occasions, people do business with people , not buildings, so why not add pictures of your team on your About Us page? Even better, why not include video, that way savvy companies are now doing? I’ve also been promoting the idea of going for a walkabout through your company in order to glean ideas for Web content. What exactly do you tour? How to combine the two? He immediately said yes. This was a real learning experience. MORE >>

Tweet September, 2010. Published by Dianna Huff. Volume 10, Number 9. Welcome! ve been working on an e-book with Mac McIntosh, the B2B sales lead expert. We polled our respective blog and Twitter followers for the top 10 B2B marketing mistakes, one of which is “jargon.”. This mistake is a perennial favorite — and one which countless marketing experts and copywriters (myself included) have complained and written about since companies began marketing their products. Please join me and your fellow marketers. I'd love to see you! Regards, Dianna Huff. who would be using the product. Yikes! MORE >>

Tweet. If you’re going to write an e-book that tells B2B marketers how to gain the attention of people in their target markets, you had better damn well illustrate how to do this yourself. Velocity, a UK-based B2B technology marketing agency, nailed it with their new e-book, “ The New B2B marketing Manifesto: Five imperatives and six staples you need to win the battle of attention.&#. In case you haven’t noticed, we’ve all become hyper vigilant about how marketers / sales people can contact us. To get someone’s attention, you have to earn it. MORE >>

Click over to her blog and alas, the last post written was in 2010. I see / read dozens and dozens of blog posts filled with tips on how to have a better blog, how to drive traffic to your blog, blah, blah, blah. Here is a real simple blogging success tip I don’t see anywhere: Don’t let your blog die. Seriously. Just five minutes ago I came upon a small business B2B site of a company founded by a person who is *the* expert in her field. She’s smart, savvy, and full of really great things to say. see abandoned blogs all the time. But, here’s the thing. MORE >>