| | | B2B Marketing Blog | |  2010 | 17 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING BLOG JULY 15, 2010 Stirring the b2b mobile stew Apps, SMS, and mobile e-newsletters are quite popular when marketing to consumers. As consumer marketers continue to invest heavily in apps, b2b marketers are taking advantage of the one powerful app that already comes pre-installed into every smart phone – the mobile web browser. Nielsen reported earlier this year that 64% of mobile subscribers have [.]. | B2B MARKETING BLOG JULY 15, 2011 Email Marketing Rule #1: Don’t Tick Off the Target According to a report by Harte-Hanks, email open rates fell to an average of 17 percent in 2010, down from 26 percent [.]. It’s hard enough to engage prospects and nurture existing clients with e-mail marketing, the last thing in the world you should do is aggravate them by violating the basic tenets of marketing courtesy. Email Marketing Marketing B2B Marketing email marketing permission-based marketing | | | | | |
| B2B MARKETING BLOG DECEMBER 11, 2009 Was Social Media Your Weakest Link in 2009? With 2009 quickly coming to a close, it’s a perfect time for marketing professionals to evaluate this past year and see where they can best focus their efforts in 2010. I came across an interesting post from ReadWriteWeb that predicts how social media will continue to evolve in 2010. Luckily 2010 is a fresh start for many marketing plans and budgets. If we’re only as strong as our weakest link, shouldn’t we find that faulty link fast and bring it up to par? What was a weak link in your marketing program? Like it or not, social media has arrived, and it’s is here to stay. | B2B MARKETING BLOG FEBRUARY 26, 2010 Content Marketing Budgets Increasing And, according to the recent “2010 Content Marketing Spending&# study, we aren’t alone. You might be saying, “Hey Schubert…enough about the content already!&# I hear you. We’ve been blogging about it quite often lately. But, that just means it’s something we believe in. B2B Magazine’s article states that 56% of surveyed marketers plan to increase their [.]. | B2B MARKETING BLOG JULY 6, 2010 PR target #1 – employees Employees are your company's ambassadors. Mobilizing them with the right message unify your PR campaign and help to guarantee its success. Ignoring them could spell disaster. | B2B MARKETING BLOG JANUARY 18, 2010  Wanted! Online newsrooms with remarkable content. Most B2B companies post some news releases on their web site. Others go a step further, posting resources like corporate backgrounders and bios that are useful for trade journalists. That’s That’s great, but do they realize how much more opportunity there is to gain a competitive advantage? . Click here to listen to a podcast excerpt of that presenation. | | | | | | | |
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B2B MARKETING BLOG | WEDNESDAY, MARCH 31, 2010 Let’s Get Small
A new study reported on MediaPost's blog shows that small businesses are significantly increasing spends for online video MORE >> -
B2B MARKETING BLOG | TUESDAY, JULY 27, 2010 Public Relations…According to Mad Men
I think it’s ironic that the season premiere of Mad Men was titled, Public Relations. For the first time in decades, companies are dealing with a struggling economy, forcing them to slash budgets and reduce their work force. Gone are the days of unrealistic business plans receiving funding, unlimited marketing budgets and over the top [.]. MORE >> -
B2B MARKETING BLOG | THURSDAY, JANUARY 21, 2010 Content, Content Everywhere
Today’s Web 2.0 world and its social nature demand that companies continuously create and market content to draw users back to their Web sites. But that can be intimidating to many marketers. “Where are we going to get content?&# they moan. The fact is that many companies are sitting on treasure troves of high-value content, but they just don’t know it. If you want to find out how you can use existing marketing materials to create content for your social media use, check out our free e-book. Online newsrooms with remarkable content. MORE >> -
B2B MARKETING BLOG | MONDAY, MARCH 22, 2010 Interruption Marketing…in a Good Way
For years we’ve been watching our clients (B2B advertisers) shrink their advertising budgets in favor of non-interruption (or permission-based) marketing tactics. The thinking is that people don’t want to be sold products; they want partners who work with them to solve their business problems. In general, I agree with this thinking and encourage our clients to use marketing techniques [.]. MORE >> -
B2B MARKETING BLOG | WEDNESDAY, NOVEMBER 24, 2010 Anatomy of a Video Shoot
Over the past two years, video has become an increasingly important part of the B2B marketing mix. And, even over the past year, we’ve seen the number of videos we produce for clients more than double. According to ComScore, a source of digital marketing intelligence, U.S. internet users watched 178 million videos in the month [.]. MORE >>
- What’s your Obligation to Practice what you Preach in PR and Social Media? B2B MARKETING BLOG | THURSDAY, JANUARY 7, 2010
- Be willing to brand to a niche B2B MARKETING BLOG | MONDAY, APRIL 26, 2010
- Social Media is for Everyone. Need proof? B2B MARKETING BLOG | TUESDAY, FEBRUARY 23, 2010
- Fancy garbage is still garbage B2B MARKETING BLOG | FRIDAY, MAY 7, 2010
- The funhouse mirror of client service B2B MARKETING BLOG | TUESDAY, NOVEMBER 3, 2009
- Your brand is everything and everything is your brand B2B MARKETING BLOG | THURSDAY, OCTOBER 28, 2010
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