markempa

MAY 8, 2006

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts. " by Jeanette Borzo.

Lead Generation 120

Lead Generation Generation Cold Calling Marketing Qualified Leads 120

Webbiquity

APRIL 14, 2010

Reid Carr recommends a succinct value proposition, the ability to compare your offerings with competitors, content-sharing capability, personalization and other features to make your website work harder. Must-have features your website is missing by iMedia Connection. 10 Great B-to-B Sites by BtoB Magazine. Share this on del.icio.us.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. The lack of human intuition and understanding often led to errors or misinterpretations in customer interactions, potentially damaging relationships with both existing and prospective clients/customers. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Scoop.it

JANUARY 5, 2021

Content marketing strategies that inform and educate their customer create a win-win situation by providing solutions to their customers and building long-lasting relationships with their customers. Their content marketing efforts were a major part of their progressive growth since their official launch in 2009. General Electric.

Education 92

Education Branding Brand Identity Marketing Management 92

B2B Marketing Directions

AUGUST 1, 2021

The chart shows that from 2000 through 2009 there was a strong correlation (r = 0.992568) between the divorce rate in Maine and the per capita consumption of margarine in the United States. These two "variables" just don't have a common-sense relationship.

Customer Surveys 52

Customer Surveys Correlation Demand Generation Agencies Demand Generation 52

Ambal's Amusings

SEPTEMBER 17, 2009

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? B2B Lead Generation Benchmark Study 2009.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Convince & Convert

OCTOBER 26, 2015

Develop Strong Mentor Relationships. Mentor relationships are everything, especially when you are trying to get to the next level. I’ve been a fan of webinars since the first one I ever presented on in 2009 (and made $6200 without having a product ready—I thought I was rich). Use Webinars to Sell Your Products.

Top of Funnel 159

Top of Funnel Tips Webinar Metrics Digital Marketing Funnels 159

ClickZ

JUNE 12, 2020

Retailers that implemented machine learning for personalization gained 2X as compared to retailers who did not. Brian’s research, advisory and presentations humanize the relationship between disruptive innovation and its impact on institutions, markets and societies. . He is also an award-winning author and global keynote speaker. .

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Conversica

DECEMBER 20, 2022

Our company was founded in 2007 and our product launched in 2009. This also helps tie together Marketing, Sales, and Customer Success teams by better handling incoming leads to identify sales-ready leads to manage relationships post-purchase. For my peer CEOs, this means preparing for a cold winter in 2023. is dead, for sure.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

B2B Marketing Traction

MARCH 14, 2014

So, there’s me, the person the sales man called. I’ve been a marketing consultant since 1997 and an Inbound Marketing Certified Professional blogging, tweeting and working on social media for my marketing and for clients since 2009. You need to know the business or person you are going to call first. Is sales dead?

Cold Calling 100

Cold Calling Internet Marketing Social Media Inbound Marketing 100

Convince & Convert

JANUARY 13, 2015

In a 2009 study , researchers examined the intimate language made up of nicknames and code phrases and found that this intimate language correlated highly with stronger and more resilient relationships. Think about a personal relationship with a close friend. Shared experiences forge strong relationships.

Communities 160

Communities Ad Building Customer Satisfaction Loyalty 160

Envy

AUGUST 8, 2018

In 2009, CyberInt was established – a new cybersecurity company who understood the importance of looking at their clients’ digital activities and assets from the attacker’s perspective. Read on to see how Marketing Envy helped one cybersecurity company succeed and how we can create a fairytale ending for your cybersecurity company or startup.

Inbound Marketing 90

Inbound Marketing Advertising Agencies Paid Search Agency Work Management 90

Adobe Experience Cloud Blog

MARCH 9, 2020

According to Investopedia , the law of supply and demand attempts to explain the relationship between sellers and buyers of resources. Guest posting can be helpful for marketing leaders because it allows you to grow your own personal audience, but in turn, helps grow the audience of the brand of your business. Principles of Economics.

Search Marketing 160

Search Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 160

Content Marketing Institute

DECEMBER 12, 2017

HANDPICKED RELATED CONTENT: Content Marketing in 2022: Very Personal, No Silos, and Lots of Voice. HANDPICKED RELATED CONTENT: 5 Steps to Improving Subscriber Data for More Personalized Emails. Content builds relationships. Relationships build trust. . – Amanda Todorovich, content marketing director, Cleveland Clinic.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Smashmouth Marketing

APRIL 1, 2010

In general, it is becoming more the norm to begin a relationship by phone. No hard stats to back it up, however: In Q1 of 2010 we closed the same amount of business as Q3 and Q4 of 2009, and in 2009 we grew by a factor of 3X. Of their initial meetings with vendors, 58% were by phone and of those, 69% were "effective."

Lead Gen 100

Lead Gen Marketing Qualified Leads Leads Lead 100

Adobe Experience Cloud Blog

AUGUST 7, 2017

Chances are, the reason that you are loyal falls into one of the following reasons: It’s Personal. It’s not just a transactional relationship of customer to employee, it’s an individualized interaction that feels natural. I think Netflix is a good example of earning loyalty based on delivering a personalized experience.

Branding 134

Branding Brand Identity Loyalty Paper 134

Vidyard

JULY 9, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Customer Experience Matrix

FEBRUARY 19, 2015

If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency. As I’m sure you see coming, Ensighten’s next step is to assemble the tag data into detailed individual profiles for personalization, testing, attribution, and other purposes.

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

Convince & Convert

APRIL 9, 2013

Like any relationship, honesty and openness lay the foundation for trust and mutual respect. The brand-consumer relationship is no different. A 2009 study found that when people trust a brand they are not only willing to buy more from the company, they are also willing pay more for their products and services. Transparency.

Business 147

Business Peer-to-peer Transparency Lead Ranking 147

The ROI Guy

JULY 19, 2012

6) Finally, the emotional brain relies on social relationships for survival. Personalize - First, Alinean tools personalize the content, leveraging the customer’s profile to completely personalize and customize the analysis, research and messaging. Clear pictures and quantification of “Before vs. After” work well.

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

Convince & Convert

APRIL 13, 2015

A renaissance person, she has always had many interests and wasn’t sure which path to choose. In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book. Her second post for HBR, “ How to Reinvent Your Personal Brand ” struck a chord. I’m a big geek about The New Yorker.

B2B Thought Leadership 142

B2B Thought Leadership Thought Leadership Marketing Proposals Skype 142

BuzzSumo

SEPTEMBER 20, 2019

Basically, in the 60s, two social psychologists said that humans build relationships based on the disclosures they make to one another. Quality social media posts, whether it was during my thesis study in 2009 or today in 2018, often use deeper disclosures like opinions and feelings to obtain a Return On Conversation.

Social Media 95

Social Media Social Marketing Conversion Media 95

Hubspot

OCTOBER 26, 2017

Siegel (2009). 2) The Age of Empathy: Nature's Lessons for a Kinder Society by Frans De Waal (2009). 4) Wired to Care: How Companies Prosper When They Create Widespread Empathy by Dev Patnaik (2009). Check out our curated list of Goodreads ’ top ranked books about empathy, and add your favorites to your reading list.

Amazon 74

Amazon Thought Leadership Fulfillment Curation 74

Convince & Convert

MARCH 10, 2013

” Once Oprah gave Twitter her imprimatur, the service crossed the chasm (6 million members before she joined in April, 2009 and 105 million a year later). At that point, Twitter became less about you and more about what’s worthy of attention. Twitter became (and still is) the headline news of the modern age.

Twitter 167

Twitter Digg RSS Television marketing 167

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. Read on to get their insights. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Bluetext

FEBRUARY 14, 2024

Analyzing that figure probably comes down to whether you are a glass half-empty or half-full kind of person. Government efforts to engage PE and VC-backed startups puts federal marketing and messaging in the spotlight Venture Capital-backed companies accounted for less than 1% of the $411 billion DoD contracts awarded last year.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

markempa

FEBRUARY 18, 2009

Marketers are personalizing messages more than ever, segmenting their lists to create the most focused targets possible, and are testing to the hilt. Build Social Networks - Marketers are starting to see the value of building relationships using LinkedIn, Facebook, YouTube, Twitter and blogs.

Web 2.0 120

Web 2.0 Planning PPC Case Study 120

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill.

Social Media 100

Social Media Planning Work Management Social Marketing 100

markempa

AUGUST 29, 2007

But Ive found it takes just as much effort to use social networking tools to nurture relationships online as it does to nurture relationships off line. Do you think a typical marketer or sales person (who isnt a good “networker” already) can build relationships and generate sales leads for their company from a social networking tool?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Content Standard

JANUARY 25, 2018

In 2009, when I began my career managing social media marketing for clients, it was very simple. Quality and Personal Engagement Leads to Relationship Building. Again, this is a two-way relationship where the social media manager can provide value and showcase how social can help elevate the goals of that department.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

markempa

OCTOBER 27, 2014

Shorten your follow-up time and do it personally. When people ask for information, they expect a rapid and personal response. Make sure your email reply has a real person’s name on it. 80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

ClickZ

NOVEMBER 25, 2019

A much higher standard has been set for protecting personal data which threatens behavioral targeting, hitherto the dominant method of targeting online ads. Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008. Better protection of personal data threatens behavioral targeting.

Paid Content 97

Paid Content Paid Search Agency Advertising Agencies Privacy 97

markempa

MAY 9, 2007

In a complex sale, my experience is, most of the selling actually happens when the sales person isnt there. Lead nurturing about building trusted relationships with the right people. In a complex sale, my experience is, most of the selling actually happens when the sales person isnt there.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

OCTOBER 21, 2011

8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011. 35:30 – Identify when a lead is ready to talk to a sales person or when they need to be nurtured by marketing through content or through inside sales. When you match expectations of customers with expectations of sales person – you’re doing well.”

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Adobe Experience Cloud Blog

NOVEMBER 1, 2011

As a follow-up to their 2009 survey, they found the following results with regard to using social networking sites at work: 31% of companies prohibit all access (down from 54% in 2009). 51% of companies permit access for business purposes only (up from 19% in 2009). Collect Information On Your Target Market.

Paid Search Agency 48

Paid Search Agency Companies B2B Buzz 48

Digital B2B Marketing

APRIL 20, 2011

[note: I do not have a relationship with Riverbed or, to my knowledge, any of Riverbed's competitors]. Personally, I would not, here are a couple reasons why this fails the content selling test. The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth. Would you pay $39.99

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100