The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

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ClickZ

OCTOBER 9, 2020

30-second summary: The arrival of personalization and artificial intelligence-based technologies has vastly changed how marketers can achieve the ultimate customer experience, equipping them to better connect with their target audiences. Throughout history, the basic purpose of marketing hasn’t changed.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Over 90% of marketers create video clips with assets they already have. Two videos!

Video Marketing 247

Video Marketing Business Work Management Marketing Management 247

Biznology

SEPTEMBER 14, 2011

By now you’ve heard the news that Google has purchased Zagat Reviews. Google famously flamed out in its bid to buy Yelp in 2009, and has finally added the restaurant reviews it has craved. Image via CrunchBase.

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Purchase Google Wikipedia Aggregators 80

markempa

JULY 13, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They just announced the results of a joint research study on the emerging role of new media, particularly podcasts , on B2B technology purchase decisions.

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Lead Generation Purchase B2B Thought Leadership Generation 120

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

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B2B Marketing Traction

JUNE 12, 2012

Now more than ever, your website is critical to marketing success. Websites are the center of all marketing activity, whether you like it or not. In 2009, Enquiro, now Mediative, conducted a survey and produced The BuyerSphere Projec t report. sources prior to purchase, twice as many as just a a year ago. 88% of U.S.

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The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else.

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The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

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Advertising Benchmark Work Management Marketing Management Planning 100

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Marketing is Essential During a Recession. Marketing is Essential During a Recession. It’s tempting to cut back on your marketing budget, but data shows that is actually not a good idea.

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Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Customer Experience Matrix

JUNE 27, 2013

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). I’d say that reflects a lack of enterprise systems available for Adobe to purchase, more than any particular desire to target the mid-market.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Digilant

OCTOBER 4, 2023

Experts no longer question the validity of programmatic marketing or if advertisers use it. Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. billion in 2007). And it only grows more complex.

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Advertising Agencies Advertisements Advertising Doubleclick 59

Hubspot

APRIL 3, 2017

For your inspiration and amusement, we've put together a list of seven creative approaches used by real job seekers in the marketing and advertising industries. Check out the marketing stunts below. 7 Creative Stunts People Used to Land Their Marketing Dream Jobs. 1) Pretending to be a Prospective Client. His solution?

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Advertising Agencies Paid Search Agency Creativity Work Management 77

Webbiquity

APRIL 14, 2010

Bannan give examples of 10 excellent b2b websites that meet the test of providing “visitors clear, concise product and company information, reflecting a company’s brand consistently and engaging users in a conversation—whether it’s about an industry trend or about how to take the next step toward a making a purchase.&#.

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Landing Pages Design Microsite Tips 100

Adobe Experience Cloud Blog

MAY 11, 2009

Here at Marketo, everyone is very excited about the upcoming SiriusDecisions 2009 Summit being held May 13-15 in Scottsdale, Arizona.      Last year attendees made big leaps in integrating their sales and marketing teams during the event.  through opportunity completion and beyond. 

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Customer Experience Matrix

MARCH 16, 2012

Here’s a piece from 2009.) Sharma’s reaches a similar conclusion although he puts it in a larger context of social media (people expect to interact with a company Web site like they interact on social media), cloud, and mobile computing (marketers need content that can be presented on all types of devices).

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Customer Experience Matrix

JANUARY 5, 2010

Could marketers finally be ready to spend on measurement? At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. Eloqua focused on making it easier to embed sharable links within conventional marketing assets. Sales access. Upgraded reporting.

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Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. It will see the light and purchase what is perhaps the greatest media company on the planet. 1 Fortune 100 company will transform its #marketing dept into a profit center.

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Marketing AI Content Marketing Paid Search Agency Content 111

The Effective Marketer

MAY 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Kindle Marketing Lessons Amazon’s Kindle e-Book Reader Shows You What NOT To Do I love my Kindle. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

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Everything Technology Marketing

DECEMBER 7, 2009

Here is a recent survey report on B2B technology marketing collateral trends from Eccolo Media that you may find interesting: “ Eccolo Media 2009 B2B Technology Collateral Survey Report ”. 1 form of collateral influencing technology purchasers.

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Hubspot

APRIL 9, 2021

Since its inception in 2009, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online. But even for experienced marketers, this type of programmatic advertising can be a very confusing concept. On the advertiser side, marketers use DSPs to set up their ad campaign and track its performance.

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Cost Per Thousand Ad Exchange Work Management Mobile Advertising 85

ClickZ

MAY 1, 2020

Advertisers can show ads to potential customers to motivate online and in-store purchases, and they’re also able to give their customers cash back. For 2020, Cardlytics is focused on continuing to develop and test their self-serve platform which will allow marketers more freedom to build and run campaigns themselves.

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Advertising Agencies Paid Search Agency Advertisements Advertising 117

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. Quora Ads have two big advantages for B2B marketers.

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Paid Content Advertisements Advertising B2B 121

Customer Experience Matrix

MAY 31, 2013

As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years. Neolane has been one of these, growing from its roots in email to encompass other outbound and inbound channels, and more recently with a slew of social and mobile marketing features.

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120

Mereo

DECEMBER 21, 2023

JAY MITCHELL REMEMBERS INDECISIVE BUYERS AND HOPES FOR A 2024 RAMP-UP As trusted advisors to dozens of companies, we at Mereo get to see market and economic trends from not only individual companies but on a macro-level. In 2023 we certainly saw some softness in B2B purchasing. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Contently

APRIL 19, 2017

That said, there are still plenty of important assumptions surrounding social media that make the rounds in marketing circles. Here are six social media trends that marketers should know about. That may seem obvious, but in 2009, only 46 percent of online adults used social media, according to Pew Research. in Q4 2016.

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Social Media Trends Emarketing Media 167

DotDigital

OCTOBER 4, 2021

Started by Alibaba in 2009, Singles’ Day was aimed at young singles in China to treat themselves to gifts. Cross-tracking and using insights from your transaction data flow across your retail channels, allows you to build granular segments to deliver relevant and personalized marketing throughout. . Cath Kidston 11.11

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Lead Ranking Lead Scoring Ad Frequency SMS 59

The Effective Marketer

OCTOBER 21, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Magic Quadrant or Magic Numbers? Gartner Group is known in the technology industry as a heavyweight analyst group that influences a lot of purchasing decisions. A Judge Will Decide. Stay tuned!

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ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps. Will my mail be delivered?

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Resources B to B Work Management Marketing Management 120

Salesforce Marketing Cloud

MARCH 9, 2022

When I started in 2009, cloud computing wasn’t well known or widely recognized. The federal government alone is the largest purchaser of IT at around $100 billion in spend per year. Now, cloud computing and modern technologies are used at every federal agency, and in 2020, federal agencies spent $6.6

Work Management 96

Work Management Ad Agencies Digital Transformation Validation 96

Martech Advisor

AUGUST 20, 2019

Many top brands have recently done away with the Chief Marketing Officer position. How does this impact your marketing career path? Marketers are at a crossroads in their careers with the Chief Marketing Officer (CMO) position seemingly under threat. The purchase process has thus become more complicated and scattered.

CMO 46

CMO Positioning SWOT Work Management 46

Customer Experience Matrix

MAY 11, 2010

I had a small epiphany the other day when someone recommended that one of my clients needed a marketing measurement project. As author of The Marketing Performance Measurement Toolkit and a frequent speaker on the topic, I was surprised to find I didn’t like the idea. It’s no news that marketers are busy.

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Advertising Agencies Vendors Paid Search Agency Education 120

Porch Group Media

MAY 21, 2019

Digital marketing continues to grow. Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

The Effective Marketer

JUNE 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

WriteSpark

DECEMBER 8, 2009

Yet it was interesting to see how quickly they reached consensus on one factor: which document had the most appeal, especially for motivating a purchase decision. The lesson for technology marketers from this group is that for technical products, like insurance, the "devil is truly in the details." The group's choice?

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

Marketing Insider Group

JANUARY 31, 2013

Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. I have already stated my own marketing predictions on the future of marketing myself. Following is an interview with Marcus Starke (@ marstarke ), SVP, Worldwide Marketing Regions at SAP. What influenced you?

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Conversica

DECEMBER 20, 2022

But, even with an economic bull market “light at the end of the tunnel”, we are still seeing and feeling panic from our customers. Our company was founded in 2007 and our product launched in 2009. Most Marketers only really achieve lead capture and lead routing. For my peer CEOs, this means preparing for a cold winter in 2023.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98