markempa

AUGUST 10, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Do you sell services?

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Brightedge

MARCH 31, 2022

It’s a tried-and-true hook for generating interest, and could not be farther from the truth with 74% of companies investing in SEO in 2021. Sometimes, publishing long-form content is the best way of catering to searcher intent. Now, Onto the SEO Myths…. SEO Is Dead. In other cases, it’s not.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing SEO 105

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

ClearVoice

JANUARY 24, 2020

Following the financial crisis in 2009, Dermer shares unemployment skyrocketed and the numbers of full-time jobs at large corporations were few and far between. “So Though it wasn’t her original intention, it set her up for a long-winded career as a solopreneur. 2010 set the tone for future generations. That’s the reality.

Lead Scoring 92

Lead Scoring Lead Ranking Fulfillment Paid Search Agency 92

Hubspot

NOVEMBER 14, 2018

In 2009, most people would have called Tim Chen, the founder of Nerdwallet , crazy for even trying to take on the titans of the credit card industry. Founded in 2009 as a bootstrapped startup, Nerdwallet has grown at an exponential pace, from 283 users per month in 2009 to 2.2 Picture Credit: SlideShare.

Startups 69

Startups Google Press Domain 69

markempa

OCTOBER 27, 2014

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. As I talk to marketers about their lead generation results, I often hear statements like, “We’re generating lots of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.”

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

DotDigital

OCTOBER 4, 2021

Started by Alibaba in 2009, Singles’ Day was aimed at young singles in China to treat themselves to gifts. Email opens and high-intent page hits, provide insights into who’s engaging with your brand. eRFM and lead scoring also consider online engagement. Creating eye-catching emails .

Lead Ranking 59

Lead Ranking Lead Scoring Ad Frequency SMS 59

Exo B2B

MAY 30, 2019

But beyond its informational aspect, ExoB2B’s blog has also proven to be a powerful marketing tool and an effective lead generator. But what served as a catalyst in 2009 is when we discovered that some blogs were dealing with marketing (like ClickZ and HubSpot for example). What about your intentions behind all this?

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

Buzz Marketing for Technology

AUGUST 11, 2010

And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook. Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. We hope you agree!

Facebook 100

Facebook Advertisements Advertising Digg 100

ClearVoice

MARCH 12, 2021

After serving as the 44th president and first lady of the United States from 2009-2017, the Obamas were too young and vibrant to fully retire. While retirement once meant collecting a gold watch from your former employer and then being relegated to a park bench, today’s retirees are often younger than in generations past.

Work Management 105

Work Management Merchandising Consulting Creativity 105

Customer Experience Matrix

OCTOBER 26, 2009

Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities. I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. -

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

KoMarketing Associates

JULY 1, 2014

Backlinks still have “many many years left in them” but Google is trying to determine the best match per search query generated. Created: August 20, 2009. Will Backlinks Lose Their Importance in Ranking? Created: May 5, 2014. Examples include conversational search and more specific brand / name-based queries.

Link Building 120

Link Building Paid Content Google Advertorials 120

B2B Marketing Zone Posts

AUGUST 3, 2009

Clarity - B2B Marketing Savvy , July 28, 2009. Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. Buzz Marketing for Technology , July 23, 2009. Genius is Bringing GURLs to the Social Party - Marketing Interactions , July 28, 2009. Best of B2B Marketing.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

Content Standard

MAY 10, 2017

From 1977 to today, the Star Wars films have generated over $7 billion in ticket sales. And as Mint’s head-spinning success story unfolded from 2007 to 2009, experts intensively analyzed the “how.” What generated the buzz to begin with was the brand’s personality prelaunch. However, Lucasfilm Ltd.

Ad Building 61

Ad Building Brand Identity Branding Merchandising 61

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Online Marketing Institute

AUGUST 14, 2011

Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Also you’re right of course – social is for more than ‘generating leads.’ Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Porch Group Media

MAY 21, 2019

50% of consumers said that seeing user-generated content would increase their chances of buying products through a brand’s social media. Native advertising increases purchase intent by 18%. billion in 2019, while traditional media buys will generate $109.48 billion, with total online media buys generating $172.29

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Adobe Experience Cloud Blog

OCTOBER 4, 2011

Specifically the convergence of branding and demand generation. 2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. Now in 2011, everything has come together into one conglomerate of automated demand generation, nurturing processes, and active engagement.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Tony Zambito

MAY 1, 2011

  The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009).    More than likely, these views put your marketing and selling strategies in the framework of being highly dependent upon outbound activities that are intent on finding buyers. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Unbounce

AUGUST 29, 2019

Image courtesy of the Stubborn Free Illustrations Generator. 2 September 2009, [link]. Image courtesy of the Stubborn Free Illustrations Generator. Image courtesy of the Stubborn Free Illustrations Generator. Is it worth a heavy investment in design to look different? And how vastly different can we all truly be?

Design 111

Design Trends Paid Search Agency Advertising Agencies 111

Vidyard

JANUARY 14, 2015

” Vidyard goes beyond basic video hosting solutions by turning video content into an active tool for lead generation, qualification and customer insight. Salesforce has invested in more than 100 enterprise cloud startups since 2009. Learn more at www.bvp.com and follow us on Twitter @BessemerVP.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Vidyard goes beyond basic video hosting solutions by turning video content into an active tool for lead generation, qualification and customer insight. Salesforce has invested in more than 100 enterprise cloud startups since 2009. Learn more at www.bvp.com and follow us on Twitter @BessemerVP.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Biznology

APRIL 22, 2013

dOf course, you need to generate enough traffic and usage to support your other objectives, but traffic and usage are not what you are trying to accomplish. Jeff Bezos’ focus at the beginning was not to generate profits immediately. Think now about Amazon in its early days.

Social Networks 80

Social Networks Amazon Facebook Web 2.0 80

Online Marketing Institute

MAY 24, 2009

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. March 20, 2009 1:17 PM Kenji said. What do your C-Level Execs want from Marketing?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Convince & Convert

AUGUST 24, 2010

It gets spammy on Twitter with requests and DM’s, and then I see posts like this that, while the intent behind it is good (for MaW support), it could be viewed negatively. But that’s not the intention at all. It’s one of the reasons I don’t like the whole voting process of SxSW. All rights reserved.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Hubspot

OCTOBER 1, 2014

However, there was one, major caveat: To enforce the amendment, the government needed to be able to prove fraudulent intent. With the passing of the Federal Food, Drug, and Cosmetic Act in 1938, the Sherley Amendment requirement to prove fraudulent intent got the chop. Drug fraud was drug fraud, be it intentional or otherwise.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Terms and Conditions Act-On 28

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. Now I must dig a bit and clarify what those intentions truly are. Thanks for the homework~!

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Hubspot

OCTOBER 23, 2013

Sites with a lot of social shares also tend to be sites with high search rankings, and that''s because they''re an indicator of the virality and number of inbound links generated by the content. Search Engines Will Get Better at Understanding Intent. Traditional SEO has been all about keywords.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Sprout Social

MARCH 30, 2023

The campaign used Google Street View to allow people to step back in time and view old out-of-home ads from 2009 until 2022. By using Vistar Media’s point of interest and weather targeting tools, Sea-Doo’s campaign generated an 80% increase in purchase intent and 43% lift in consideration for the brand.

Paid Search Agency 107

Paid Search Agency Marketing AI Work Management Ads 107

Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. It’s not viral unless it is. Social media allows big companies to act small again. Facebook Fan Pages are email newsletters with smaller pictures. Linkedin is for people you know. Facebook is for people you used to know.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Buzz Marketing for Technology

OCTOBER 11, 2008

Challenges 2009 : The EDUCAUSE Top Teaching and Learning. of educators, commercial ventures, and organizations to harness, promote, and implement gaming for the purposes of intentional and. the iPod generation of learners (Ning, Sue Palmer ). Brandon Hall Research Innovations in Learning : This group is for. technology.

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Valasys

DECEMBER 6, 2019

The lead generation process is the bread & butter for B2B marketers. Quora lead generation is an innovative approach to attract prospects & the marketers who understand the intricacies of lead generation can certainly not miss out on this. The concept of Quora lead generation isn’t something new.

Lead Generation 64

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 64

Metadata

OCTOBER 25, 2023

In 2009, you would see significant ROI from outbound email alone. You only have the user-generated data provided on each individual channel. technographic (tech stack), and intent data. Experiment nonstop to get targeting right For those using a product-led growth model, you can generate immediate feedback on your targeting.

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98

Zoominfo

FEBRUARY 4, 2018

On December 2 nd , 2009 ZoomInfo published a blog post discussing the value of Twitter as a sales tool. Be intentional when you set up your Twitter profile—it’s essentially your business card. Consistency is key to gaining followers and generating conversations that result in sales. We say, it all depends on how you use it.

B2B Sales 183

B2B Sales Twitter Zoominfo B2B 183

Convince & Convert

SEPTEMBER 21, 2010

It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. link] Weekly Links: August 23, 2009 | UpYourSocial [.] Elf Name Generator =-. It was FREAKY.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 20, 2010

Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase. The use of 8-word search queries grew 22% in the past year alone. All rights reserved.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117