Onalytica B2B

MARCH 15, 2018

Bio: Mike is an award-winning blogger, speaker, and author at The Social Media Hat , and Brand Evangelist at Agorapulse where he strengthens relationships with social media educators, influencers and agencies. I started blogging around 2009 to support a different web business and discovered that I really enjoyed writing.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

B2B Marketing Zone Posts

DECEMBER 9, 2009

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. PR Meets Marketing , February 16, 2009. 42+ Social Media Marketing Tools - Junta 42 , June 2, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Convince & Convert

MAY 27, 2014

When you parody a real challenge by taking it to extremes – the height of exaggeration—you show customers you get it. Source: Kinaxis.com Start with the pain points of your ideal customers. What drives customers in your space crazy? Relationships can be a great way to explore the comical truth. Explore that relationship.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. True influencer marketing focuses on building genuine relationships with influencers, which, dependent on the circumstances may or may not be activated with financial rewards.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Martech

OCTOBER 25, 2022

Pierre-Luc Camirand is the circus’s director of digital customer experience. “I’m in charge of all that relates to digital, so basically I oversee everything in regard to CRM, web development, our martech project management office, as well as everything in regard to customer data.” The key channels. .”

CMS Development 86

CMS Development Industry CMS Marketing & Strategy Multi-Channel 86

Webbiquity

APRIL 14, 2010

Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page. Thesis Tutorial – Customizing the 404 Page by SugarRae. Yes, you’ll see all of this and more here in the best website and landing page design tips and techniques of the last year.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Martech

AUGUST 15, 2022

months — the lowest since 2009, and far below the 80-month tenure for CEOs. It defies logic that the CMO, who is tasked with understanding the market, is not overseeing spending decisions on technology to reach customers. Relationships: growth for clients. In more than 25% of cases, it was the CEO, CFO or CTO.

Enterprise Management 107

Enterprise Management Business CMO Digital Transformation 107

Conversica

DECEMBER 20, 2022

But, even with an economic bull market “light at the end of the tunnel”, we are still seeing and feeling panic from our customers. Our company was founded in 2007 and our product launched in 2009. The explosion in interest around ChatGPT will accelerate customer expectations for website chat interactions.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. The lack of human intuition and understanding often led to errors or misinterpretations in customer interactions, potentially damaging relationships with both existing and prospective clients/customers. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Scoop.it

JANUARY 5, 2021

70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services.

Education 92

Education Brand Identity Branding Marketing Management 92

ClickZ

JUNE 12, 2020

Better customer experiences. More profitable and customer-focused business . Brian’s research, advisory and presentations humanize the relationship between disruptive innovation and its impact on institutions, markets and societies. . AI is the next dream boat that marketers need to be on in order to stay ahead of the curve.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

Convince & Convert

OCTOBER 26, 2015

Develop Strong Mentor Relationships. Mentor relationships are everything, especially when you are trying to get to the next level. I’ve been a fan of webinars since the first one I ever presented on in 2009 (and made $6200 without having a product ready—I thought I was rich). Use Webinars to Sell Your Products. Write a Book.

Top of Funnel 159

Top of Funnel Tips Webinar Metrics Digital Marketing Funnels 159

Convince & Convert

JANUARY 13, 2015

It’s no small secret your online community and your loyal customers within are your company’s greatest asset. One would think if it’s such an obvious practice, everyone would have built wonderful, long-lasting, and strong bonds with their customers. Businesses commonly mistake “customer satisfaction” for customer loyalty.

Communities 160

Communities Ad Building Customer Satisfaction Loyalty 160

Customer Experience Matrix

AUGUST 29, 2011

This included the basics: revenue, customers, profits, and cash flow. Revenue increased roughly $10 million per year from 2006 through 2010, which is nothing to sneeze at although the higher base meant the percentage rate slumped significantly in 2009 and 2010, to about 25%. Let’s start with what they showed.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

Adobe Experience Cloud Blog

MARCH 9, 2020

According to Investopedia , the law of supply and demand attempts to explain the relationship between sellers and buyers of resources. Even further, potential customers who think at the margin carefully consider how much satisfaction they will receive from the next step they take. Principles of Economics.

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Contently

APRIL 19, 2017

That may seem obvious, but in 2009, only 46 percent of online adults used social media, according to Pew Research. Sprinklr, perhaps the biggest player, recently rebranded itself as a “customer experience cloud.” The emphasis is becoming about software that can manage relationships with customers.

Social Media 167

Social Media Trends Emarketing Media 167

Convince & Convert

APRIL 9, 2013

A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. And of those customers who had attempted to contact a brand through social media for support, 57% said they expect the same response time at night and on weekends as they do during normal business hours.

Business 147

Business Peer-to-peer Transparency Lead Ranking 147

The Customer

MARCH 31, 2021

Loyalty platforms are not a small bet, after all: Companies invested $126 billion in direct loyalty and customer-relationship management in 2019. Think: Even a 7% increase in loyalty can boost lifetime profits per customer by as much as 85%. Building wealth from customer relationships takes time.

Loyalty 52

Loyalty Buzz Advertising Agencies Lead Ranking 52

Customer Experience Matrix

JANUARY 5, 2010

Marketo added features to capture Twitter posts and Helpstream customer support interactions within a lead’s activity history. They illustrate how the role of marketing has changed from simply gathering leads and handing them to sales, to building and managing prospect relationships. So much for 2009. Sales access.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Vidyard

JULY 4, 2019

Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust. Wealth management, investment banking, insurance, and banking rely heavily on relationships when conducting business.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Adobe Experience Cloud Blog

AUGUST 7, 2017

Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me. In this blog, I’ll cover the important factors that make customers coming back for more, and more importantly, singing your praises to their friends and family.

Brand Identity 134

Brand Identity Branding Loyalty Paper 134

WriteSpark

NOVEMBER 11, 2008

. | How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. Learn more:  Customer Reference Forum. Twitter Updates.

Conference 120

Conference Copywriting Copyright Case Studies 120

Customer Experience Matrix

FEBRUARY 19, 2015

Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. Sounds like a Customer Data Platform to me. Tealium highlighted the topic on Tuesday with $30.7

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

Writing on the Web

JULY 4, 2012

If you want customers, you need to go where they are online. Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% It’s the numbers. Over 25% of U.S. a year before.

Social Media 100

Social Media Blogger Business Media 100

Convince & Convert

MARCH 2, 2015

Instead, Erik takes it back to basics and gives the same advice we’ve all been hearing since 2009: You’ve got to really listen, interact, and engage. People don’t want to put in the hard work to develop relationships. At this point, you can benefit from curating content from your employees and customers.

Content Marketing 128

Content Marketing Content CAN-SPAM Marketing & Strategy 128

Vidyard

JULY 9, 2019

Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust. Wealth management, investment banking, insurance, and banking rely heavily on relationships when conducting business.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Marketing Insider Group

JULY 27, 2015

This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. Tell your customers’ stories. Try to demonstrate how you help your customers without talking about your solution. Talk about what you do for your customers. Don’t talk about what you do.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Hubspot

OCTOBER 26, 2017

Siegel (2009). 2) The Age of Empathy: Nature's Lessons for a Kinder Society by Frans De Waal (2009). Product teams can start prioritizing bells and whistles over actual consumer needs, which hurts and underwhelms customers. So how do we reorient and develop products that solely focus on the customer? 7) Empathy.

Amazon 74

Amazon Thought Leadership Fulfillment Curation 74

The Effective Marketer

JULY 21, 2009

Some blasphemous professionals on the other hand, caution us to be careful in our efforts, telling us we should really focus on those customers that love our produc t and not use social media targeting everyone. 9 Responses to Why Social Media Is Not For Everyone neoco says: July 22, 2009 at 3:44 am Nice post and very relevant.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Industrial Marketing Today

AUGUST 10, 2010

Now that you have a better idea of optimizing your WordPress blog to attract traffic, don’t forget, it is your content that will create fans and convert them into customers. However, none of that can happen until you drive lots of interested traffic to your business blog. Search engines don’t convert, people do.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Content Standard

JANUARY 25, 2018

In 2009, when I began my career managing social media marketing for clients, it was very simple. Followers weren’t just consuming content but were interacting with it before becoming customers and brand advocates. Social was becoming a real-time focus group, customer service channel, and e-commerce store all in one.

Social Media 79

Social Media Social Marketing Work Management Marketing Management 79

markempa

OCTOBER 27, 2014

Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. The way you treat your leads tells them about how you’ll serve as customers (from generating interest, through nurturing and into your sales team). Go beyond what they expect.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Customer Experience Matrix

JANUARY 7, 2010

2009 was a year of tremendous growth for demand generation systems (a.k.a. We can also be confident that the feature trends I described in my review of 2009 will continue: better support for social media, greater access for sales departments, and more flexible reporting. business-to-business marketing automation. What will 2010 bring?

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Bluetext

FEBRUARY 14, 2024

Chertoff Group / MC2 Security Fund : Michael Chertoff , former homeland security secretary (2009) Point72 Ventures : Daniel Gwak , formermember, In-Q-Tel The National Security and DoD firepower now being put to work across B2G VC and B2G PE firms is immensely valuable for tapping more deeply into the government market.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Instead, I have come to realize that Twitter is a highly influential way to build social networks and relationships, quickly find specific business information, and track the release of white papers.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Webbiquity

AUGUST 29, 2011

Should you look at something beyond a CMS—a web marketing system (WMS), that provides additional functions like customer relationship management (CRM) and email? Though the product had issues in its original incarnation, Adobe has fixed many of these issues since acquiring it in late 2009 and continues to invest in product development.

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Chris Koch

AUGUST 7, 2009

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. Posted in Customer Relationships Tagged: B2B, B2B marketing, CIOs, role-based marketing, Segmentation. Tags: Customer Relationships B2B B2B marketing CIOs role-based marketing Segmentation.

Planning 100

Planning Segmentation Work Management Gartner 100