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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Think customer reviews, social media posts, and photos or videos shared by loyal customers. The campaign was informative, inspiring, and relatable to the audience.

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ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. Read on to get their insights. Jonathan Kantor.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Get Customers. B2B Lead Generation Benchmark Study 2009. Google alerts pull a wide variety of information to you. Read on to get their insights. Get Content. MarketingSherpa.

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Houzz: A Social Media Platform for Building Product Marketers

Navigate the Channel

Houzz, founded in 2009 by Adi Tatarko and Alon Cohen, started as a platform aimed at connecting homeowners with interior designers and home improvement professionals. This feature empowers building product marketers to display their products with high-quality images, detailed descriptions, and pricing information. What is Houzz?

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How Buyer Behavior Will Change Amid COVID-19

Tony Zambito

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. In the past few weeks, we have engaged in an informal polling of business leaders on the impact of COVID-19. The COVID-19 pandemic has forever altered the global business economy. Artificial Intelligence Will Accelerate.

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How These 5 Brands Use Educational Content to Engage Customers

Scoop.it

70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services.

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Contify Offers Free Access to its Intelligence Platform and Newsletter Reports to Help Professionals Track Coronavirus’s Impact on Industries

Contify

Given the unprecedented nature of the crisis we face, Contify has announced today that it is offering free access to its platform and curated newsletter reports to help professionals track the coronavirus’s business impact on industry sectors and locations. We have been tracking markets and competitors for our customers since 2009.