36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts. As A.J.
Is social media effective for B2B lead generation?
Sales Lead Insights
APRIL 13, 2009
Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the primary objective of helping drive sales. Michael Stelzner , best known as the author of Writing White Papers: How to Capture Readers and Keep Them Engaged , recently released his report on the results of a survey on social media marketing that he’s using as bait for the Social Media Success Summit he’s producing in May. Is social media effective for B2B lead generation? Not bad!
This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles
JUNE 25, 2016
In this episode of This Old Marketing, Robert and I talk about the implications of Facebook opening Instant Articles to brands, starting with Intel. We also take a closer look at Facebook’s new Creative Hub. This, in turn, will lead Facebook to subsidize some brands to keep them using it. It enables them to share, review, test, and create ads on Facebook and Instagram.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Which social media platforms are most effective at influencing buyer behavior? Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand.
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? We have resource constraints and we make the best of them. Then, he writes succinctly and effectively. Wrong. Which channel is more efficient for you?
The Best Example You Will Find On The Value Of Storytelling
B2B Marketing Insider
JULY 27, 2015
Well I know there is more value to effective storytelling over hard selling and cold calling. I’ve proved it out in a variety of roles and in many different scenarios. I’ve seen it in companies I’ve worked for and in companies I work with. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. We feel stories.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. ROI remains a contentious issue, but in at least a few areas best practices began to emerge.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Online video and Facebook increased in popularity while podcasting fell somewhat.
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
Facebook is the largest social network and is unlikely to fall to any “Facebook killer” application anytime soon; Google is going to keep trying to build its own social network until it manages to create one that attracts more users than lawsuits), many practices are still evolving. What’s the most effective way to grow a company’s social influence?
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
Discover the answers to these questions and others here in more of the best posts on social media from this year. Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. . Facebook’s InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled.
6 Reasons to Embrace Social Media Today
Content Marketing Today
NOVEMBER 6, 2009
Organizations as diverse as law firms, interior designers, real estate agents, and roofing companies are using blogs, podcasts, videos, and user communities such as Facebook to demonstrate their expertise and thought leadership. It can be your most cost effective marketing strategy. Your old-style marketing is less and less effective. Social media marketing is here to stay.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
But which networks are most effective for spreading the content produced? Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. hours, on facebook it’s 3.2 How can B2B companies best take advantage of social media?
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. So what are the best ways to use Twitter for business? Crabs.
B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog
DECEMBER 9, 2009
Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs. Enjoy!]
The Medium is the Message: B2B Marketing, Social Media, and Conversation Context
Digital Body Language
MAY 14, 2009
The medium in which a message is delivered has as much of an effect as the content delivered in that medium. As today's marketing organizations consider how to engage in social media forums, not considering the context of the medium being used can lead to a significant change in the overall effect on the message being received. Tags: Facebook LinkedIn Social media
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Effectively connect with bloggers and other key online influencers in your industry? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Public Relations: The best press release is no press release by MarketingSherpa. One of the best: “Talk to me (the media) like I’m your older brother, not your mother…When you talk to your mother, she’s likely excited and proud about almost anything you have done…However, try the same pitch with your older brother and see how well that turns out.
Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 22, 2009
So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. But they don’t have the best survival rates because they’re better surgeons. They have the best survival rates because they choose their patients very, very carefully. Come and get it! Come and get it! World.
The 20 Best Social Media Books from 2012 to Read in 2013
DECEMBER 21, 2012
My initial list featured 15 best social media books of 2010 , followed by increasing the number listed to 25 for my best social media books of 2011 post. ” The below list is in no particular order, but, as always, I have done my best to classify these social media books according to convenient categories, some of which I have included a brief explanation for. B2B SOCIAL.
The Ultimate List of The Best WordPress eCommerce Plugins
OCTOBER 10, 2012
What’s better than getting an expert’s opinion on the best ecommerce plugins for WordPress? That’s what you’ll find here: the combined and consolidated wisdom of 10 top WordPress experts on the best WordPress ecommerce plugins (and which ones to avoid), along with the number of downloads to date, user ratings and additional information. As with many things in life, which alternative is “best” largely comes down to: “it depends.” rating, another legitimate contender for the “best” title. WP e-Commerce. eShop.
Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. How can you use email marketing most effectively and avoid overloading your recipients with information? Find the answers to those questions and others here in more than two dozen of the best email marketing guides of the past year. Share this on Facebook.
Interview with Leading Sales Expert: Jim Keenan
Buzz Marketing for Technology
OCTOBER 6, 2009
1) Why do you think it so hard for marketers to tune into what is effective at the sales level? Think of fishing; Marketing baits the hook, finds the best fishing grounds and sets the hook. Social Sites like Twitter, LinkedIn, and Facebook give sales people unprecedented access to potential clients at all levels. Marketing is “passive selling”. don't see this enough.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009. In addition, more than half of companies that use paid search increased their budgets for it last year. Share this on Facebook. Google Instant) and changes within AdWords itself. Digg this!
Email Design Review Gallery « The Effective Marketer
The Effective Marketer
MARCH 9, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Reply B2B Email Design – Gallery 2 « The Effective Marketer says: March 17, 2010 at 12:22 pm [.] Are you in search of inspiration? Too confusing.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices. Facebook Facts and Statistics. Visual.ly ). 8.
Should you make the leap into sponsored content?
grow - Practical Marketing Solutions
AUGUST 18, 2014
As the effectiveness of “traditional” advertising channels dries up, marketers will seek to “borrow” the large and loyal audiences of bloggers and other content creators. Last week I posed this question on Facebook and received some pretty interesting responses. took my first sponsored post back in 2009 and was written up as the Devil. Can I delete it?
Best of 2009 (So Far): Cool Web Tools, Part 2
NOVEMBER 23, 2009
Use social media more effectively for research? You'll find tools for all of those tasks and others in this collection of more of the best cool online tools. PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. Looking for a more powerful way to share presentations online? with Bing.
Best of 2009 (So Far): Cool Web Tools, Part 1
OCTOBER 21, 2009
Find them all and others here in the first set of the best cool web tools for 2009. Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more. Looking for a slick tool to easily build branded widgets? Maybe a cool application for online project management? Low-cost video production?
Best of 2009 (So Far): Social Media Marketing, Part 3
DECEMBER 9, 2009
What's the best method for approaching social media marketing? What tools are available for cost-effectively monitoring brand conversations across social media sites? Discover the answers to these questions and others here in more of the best blog posts and articles about social media marketing so far this year. Sure, online video is hot, but how you optimize video assets?
E-Quip Blog: Six Steps to Effective Change
MAY 17, 2012
Six Steps to Effective Change. From my own experiences as a change initiative leader and research by John Kotter of the Harvard Business School, I offer the following six steps to effective corporate change: 1. Best practice: When making the compelling case, dont just focus on why change is needed for the company. Share to Twitter Share to Facebook. ► 2009. (55).
Top 30 Most Useful Facebook Blog Posts of 2010
DECEMBER 23, 2010
Since Facebook is where Americans spend more time than anywhere else on the Internet , our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever. 10 Cool Facebook Status Tips and Tricks by Amy-Mae Elliott [4,225]. 20 Facebook Tips/Tricks You Might Not Know from Hongkiat [3,302].
Best Social Media Stats and Market Research of 2009
MARCH 31, 2010
Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Why are consumers following brands on Twitter and Facebook? Which social media tool do businesses find most effective at reaching their target audiences?
ClickInsights: How can B2B marketers use content effectively for demand generation?
Connect the Docs
AUGUST 27, 2009
We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? B2B Lead Generation Benchmark Study 2009. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. " tend to be most effective.
Top 80 B2B Marketing Posts for 2009
B2B Marketing Zone Posts
DECEMBER 9, 2009
This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs? - PR Meets Marketing , February 16, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. 42+ Social Media Marketing Tools - Junta 42 , June 2, 2009. Beyond , July 23, 2009.
E-Quip Blog: Leading Change by Example
JULY 3, 2012
Leaders are more effective when they show others what to do than when they just tell them. The best leaders influence others by their example. But this has a deleterious effect on your change effort. The best change leaders are energized by change, and that enthusiasm can become contagious. Share to Twitter Share to Facebook. Follow my other posts: Facebook Page.