B2B Marketing Zone Posts

DECEMBER 7, 2009

Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Why are these the hottest topics during 2009? 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Customer Experience Matrix

FEBRUARY 19, 2015

If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency. million if you''re keeping score). Ensighten added these capabilites a year ago, just after taking a $40 million investment (bringing its own total to $55.5 So far, it all seems to be working.

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

B2B Marketing Zone Posts

DECEMBER 9, 2009

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. PR Meets Marketing , February 16, 2009. 42+ Social Media Marketing Tools - Junta 42 , June 2, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Customer Experience Matrix

MAY 4, 2010

People who comment on a Genoo-hosted Web page or subscribe to a Genoo-originated RSS feed can be loaded into the system as contacts and these activities can factor into their lead score. However, the value is so obvious that I expect many other vendors will soon follow.

Act-On 120

Act-On Marketing Management Marketing Automation Services Features 120

The Effective Marketer

MAY 3, 2011

53% of Customer Intelligence professionals (those who own the customer data and are responsible for customer analytics) consider themselves as technology leaders while 47% said they were technology followers. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

JUNE 23, 2009

Class: Inbound Lead Nurturing (CV201) Professor: Brian Carroll, MECLABS, InTouch The Lead Nurturing presentation followed the same format I had seen before from previous webinars presented by Brian Carroll, presenting the case for why would you want to “nurture” your leads. If you are familiar with them, not much new material.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Webbiquity

OCTOBER 18, 2016

The New York Times reported back in 2009 that 95% of blogs are abandoned, and there’s little evidence that state has changed much since then. Marketers who blog consistently are far more likely to see positive ROI and generate significantly more leads. Provide value first. 1) Persistence is essential.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? For webinar presenters, sending periodic follow-up messages throughout the weeks and even minutes leading up to the webinar is critical for maximizing attendance. What exactly is “Web 3.0?&#

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

markempa

SEPTEMBER 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Okay, not really.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Outgrow

FEBRUARY 25, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Marketing AI-driven analytics and personalized targeting strategies are transforming modern marketing. With 61.4% That’s all for now.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Webbiquity

APRIL 14, 2010

Lee Munroe offers a helpful to-do list before launching a new website, taking care of tasks such as optimizing titles and meta tags, proofreading, checking the site in different browsers, double-checking all links and installing analytics. Must-have features your website is missing by iMedia Connection.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Conversica

DECEMBER 20, 2022

Our company was founded in 2007 and our product launched in 2009. If you don’t prioritize your existing customers by providing them with real value, you risk churn—which is almost inevitable in times like this. Most Marketers only really achieve lead capture and lead routing. When the chatbot actually dies….

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

ClearVoice

MARCH 7, 2020

Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. KPI – A key performance indicator (KPI) is an analytic used to measure the performance of social media campaigns. Instagram is a part of Facebook’s family of brands.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

The Effective Marketer

JULY 12, 2009

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. Did we generate quality leads? The story your slides are telling and your charts are emphasizing should lead to a certain climax that will ask for action or actions to be taken. Did we generate quality leads?

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. That leads to a lot of confusing messaging.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Outgrow

FEBRUARY 28, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Marketing AI-driven analytics and personalized targeting strategies are transforming modern marketing. With 61.4% That’s all for now.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Customer Experience Matrix

JANUARY 31, 2010

This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. In addition, they support wait periods and can send leads and alerts to the sales system.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. On the other hand, HubSpot’s lead scoring, email and nurture campaigns are quite limited compared with its competitors.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

OCTOBER 22, 2009

Campaigns can be executed manually by the user or triggered by selected events including completion of a form, selecting a specific answer within a form, completing a step in a multi-step marketing campaign, or reaching a score threshold. The system’s features for lead scoring and routing are more impressive.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Valasys

FEBRUARY 4, 2020

NetWise Data LLC, which swears by the vision of ‘brand behind the brand’, has been helping companies like Bizo handle their B2B data & is a leading name in articulating B2B display audiences since 2012. There are no lengthy analytical processes involved in the interim. NetWise was founded in the year 2009.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

Parse.ly

APRIL 6, 2020

We believed that a great shift in digital attention would lead media companies to partner directly with their audience, rather than relying exclusively on advertising revenue. We believed that same shift would lead brands to put out their own information directly to customers, bypassing traditional gatekeepers. Commerce revenue.

Paid Search Agency 52

Paid Search Agency Traffic Conversion Companies 52

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C).

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

The Customer

MAY 11, 2021

Quick Take: Average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009. Quick Take: 84% of Marketing and CX professionals see the value in unstructured feedback and data , but only 30 percent of data collected today is unstructured. Research Reveals Poor Customer Experience Leads to Customer Churn.

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52

Industrial Marketing Today

AUGUST 3, 2010

For an eCommerce site that is easy, it is typically the value of transaction per visit. Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Let’s see how Google Analytics can help you do just that. You can read his entire blog post here.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Drift is the world’s leading conversational marketing platform. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

nDash

SEPTEMBER 30, 2021

Quora: Founded in 2009, Quora is a question and answer-based website where users search for and obtain information. There is a lot that writers can do on Medium beyond sharing information—including generating leads, uploading custom images, and more. Medium isn’t good for SEO because: Users cannot use an advanced analytics tool.

Advertising Mediums 52

Advertising Mediums Sales Qualified Leads SEO FAQ 52

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

NOVEMBER 6, 2009

Attend Dreamforce Global Gathering 2009, one of the year’s premier sales and marketing events, to gain proven best practices, how-tos and practical training on the latest Cloud Computing solutions. 18 for “ Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Sales Leads.”. Using Lead Nurturing and Scoring.

B2B Sales 48

B2B Sales Peer-to-peer B2B Marketing Marketing Management 48

Ambal's Amusings

NOVEMBER 12, 2010

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Within a 3-month period of execution for the program, the combination enabled the company to reactivate dormant leads and add $4.5M

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 12, 2010

You can’t surround the conversation with value and branding. My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links. They’ll ask friends at other companies, post queries to industry email discussion groups and boards, ping analysts or surf the Web researching.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Content Standard

JANUARY 25, 2018

In 2009, when I began my career managing social media marketing for clients, it was very simple. Quality and Personal Engagement Leads to Relationship Building. The value these networks bring in terms of understanding your audience is incomparable to older methods of market research. Social Media Evolution.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Industrial Marketing Today

JANUARY 26, 2010

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Developing your unique value proposition is also a good way to differentiate your company from the competition.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Customer Experience Matrix

MARCH 8, 2011

Even the most ambitious vision articulated by the vendors – radically more integrated, analytically-driven marketing management – won’t really change their sector of the marketing automation industry. But if Salesforce.com likes what it sees, who knows where that will lead? intended to make money on its own) rather than strategic (i.e.,

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120