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Activate Acquires Green Leads

Smashmouth Marketing

Activate Acquires Green Leads. Green Leads has been our baby, it’s been in our DNA, and everyone we’ve worked with has always been considered friends and family. Today marked a big day in the history of Green Leads. What does this mean for Green Leads’ clients, employees and partners? Green Leads. Enough business.

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11 SEO Myths That Will Damage Your Rankings in 2022

Brightedge

In the current search landscape, businesses need to be constantly on their guard against incomplete, irrelevant and downright incorrect ranking strategies. Tools like Data Cube and Site Report from BrightEdge allow you to track your rankings over time and correlate changes with new optimization strategies. Short Content Doesn’t Rank.

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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. But they can only do all this if you lead them.

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The Marketing Book Podcast: “The Negativity Fast” by Anthony Iannarino

The Forward Observer

You’ll learn to lead with positivity as you harness negative emotions to make lasting changes for the better and explore the power of gratitude to transform your mental outlook.

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Top 20 CRM Blogs of 2009

markempa

Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. B2B Lead Generation Blog – Brian Carroll. Read Forecasting Clouds' Top 20 CRM Blogs of 2009. I'm honored to have been included on the list. Christopher Musico, Lauren McKay, Jessica Tsai, Joshua Weinberger.

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OneSource Survey: Salespeople Accept Value of Leads from Marketing

Customer Experience Matrix

Summary: A survey of business-to-business salespeople finds they (still) consider themselves their best source of qualified leads. But marketing-generated leads are gaining increasing respect and salespeople are increasingly looking for help from outside data vendors. Events and trade shows actually rank below all of these.

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10 Ways to Optimize Your Lead Conversion Rate

markempa

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. The more you can humanize your lead follow-up the better. Serve them.