| | | Earnest about B2B | |  2009 | 5 articles |
| Page 1 of 1 | Previous | Next | EARNEST ABOUT B2B MARCH 16, 2010 Vital statistics for every B2B marketer Source: Business.com – 2009 B2B Social Media Benchmarking Study ( [link] ). Source: Forrester Research, How to take B2B relationships from Indifferent to Engaged: Jan 2009. Source: 2009 CSO Report ( [link] ). Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. Versus. | EARNEST ABOUT B2B JULY 3, 2012 Together they stand. Divided they fall. For the users maybe, but the news this week suggests otherwise – with Twitter and LinkedIn announcing the end of their partnership that started in 2009. Social media. It’s all about sharing. Isn’t it? The bad news is Twitter has pulled the plug on its Application Programming Interface (API) for LinkedIn – which in simple terms means your Tweets will no longer show as status updates in LinkedIn (if you so desired). It’s a reminder that it’s not all love and hugs at the top between the big boys in social networking. And Twitter had an answer. Double speak if ever we heard it. | | | | | |
| EARNEST ABOUT B2B NOVEMBER 26, 2010  Chasing out the humdrum: The story so far… In September 2009, we set out to create a B2B Marketing Agency with a difference: …Driven by a desire to work our way into the consciousness of B2B marketers globally. …Recognising and supporting the fundamental changes impacting our industry – marrying old world and new world marketing techniques to get the very best results for our clients. And 14 months later, guess what? | EARNEST ABOUT B2B MARCH 23, 2012 Did you see the unicycling clown? Way back in 2009, the Applied Cognitive Psychology journal published some interesting research about a unicycling clown. Researchers at Western Washington University were keen to investigate the effects of divided attention during walking – comparing the impact of different distractions. Two studies were carried out with people given the simple task of walking across the university square. Some were asked to talk on their mobile, others listen to their MP3 player, some walking in a pair, others walking alone without any electronic device. So what did they learn? | EARNEST ABOUT B2B MARCH 23, 2012 Did you see the unicycling clown? Way back in 2009, the Applied Cognitive Psychology journal published some interesting research about a unicycling clown. Researchers at Western Washington University were keen to investigate the effects of divided attention during walking – comparing the impact of different distractions. Two studies were carried out with people given the simple task of walking across the university square. Some were asked to talk on their mobile, others listen to their MP3 player, some walking in a pair, others walking alone without any electronic device. So what did they learn? | |
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