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The Essential Behavioral Science Reading List for Marketers

B2B Marketing Directions

Given the importance of technology/data science and behavioral science for marketing, I'll be providing a reading list of the books I've found most useful for learning about these topics. I'll cover books relating to technology and data science in a future post. Here are my essential must-reads.

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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

They updated them twice since then, in 2008 and 2018. Digital transformation progression means diverse pools of users will want to use your website to learn and shop. To ensure those with disabilities can do this, you need to improve site accessibility. Results included: 80 percent of news sites had accessibility issues. Quick Takeaways.

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Best of 2008: Amusing, Creative and Just Plain Odd

Webbiquity

I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. The Freakiest Ads of 2008, Final 4 by AdFreak. They’re all here in the final best of funny, creative and just plain strange blog posts from the past year. A Charlie Brown Ad Agency.

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[Book Review] A Behavioral Economics Primer for Marketers

B2B Marketing Directions

(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the book I'm reviewing in this post.)

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iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. First, a moment of silence for the open rate.

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How I Became the Person Most Mentioned by Digital Marketers on Twitter

Convince & Convert

The same study concluded that this blog – the blog you are reading right now – is in the top 25 most shared information sources among digital marketers , alongside enormous websites like Mashable, TechCrunch, The Next Web, ClickZ, AdAge, etc. I had a few immediate reactions to these announcements: 1.

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6 Techniques on How to Monetize Your Podcasts

Martech Advisor

Statistics show that podcasting is here to stay, with a 15% increase in the number of listeners of monthly podcast between 2008 and 2018 and an 86% year over year increase in U.S. Also Read: Adding Smarts to Your Smart Home Speaker. Product Recommendations. podcast ad revenue in 2017. podcast ad revenue in 2017. Sponsorship.