article thumbnail

Latest Trends & New Perspectives on Brand Risk

Biznology

In light of this surge of threats to brands, it is important to stay updated with the latest trends and new research that can provide insights to help protect (and ideally build) brands. Activism Risks – a rising trend where activists use social media to badmouth a brand, even organizing boycotts. gun control, LGBTQ).

Trends 120
article thumbnail

B2B Demand Generation Predictions for 2021

The Point

Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come? I think a significant trend for B2B marketing and sales in 2021 will be video. – Ben, Creative Director.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2010s to now: Email design trends that survived the test of time

Litmus

Take a walk with us down memory lane as we revisit email design trends that survived the 2010s. In this post, we’ll look at some of the most iconic design trends and how they evolved for the better. 2014 – Dynamic content is used to create personalized experiences with subscribers. 2016 – Personalization takes over.

Design 68
article thumbnail

Why Millennials Value Experiences, Not Stuff

Biznology

However, the most noteworthy trend is their decreased desire to own things or buy them through traditional channels. The obvious winners of this significant trend are industries like events, travel and dining. A happy, worthwhile life for them is more about creating, sharing and capturing memories earned through personal experiences.

article thumbnail

3 Big trends converging for big branding opportunities

Biznology

The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. These are global dynamics, but they also have an impact on some noteworthy local trends that can offer unique opportunities for companies to enrich their brand image and accelerate future growth: 1. Like this post?

Trends 80
article thumbnail

MarTech’s event marketing experts to follow

Martech

Whether in person or virtual, it’s as live action as marketing gets. Here’s the folks to follow to stay up-to-date on trends and informed on best practices. Before that he was the founder and CEO of paidContent and ContentNext, which he sold to UK’s Guardian News and Media in 2008.

article thumbnail

The Fascinating 40-Year Evolution of User Experience in eCommerce

Convert

ebay in 2008. In 2008, eCommerce had developed a certain aesthetic. Amazon in 2008. Around 2008, online retailers started getting creative and Amazon was leading the charge. Users could now create wish lists and receive personalized offers based on their shopping history. Experimentation Brought Us Here.

eCommerce 119