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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. For years, we’ve partnered with universities to do business competitions.

Class 102
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Why Financial Brands Are Investing More in Educational Content

Contently

But less overall wealth means a weaker economy, less reliable customers, and the potential for predatory practices that lead to recessions like the 2008 financial crisis. Educating from the top. Educational content is also key for building trust. Bank of America’s education initiative extends beyond Better Money Habits.

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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

How the Hero’s Journey framework creates powerful business stories According to Dr. Jennifer Aaker , author, behavioral scientist, and Stanford professor, stories are remembered up to 22 times more than facts alone. Similarly, a business has a mission to help customers solve a problem. Employee buy-in. Explainer video script.

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MarTech’s event marketing experts to follow

Martech

followers) Rafat Ali In 2007, Rafat founded Skift Meetings (formerly EventMB), the first blog for event professionals, offering education, innovation and inspiration through daily articles, industry reports, and webinars. As if that wasn’t enough, Kate is also a Smart Meetings Style Maven and Ambassador for Meetings Mean Business.

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Financial Brands Are Winning Millennial Audiences Through Ethics and Education

Content Standard

A Need for Education and Accountability. In terms of their finances, millennials displayed hands-on attitudes, such as interest in starting a business for themselves and preferring banking institutions that gave them immediate access to their finances via better digital tools. Another recent addition to the field is Simply Wall St.

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Blogs and educating the eflective practitioner

Buzz Marketing for Technology

Post: Blogs and educating the eflective practitioner. Blogs and educating the eflective practitioner View SlideShare presentation or Upload your own. This presentation is about using blogs in higher education as reflective journals. Blogs and educating the eflective practitioner. Business & Mgmt. Slidecasts.

Education 100
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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. – Get Engineers Can Sell white paper now.