The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

B2B Digital Marketer

MARCH 30, 2023

Instead, Jay leaned toward his mother’s side, and began his content creation career, leading the school newspaper to multiple prestigious awards, while writing sports for the local paper on the side. Within one year, book publishers called, and he published his first book, _The NOW Revolution_ (written with Amber Naslund) in 2011.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. How many leads have you generated? After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. They can’t get a grasp on how many leads social media is generating. “A

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. How many leads have you generated? After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. They can’t get a grasp on how many leads social media is generating. “A

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Rev

OCTOBER 13, 2018

Scott , the VP of Platform Ecosystems at Hubspot and the editor of chiefmartec.com, has been categorizing marketing technology since 2011. I talk to people like David Lewis who brings considerable perspective to B2B martech used for demand generation and lead management. Lead scoring. Lead nurturing. There were 150 then.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

Onalytica B2B

NOVEMBER 14, 2017

I wrote this piece in 2011, Gender and the Sustainable Brain , as a way to describe my career journey from a women’s marketing focus into sustainability leadership. . In the course of that work, I also started writing about the topic for various online publications, which lead to the book contract and speaking opportunities.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Sprout Social

FEBRUARY 16, 2022

2005-2011: Clicks & views. Then in 2008, the Evolution of Dance video was the first to reach 100 million views. Ads were running alongside videos that promoted offensive or violent content, leading many major companies to pull their advertising.

Youtube 124

Youtube Lead Scoring Lead Ranking Ad Frequency 124

The Effective Marketer

MAY 10, 2010

In 2008, revenues were up to $16.6 One Response to Taming Your Brand Mascot David Thompson says: April 4, 2011 at 8:38 pm I specialize in designing brand mascots. The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Hubspot

AUGUST 10, 2011

His forthcoming book (December 2011, Wiley), The Marketing Agency Blueprint , serves as a guide for building tech-savvy, hybrid agencies. We’ve attended IMS since the inaugural event in 2008. This is a guest post by Paul Roetzer , founder and CEO of PR 20/20 , a Cleveland-based marketing agency and HubSpot VAR.

Inbound Marketing 28

Inbound Marketing Advertising Agencies Peer-to-peer Paid Search Agency 28

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites. billion users.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Rain: The Growth Agency

DECEMBER 14, 2020

Since its founding, LSSE has established itself as one of the leading sports event promoters in the country. Tour, 2003 and 2008 matches between the United States and Mexico, and the 2005, 2007, 2009, 2011 and 2019 CONCACAF Gold Cups.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad brokers Lead Ranking 40

Contently

JUNE 22, 2016

Marvel introduced the characters of Iron Man, Hulk, Thor, and Captain America between 2008 and 2011, with standalone films that explore the superheroes’ origin stories. Let’s take a closer look by starting with the fun part: the first films in Marvel’s cinematic universe.

Content 84

Content Hubspot Storytelling Facebook 84

Online Marketing Institute

AUGUST 14, 2011

This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Marketing Insider Group

OCTOBER 9, 2013

All these forces are leading to an unprecedented amount of change in the way we interact with our customers, our employees, and with the way we manage our resources. The average number of sources of content consumed by a shopper in a purchase doubled from 2010 to 2011 going from 5 to 10 pieces of content consumed. Click To Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Hubspot

OCTOBER 17, 2018

But by that time, we had a sizable lead in the market. In 2008, HTC became the first manufacturer to make Android devices and other brands followed. Borders shuttered in 2011 and Barnes & Noble -- Where Amazon’s Jeff Bezos used to have company meetings -- has consistently seen falling shares, revenue, layoffs, and store closures.

First-Mover Advantage 71

First-Mover Advantage Work Management Marketing Management Amazon 71

SpotMe Blog

FEBRUARY 2, 2022

Founded in 2008, vFairs is a virtual career fairs and virtual trade shows pioneer. They are known for robust webinars and on-demand lead-generating content. Best for: Lead generation and user conferences. Founded in 2011, Zoom does not need an introduction. See our virtual event platform page. Image by ON24.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Biznology

OCTOBER 25, 2012

The average ball club achieved over $200 million in revenue in 2011, with some teams taking in billions. And micro-conversions (the steps that lead to conversions). I know plenty of businesses who were doing everything right just before the economy cratered in 2008. These teams may play a game, but they’re playing for keeps.

Online Marketing 80

Online Marketing Planning Work Management Marketing & Strategy 80

Hubspot

AUGUST 4, 2011

How Higher Education is Leading the Way. They have been studying US colleges and universities and their use of social media since the 2007-2008 academic school year. They report that in 2010-2011, 100% of colleges and universities are using some form of social media. Photo : Elliott O'Brien Leading the Race by Team Traveller.

Social Media 28

Social Media Media Leads Lead 28

The ROI Guy

FEBRUARY 15, 2011

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond. According to Gartner, this requires CIOs re-imagine IT and lead it through a process of “creative destruction.

Gartner 40

Gartner Enterprise Management Marketing Management Studies 40

Marketing Insider Group

OCTOBER 21, 2015

“Content marketing has emerged as the most vibrant and talked-about marketing sector of the past five years, building momentum at a faster growth rate each year from 2010 through 2014,” PQ Media’s chief content officer Patrick Quinn told MarketingMag. Methodology: Content Marketing Technology Startups Considered. CrunchBase. 11,000,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Adobe Experience Cloud Blog

OCTOBER 4, 2011

This leads to 2008 with the emergence of social media. Now in 2011, everything has come together into one conglomerate of automated demand generation, nurturing processes, and active engagement. Fast forward to 2005, and marketing with online content starts to take shape. Enter the recession.

Demand 48

Demand Brand Identity Branding Demand Generation 48

The ROI Guy

OCTOBER 20, 2010

in 2011 , and continue this "timid" growth over the next five years. trillion in 2011 and climb to $2.8 Looking forward, Global IT spending is expected to grow 7% in 2011 , with U.S. Gartner's View: Timid Growth for Next Five Years According to Gartner's latest projections, global enterprise spending on IT should increase 3.1%in

Gartner 40

Gartner Forrester Spending Budget Programs 40

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. 2011 All rights reserved. Before jumping on that bandwagon, consider two points.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Hubspot

JANUARY 10, 2011

While I was working at MarketingSherpa, we published MarketingSherpa’s Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes as a lead generation offer for the 2008 Email Marketing Summit. Mistake #9: Disregarding Your BlackBerry and Mobile Readers - The number of mobile readers has exploded since 2008.

Marketing Report 28

Marketing Report Email Marketing Ad Frequency Planning 28

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. One could argue both are right. 6:20 AM Andy said.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Atomic Reach

JANUARY 3, 2019

According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search. Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

MARCH 13, 2011

bookmark to: Tagged as: Internet Marketing , Marketing , marketing software , salesforce.com Leave a Comment Previous post: 7 Recommendations For Improving The Customer Experience Next post: CRM Marketplace News Update 9/8 – 9/12/2008 Follow Me Online Certifications     Search & eMail Dont Miss Out On Any Posts.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Outgrow

MAY 23, 2022

We had our first event, content marketing world in 2011. But I also want you to think about what, what do you want to position yourself as the leading expert in you? We really need more in this direction to position ourselves as the leading expert. We did position our organization as one of the, the leading resources for that.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Hubspot

APRIL 24, 2015

She went on to sing that hit 2008 song "No Air" with Chris Brown, which sold over 3.5 Then, around 2011, she kind of dropped off the map (musically, that is). Enter Bill Richards , VP Marketing at Sony Music Entertainment and the man leading a team of 12 to help manage Jordin Sparks' rebranding efforts. Remember her?

Planning 28

Planning Campaigns Advertising Agencies First-Mover Advantage 28

Hubspot

MARCH 12, 2015

Coca-Cola first launched the campaign in Australia in 2011, but expanded it to the United States, United Kingdom, and other regions across the world. For its efforts, the company received about 6,000 comments between 2008 and 2011. The company attributes the campaign to a 2% increase in U.S. 7) Chobani.

User-Generated Content 28

User-Generated Content Campaigns Generation Content 28

The ROI Guy

FEBRUARY 4, 2009

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. Quite often arbitrary cost-cutting leads to inflated costs in the IT ecology. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Hubspot

NOVEMBER 11, 2012

He served from 2002-2008 in the Navy Band in Washington, D.C., Mobile Ad Revenue Outlook: Local Search Leads the Way, From Search Engine Watch. mobile local advertising will grow from its $664 million number in 2011 to $5.8 performing at concerts and ceremonies throughout the D.C. billion in 2016.

Paid Content 28

Paid Content Mobile Marketing Paid Search Agency Cost Per Click 28

Hubspot

OCTOBER 26, 2011

6) In 2010, retail sales reached their peak in the week leading up to Christmas day, and fell the next week. 7) eMarketer expects about a 12% growth in ecommerce holiday spending in 2011. percent during the 2011 months of November and December to $465.6 Source ) Tweet This Stat! Source ) Tweet This Stat!

Statistics 28

Statistics Planning Stats Open Rate 28

Heinz Marketing

FEBRUARY 17, 2020

So as you can tell from my crazy accent, we actually did start in Australia in 2011. They wished that they could just generate leads and send them to sales team and just have a follow-up script. Talk a little bit about the evolution of a company and what you guys offer the, B2B sales and marketing today. David: Yeah, no problem.

Marketing AI 78

Marketing AI Top of Funnel Enterprise Management Work Management 78

Marketing Insider Group

DECEMBER 3, 2019

And the results they see include double-digit increases in traffic AND leads. In 2011, I was appointed by SAP as their first Vice President of Content Marketing. Instead, web traffic was made up of late-stage leads that had most likely already decided to buy a SAP product. But when they succeed, the results can be impressive.

Enterprise Management 273

Enterprise Management Work Management Marketing Management Effectiveness 273

Hubspot

JUNE 2, 2016

In 2008, ICANN approved a program to radically expand the domain name space with the introduction of new TLDs. In 2011, ICANN began accepting new TLD applications from entities across the globe. And that's largely why we are starting to witness leading brands deploying initial use cases. Seek out advice from industry experts.

Domain 28

Domain Brand Identity Branding Terms and Conditions 28