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The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? IT really is poor work. The weapon of choice?

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0

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B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. And much more.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? Have you struggled to answer that question? There is no secrecy.

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

B2Bbloggers

And according to Morgan Stanley, social media users surpassed email users in July of 2009 but social media usage surpassed email in November of 2007 (based on time spent).  Step 3: Be ready to answer the hard questions. You can see my answer to this and more in The 7 Burning Social Media Questions but don’t take my word for it. Technology Naughty Vs. Nice In 2010 2.

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Hashtag Stuffing Doesn’t Work for B2B Twitter Accounts

Social Media B2B

Stuffing tweets with high-traffic hashtags has been common practice since the advent of the hashtag in 2007. It doesn’t work. The selected sample included more than 37,000 total tweets from 103 Twitter accounts between November 2010 and May 2011. The question that I wanted to answer is: Do posts with hashtags outperform posts without hashtags within a given account?

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Share This Post: This entry was posted on Monday, September 27th, 2010 at 8:28 am and is filed under Social CRM , Social Media. Or do I interpret this wrong?

Five Reasons You May Not Be Spending Enough on Content Marketing

Tom Pisello

Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey. However, of those that did, the results of personalized content have been impressive, with 93 percent said it worked better for them than traditional content, and 43 percent reported that it “worked great.&# Gartner reduces IT Spending Outlook for 2010, but. Death of a Salesman?

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Within digital marketing, analyzing the allocations from 2009 to 2010, IDC found that 2010 spending on digital marketing programs is not changing dramatically year over year.

B2B Lead Generation Blog: Your questions answered on Lead Generation via Podcasts

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0

B2B Lead Generation Blog: The One Piece Of Advice You Cant Generate Leads Without

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0

The Changing Rules of B2B Marketing

Paul Gillin

Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. Members share advice and ask questions of Hanson and the other engineers, who dispense it for free. By early 2010, that number was over 5,000. Recruiters have found that social channels are far more effective in identifying prospective employees than recruitment advertising sources and that prospects came into the hiring cycle with a better understanding and more enthusiasm about the company they were hoping to work for. Your feedback is welcome. It doesn’t really matter.

B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Why or why not?

Do You Have Any Idea Who You're Talking To?

Savvy B2B Marketing

So here are words of wisdom from those who have done the dirty work. Michele Linn offered lots of great questions in a post last year. Here's a short list: What work issues keep this person up at night? Scenarios help your various departments or teams envision the prospect achieving their goals in the course of their work. What is a Buyer Persona? to achieve their goals.

B2B Lead Generation Blog: Inquiry management and search marketing strategy

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Dont oversimplify.

B2B Lead Generation Blog: Early Stage Leads are too important for Sales People Alone

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 " I agree.

B2B Lead Generation Blog: Now Announcing the "Start With A Lead" Podcast Show

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Why a new show?

Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.

Tom Pisello

Friday, August 20, 2010 Basic Content Marketing Trumps Social Media and Blogs Although a lot of attention is being paid by B2B marketers to Social Media and Blogs as a way to connect with and engage prospective buyers, research by IDG and MarketingSherpa indicate that more traditional promotional and research oriented content marketing is more effective. Do White Papers Still Engage?

B2B Lead Generation Blog: Closed-Loop Marketers More Likely to Reach ROMI Goals

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Why bother?

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B2B Lead Generation Blog: Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Understand. Execute.

2010 B2B Marketing Budgets and Mix Trends Research

delicious b2bmarketing

Laura Ramos' Blog For Technology Product Management & Marketing Professionals Forrester.com | Log in | Register Forrester Blogs › Technology Industry › Technology Product Management & Marketing Professionals › Laura Ramos 2010 B2B Marketing Budgets and Mix Trends Research Published Posted by Laura Ramos on March 24, 2010 Blog post info and actions 5 Recommendations Print Email 0 comments Blog post body For three years running, Forrester has teamed with MarketingProfs to survey B2B marketers (in various industries and at different sized firms) to track marketing mix and budget trends.

Tom Pisello: The ROI Guy: The End of Marketing as We Know It.

Tom Pisello

Friday, September 17, 2010 The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Gartner reduces IT Spending Outlook for 2010, but. They do if they are.

4 Steps to B2B SEO Accountability

delicious b2bmarketing

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Even in 2010, new client prospects say, "We optimized the website for search when we built it.

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Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Tuesday, September 28, 2010 Do White Papers Still Engage? The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or engaging with prospects to advance the buying cycle? 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Posted by Tom Pisello at 8:04 AM Email This BlogThis! They do if they are Interactive!

E-Quip Blog: Seven Steps to a Winning Workplace

E-Quip

Monday, October 18, 2010. Back in 2007 (remember the good ol days?) Plus many firms under the pressure of the recession transformed into rather undesirable places to work. offer my "seven steps to a winning workplace," based on my experience working with many different firms and my extensive research on this topic: Conduct an employee survey. ▼ 2010. (52).

How to Find Your Customers Online: A Case Study

eMarketing Strategist

Before I tell you what I learned, I’ll start with a list of questions I keep in mind as I do data mining for a client. Questions to ask as you mine blogs for data: -         Can I follow them on Facebook, Twitter or YouTube? -         Who follows them? According to eMarketer, advertising on blogs will top $746 million by 2012, more than twice the figure for 2007.”. know this sounds like a lot of work and it is but it gets easier once you’ve got a solid toolkit of content to pull from.  The hardest part of building an online audience is getting in front of new people.

The March Of Twitter: Analysis of How And Where Twitter Spread

Hubspot

To answer that question I created a visual history of Twitter's growth, feeding data from Dharmesh Shah ( developer of TwitterGrader.com ) into OpenHeatMap to produce an animated visualization of the service's growth, along with information on the earliest users for each region. neha " learned about twitter very early because I worked at Google when the Blogger guys did.

Lead Gen Tip for Q2: Face Time

Smashmouth Marketing

One of the gating factors happens to be out of their control -- what does the sales team do with a lead once they start working it? No hard stats to back it up, however: In Q1 of 2010 we closed the same amount of business as Q3 and Q4 of 2009, and in 2009 we grew by a factor of 3X. Questions this raises: Should that first meeting have been face-to-face? But what happens next?

Interview with David Meerman Scott

The CRAP Report

The company that I was working for, Thompson, fired me in 2002, and I’m like, “Damn it!  Then I got a book deal and wrote the book.  In the beginning it was interesting – it came out in hardcover in 2007 (originally in June of 2007) and throughout 2007, there were a few people who gravitated to it really early and started talking it up.  Doing what you’re doing now. 

Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

Two other helpful resources from PRChannel are 6 Must-Read Books for Public Relations People and 5 Questions to Ask When Considering a Media-Monitoring Service. This list was initially created in 2007, but has been updated periodically since then. Steps for a Public Relations Plan in 2010 by The 60 Second Marketer. Dave Fleet details tactics the PR firms can use to help their clients succeed in social media, from audience research and policy development to influencer outreach and design/creative work. Blogger Outreach. Blogger Relations by Sourcing Innovation.

Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

The more interesting question is who will be the buyers. Salesforce.com is the big question and no one would be surprised to see them make an acquisition. Again, there was already one transaction: Silverpop/Vtrenz in 2007. This could certainly be a niche – remember that Alterian and SmartFocus survived by working as service providers. Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. The pattern is quite clear.

Best Social Media Stats and Market Research of 2009

Webbiquity

Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Read on for the answers to all of these questions and more. At the same time, magazine net ad revenue declined 10.2% in 2008 versus 2007. Learn and enjoy! Matt McGee.

What is SEO? 10 Free SEO Videos for Beginners

KoMarketing Associates

There are endless amounts of books, blogs and articles that answer this question, but to suit the visual learners, we’ve compiled a list of videos that answer the question, “What is SEO?”. Year : 2010. Key Takeaways from Video: How Search Engine Optimization Works. How Does Search Engine Optimization Work? Year : 2010. How Does SEO Work? Year : 2007.

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