PureB2B

APRIL 25, 2024

Quality content can do a lot of wonders. But what makes good and valuable content? Crosscheck your existing content with this checklist.

Content 62

Content Content Marketing Marketing 62

SendX

APRIL 25, 2024

Are you tired of watching your profits get snipped away by high overhead costs and inconsistent client bookings? It's time to take control and give your salon's revenue with a strategy that's been tried and tested: email marketing.

Email Marketing 221

Email Marketing Marketing & Strategy Cost Marketing 221

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. This year’s analysis draws from an impressive 6.2 million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 86

B2B Case Study Case Studies Content 86

Ahrefs

APRIL 25, 2024

Being the introvert I am, my idea of fun isn’t hanging around our booth all day explaining we’ve run out of t-shirts (seriously, you need to be fast if you want swag!).

SEO 77

SEO 77

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Content Marketing Institute

APRIL 25, 2024

Google Analytics 4 offers a plethora of data. But how do you curate it into a dashboard that every stakeholder finds helpful? Simplify the process with Google Looker, using this free template and step-by-step process.

Template 71

Template Google Curation Ad Building 71

HG Data

APRIL 25, 2024

[This interview on HG Insights’ Technology Intelligence originally appeared in MarTech Edge, a digital publication that covers anything and everything that happens at the crossroads of marketing and technology.] ————— HG Insights has been hailed as the authority in Technology Intelligence; what role does TI play in helping sales and marketing teams improve overall performance?

Marketing 62

Marketing 62

Martech

APRIL 25, 2024

Weeks before his 70th birthday, my colleague quipped, “I still don’t like being called a ‘senior.’ Unless there’s a good discount attached.” The joke leans on an aging, coupon-clipping stereotype that should be retired. My boomer colleague is part of an adaptable, active, tech-forward cohort who cannot be overlooked, largely because they also hold more than half of America’s wealth.

Television marketing 62

Television marketing Planning Paid Search Agency Peer-to-peer 62

Square 2 Marketing

APRIL 25, 2024

Raise your hand if you love change! It’s hard to commit to long-term goals if they mean a big shift in routine, whether you’re working on a healthier lifestyle or building a coordinated revenue generation system. Say you set some new priorities at the start of the year. Even if you push through the midwinter temptation to drift away from your goals, by springtime, it’s easy to coast.

Planning 59

Planning Ad Building Marketing Generation 59

Martech

APRIL 25, 2024

U.S. digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV. Why we care. CTV and other digital video channels have long promised better addressability and measurement than traditional linear TV.

Spending 59

Spending Paid Search Agency Top of Funnel Cable 59

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

CopyBlogger

APRIL 25, 2024

Blogging is still one of the best opportunities to make money online as you can build an engaged audience and. Continue Reading The post 11 Blogging Tips For Beginners To Succeed In 2024 appeared first on Copyblogger.

Tips 53

Tips Ad Building Best Practices 53

Martech

APRIL 25, 2024

In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing. In addition, 41% are increasing the number of channels used for marketing; 42% estimate they are increasing the number of marketing tactics used.

Resources 55

Resources SMB Sample Marketing Management 55

Visitor Queue

APRIL 25, 2024

In the world of sales, leads are everything. They represent opportunities that can lead to conversions and revenue for your company. But, with so many different types of sales leads, it can be confusing to tailor your efforts to each of them. In this guide, we are going to go through six different types of […] The post What Are the Different Types of Sales Leads?

Sales Leads 52

Sales Leads Examples Leads Lead 52

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? This can change many things, including price, customer service, contract enforcement and more. Here are 10 things that will let you be proactive if this happens. 1. Know what you need and why. The most important thing is to understand why you are using the solution in the first place.

Work Management 55

Work Management Marketing Management Vendors Lock-In 55

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Mar 1st, 2023. As a financial advisor, you know your website is critical to your online presence. It’s the foundation of your marketing, serving as the home base where prospects and clients find you. That means the site needs to be as effective as possible, using the best design and marketing ideas to turn prospects into clients and create the best user experience.

Marketing Websites 52

Marketing Websites FAQ Work Management Marketing Management 52

B2B Digital Marketer

APRIL 25, 2024

B2B Digital Marketer What Are Digital Sales Rooms? Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / Subscribe Share Audible Apple Podcasts Google Podcasts Spotify TuneIn iHeartRadio RSS Feed Share Link Embed Play in new window Subscribe: Audible | Apple Podcasts | Google Podcasts | Spotify | TuneIn | iHeartRadio Unveiling the Impact of Digital Sales Rooms on B2B Buyer Experience Revolutionizing B2B Sales with Digital Sales Rooms In this episode,

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Jul 15th, 2022. Financial advisors are more connected digitally than ever before. And when it comes to prospecting and growing your business, social media is one of the best places to leverage your digital presence. Not only can you share relevant content and show your industry expertise, but it’s a great place to showcase your brand and authenticity to connect with potential clients.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Salesforce Marketing Cloud

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. This can lead to business growth — even when you’re not at your best. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Sep 1st, 2022. According to Financial Advisor magazine, poor communication is the No. 1 reason clients leave their financial advisors. And during times of volatility, timely and effective communication is doubly important. But that does not mean advisors should rush out to write something.

Copywriting 52

Copywriting Rules Newsletter Features 52

Salesforce Marketing Cloud

APRIL 25, 2024

Artificial Intelligence (AI) is here to redefine the tech world, poised to revolutionize small and medium-sized businesses ( SMBs ) through optimizing operations and enhancing employee efficiency. Although originally explored by large enterprises, AI is now also transforming the way small businesses work. While it might seem daunting, getting started with AI for small business is actually much simpler than it seems.

Small Business Marketing 52

Small Business Marketing SMB Business Tips 52

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on May 24th, 2022. Frequent communication is one of the most important ways you can establish trust with your clients. In fact, according to a recent McKinsey & Co. survey on global wealth and asset management, clients’ satisfaction with their financial advisor is directly correlated with the frequency of the advisor’s communications.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

illumin

APRIL 25, 2024

Over-the-top or connected TV? It’s time to clear the air and understand the differences between the two marketing phenomena. It’s a common misconception. Even the average marketer still falls trap to this typical confusion of distinguishing between OTT and CTV. Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example.

Cable 52

Cable Television marketing Mobile Advertising Broadcasting 52

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on May 1st, 2021. Most financial advisors I speak with are either seeing fantastic results from social media—or none at all. Those seeing none might start to believe it isn’t an effective marketing tool. But that’s far from the truth. In fact, advisors who participated in a 2019 Putnam Investments study said they received an average AUM of $4.9 million from social media initiatives.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you want to win time back in your schedule, make it your mission to never start from scratch. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media 52

Social Media Template Work Management Marketing Management 52

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Mar 1st, 2022. Video is always a hot topic in marketing. And no wonder: It offers 66% more qualified leads per year, much more than other media do. And when there are more than 244 million digital video viewers in the U.S. alone, it’s no challenge for you to reach your ideal audience.

Video Marketing 52

Video Marketing Youtube Budget Programs High Quality Lead 52

Anyword

APRIL 25, 2024

The Anyword team was proud to participate in a trio of events that brought the industry’s brightest minds together in NYC. Read on for our take on these events and the insights we’re still buzzing about this week. Goldenhour Why we loved it : Goldenhour lived up to its pre-event hype, setting itself apart from typical marketing conferences. It started off with a 5k run and concluded with a sunset cocktail hour.

Buzz 52

Buzz CMO Outreach Linkedin 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Nov 1st, 2021. Marketing is an ever-changing subject for advisors. For many of them, the biggest challenge is simply keeping up. Unfortunately, they are under time constraints, and that makes their marketing practices ineffective. They might blog, but only inconsistently, and they might avoid social media.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Lake B2B

APRIL 25, 2024

Role of Segmentation in B2B Targeted marketing campaigns In B2B marketing, understanding your audience is essential. One powerful tool in achieving this understanding is segmentation — the process of dividing your audience into distinct groups based on shared characteristics or behaviors.

Segmentation 52

Segmentation Effectiveness Marketing & Strategy B2B 52

Sana Commerce

APRIL 25, 2024

92% of B2B leaders have at least one frustration with their commerce tool: from requiring high levels of maintenance, to not accounting for the complexity that characterizes the businesses of so many product sellers. So, how do successful B2B businesses win online? Simple — by leveraging powerful B2B-first web stores that boost revenue and save them time.

Allocation 52

Allocation Work Management B2B Marketing Management 52