Webbiquity

JANUARY 25, 2024

Image credit: Pixabay on Pexels Innovation is built into our way of life. Avoid Becoming Too Efficient Business “best practices” often lean toward leaner models of working. Developing similar but superior products is often how innovation comes about. All of which is good.

First-Mover Advantage 148

First-Mover Advantage Dwell Paid Search Agency Bandwidth 148

Marketing Insider Group

OCTOBER 28, 2020

As a mother and homeowner, Joy used this handy product herself to clean up after her kids. This allowed her to perfect the mop, understand its benefits, and sell the product to her audiences genuinely on a live QVC broadcast. Being authentic comes with the caveat that you must exhibit empathy and intuition in order to make it work.

Planning 363

Planning Forrester Work Management Storytelling 363

Marketing Insider Group

SEPTEMBER 15, 2020

But your “buyers” are also “consumers” for the 16 hours they’re not working every day. Quick takeaways: In B2C, consumers still want certain sensory aspects of the real-life shopping experience despite e-commerce popularity. . How you do that depends on your audience and your products/services.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Salesforce Marketing Cloud

FEBRUARY 20, 2024

I downloaded TikTok and Instagram and started making ridiculous videos about living life with a disability, about being a young face of ALS, about the disgusting taste of my medicine — anything I could do to get people googling ALS and learning more.” Patient advocacy in life sciences is becoming increasingly important as a result of this.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Marketing Insider Group

FEBRUARY 22, 2023

Few companies have too much product content. Content that hits across the customer life cycle creates more influence over buyer decisions. But the main reason why most companies use content marketing is because it works. If you look at why B2B marketers use content, you’ll find it does cover the full customer life cycle.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

ClickDimensions

FEBRUARY 13, 2024

In 2024, ClickDimensions will emerge as a true powerhouse, pushing boundaries and setting new standards in the field of marketing technology; our work will make this company a dynamic and cutting-edge environment to be a part of, and I cannot wait to share our plans and successes for this year. Where do you draw inspiration from?

SMB 98

SMB Advertising Agencies Ideal Customer Profiles Creativity 98

Webbiquity

FEBRUARY 8, 2022

” The Product. We’re in business to improve people’s work lives,” says Stephen. “We We operationalize culture so that we can transform the work environments so that they’re conducive to people bringing their best selves to work each day.”. Tom: What inspired you to work on this particular problem?

Work Management 271

Work Management Marketing Management Startups CAN-SPAM 271

illumin

APRIL 11, 2024

As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. And just like that, you’re ready to bring your creator content to life across the open web and streaming platforms. This authenticity didn’t go unnoticed. And here’s a success story!

Barriers 127

Barriers Branding Brand Identity Content 127

Martech

FEBRUARY 27, 2024

Just as taking off the physical mask allows us to breathe freely, taking off the emotional mask allows us to experience life authentically. This “emotional intelligence” isn’t just a career perk — it’s the key to a fulfilling life and impactful marketing. But remember, fulfillment craves purpose. In your inbox.

Marketing & Strategy 110

Marketing & Strategy Marketing Strategy Fulfillment Planning 110

Martech

DECEMBER 7, 2023

This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life. From cutting-edge gadgets that redefine work efficiency to bespoke items that add a personal touch, each suggestion is handpicked to surprise and delight the marketers in your life.

Marketing AI 120

Marketing AI Work Management Marketing Management Personalization 120

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. We’ll discuss why it works and how brands can leverage it to its full potential. For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture.

Campaigns 91

Campaigns Work Management Content Transparency 91

Biznology

MAY 26, 2021

Everyone has been buying more stuff online and viewing product demos to see how things work. If your product is useful, people want to see it in use. If yours is a technical product or service, make it look more like an engineer’s white board diagram than a marketing video. The “Day in the Life” video. “A

Video Marketing 197

Video Marketing Storytelling Planning Social Media 197

Martech

FEBRUARY 12, 2024

The allure of performance marketing Performance marketing is often the unsung hero in the early stages of a brand’s life. The ability to drive traffic and capture data enables brands to analyze what aspects of their strategy work and, more importantly, which do not. Pinpoint your most valuable and easily captured customers.

Marketing Attribution 115

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 115

Oktopost

APRIL 4, 2024

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance.

Marketing AI 69

Marketing AI Work Management Product Marketing Management 69

Televerde

MARCH 28, 2024

The evolution of work-life balance since COVID-19 has shifted from traditional norms—like commuting with podcasts, fitting in exercise between meetings, and unplugging after work. Many professionals today embrace work-life integration, adapting to flexible hours and remote work environments. A healthy heart.

Privacy 52

Privacy Paper Rules Spending 52

Martech

FEBRUARY 28, 2024

So here’s my strategy in high school to figure out what I was going to do with my life: I was reading the Fortune 500 and I saw that most of the CEOs in the top 200 companies had their JDs. And the two years after starting the business were the hardest years of my life. A: I like trying to figure out why things don’t work.

Marketing AI 107

Marketing AI Terms and Conditions Psychographics Ideal Customer Profiles 107

Contently

FEBRUARY 17, 2023

These new technologies are simplifying our lives at home and work in awe-inspiring ways. It’s basically a scavenger hunt IRL (in real life) that uses your smartphone’s camera and geolocation to hunt down different Pokemon hiding around your town. The Case for Augmented Reality AR has a life outside of entertainment.

Marketing AI 140

Marketing AI Paid Search Agency Buzz Marketing & Strategy 140

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category! We appreciate you.

Work Management 116

Work Management Marketing Management Software Product 116

Outgrow

APRIL 24, 2024

Leveraging digital capabilities to simultaneously improve productivity, sustainability, and workforce engagement. Saksham Sharda: Most embarrassing moment of your life. Saksham Sharda: The city in which the best kiss of your life happened. Saksham Sharda: The most valuable skill you’ve learned in life? Being edgy.

Planning 52

Planning Outgrow Work Management Paid Search Agency 52

illumin

OCTOBER 27, 2023

In the world of advertising, workplace culture has a direct impact on the quality of work and the success of campaigns. Poor company culture is felt, not only by employees, but by clients and sometimes target audiences, who notice the lower quality work often produced in toxic environments. First and foremost, because people matter.

Paid Search Agency 98

Paid Search Agency Companies Peer-to-peer Organic Leads 98

Square 2 Marketing

FEBRUARY 9, 2024

Conversion takes more than demonstrated product quality or expertise, or even quantifiable results. Your prospects want to work with a partner that will educate them, help them choose the right services and provide dependable support after the sale.

Case Study 82

Case Study Case Studies Studies Peer-to-peer 82

Heinz Marketing

MARCH 27, 2021

How Being More Productive Starts With Doing Nothing. It’s gotten harder to create mental breaks as work and home have blurred. We look, we develop and we execute, this all works until it doesn’t. Why People Don’t Always Speak Up At Work. At least for most, the world continued to turn, and life began to move on.

Work Management 133

Work Management Product Tips Marketing Management 133

Salesforce Marketing Cloud

DECEMBER 6, 2023

This is not just one of my Salesforce Admin tips‌ — ‌it’s a great work-life tip, too. If there’s a new topic or feature I want to learn more about, I head to Trailhead, Salesforce’s free online learning platform to complete a project or work on a module. Let’s take, for example, a new production of a Broadway show.

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. The goal of the subreddit is exactly what it sounds like: to stop the endless switching cycle and find a product I can have for life.

Research 145

Research Loyalty Case Studies Communities 145

Litmus

APRIL 17, 2024

With just a few clicks, you can transform promotional offers and product reveals into engaging brand experiences that drive subscribers to take action that are perfect for both B2B and B2C audiences. Gamify your emails with Scratch-Offs You asked and we listened. Scratch-Offs are one of the most-requested features, so here they are!

Click Rate 91

Click Rate Display Email Campaigns Validation 91

Contently

FEBRUARY 8, 2022

I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. Oh, we should talk about all of these totally awesome product features!” You know, the person who buys the products and keeps the company in business? I can hear it now. “Oh,

Storytelling 205

Storytelling Branding Brand Identity Word of Mouth 205

ClearVoice

DECEMBER 18, 2023

Your buyer personas will give you insight into who exactly is purchasing your product and how to make your message resonate with more of them. From there, create detailed persona profiles, including how your product or service can help them. What challenges/problems in the person’s life is your product hopefully solving?

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97

Salesforce Marketing Cloud

MARCH 7, 2023

Just like this portfolio of tools, the character Flo is agile, hard-working, and ready to help take your team to new heights. “We We took a tech product and gave it a real-life persona,” said Yvette Henderson, senior project manager for Salesforce Platform. Flo, likewise, loves to be productive.

Communities 98

Communities Copywriting Forecasting Automation 98

Martech

SEPTEMBER 26, 2023

People breathe life into the stack. The other way people breathe life into the stack, of course, is by making it work right,” he continued. In her interview, Smith said, “We’ve been talking about real-life challenges marketers are actually facing.” Every team needs to find its own way and its own balance,” he said.

API 120

API Conference Budget Programs Paid Search Agency 120

Heinz Marketing

APRIL 29, 2022

I’m not a productivity expert. But productivity is something I’ve been thinking about a lot lately. As a full-time working mom of two young boys, I feel like my hair is on fire all day long. From the moment I wake up to the moment I go to sleep, I feel like I am rushing through life to get everything done. Are you Tired?

Product 122

Product Tips Marketing Analytics Tools Barriers 122

Martech

FEBRUARY 19, 2024

That’s where marketing work management solutions step in. What are marketing work management solutions? Work management solutions cover the management of individual and team workflows and workloads, whether for a project or organizational operations. Dig deeper: What is marketing work management?

Work Management 122

Work Management Marketing Management Resource Management Allocation 122

Anyword

MARCH 25, 2024

WardsAuto needed to scale content production without compromising the quality or security integral to their brand. The marketing team, burdened with a high volume of tasks, was also working to ensure brand consistency and security across various platforms. ” However, using data to craft high-performing content was daunting.

Efficiency 98

Efficiency Content Click Rate Creativity 98

Oktopost

MARCH 6, 2024

Nuri Cankaya, Intel’s Vice President of AI Product Marketing discusses the rapid pace of artificial intelligence (AI) development, the ethical dilemmas that go along with it, and the importance of secure AI. Nuri’s works delve into topics such as AI, Web 3.0,

Marketing AI 94

Marketing AI Lead Ranking Ethics Leads 94

Brandpoint

FEBRUARY 21, 2022

We know — working from home isn’t always easy. It can be lonely, monotonous, stressful, overwhelming and hard to keep your home life and work life separate. Sara says, “Working from home with pets is always an adventure. My favorite part of our work-from-home days is being able to spend more time together.

Paid Search Agency 127

Paid Search Agency Lead Ranking Spending Creativity 127

Martech

MARCH 12, 2024

And this spot shows how Background Remover is used for video production. In this current campaign, we’re starting to look more at, wall-to-wall, how anyone from HR to sales can use Canva to design and to work,” said van der Werff. The company offers three main pricing plans — Canva Free, Canva Pro and Canva for Teams. “In

Marketing AI 117

Marketing AI Tools Enterprise Management B2B 117

Heinz Marketing

JULY 31, 2023

Leverage Technology for Remote Work In the digital age, working remotely is more accessible than ever. Use technology to your advantage and set up a remote work environment that allows you to spend quality time with family while attending to business matters.

Work Management 94

Work Management Allocation Tips B2B 94

SmartBug Media

JULY 13, 2022

If you’re anything like me, you want to fully enjoy all of the flexibility and freedom that comes with working remotely. The pandemic certainly changed how, when, and where many people work and has opened up a whole new world of work schedule possibilities. Also, life stuff happens. Determine what matters most.

Work Management 98

Work Management Practices Best Practices Paid Search Agency 98