Marketing Insider Group

JUNE 19, 2023

You’re probably not operating your business inside a protective bubble. However, your competitors aren’t going to openly spill their secrets for success. However, your competitors aren’t going to openly spill their secrets for success. How can you gather intel to help you improve your content marketing strategy?

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Webbiquity

APRIL 23, 2024

This post delves into ways to make sure your email campaigns bring the best results. Here are eight strategies to optimize your email marketing efforts and maximize your ROI. All of the money you spend on your email marketing campaign is included in the “I” part of return on investment (ROI).

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. The foundation of your success begins with defining your product and the problem you’re solving for people. Keep Your Website Updated.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Marketing Insider Group

JULY 6, 2021

But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?). You Don’t Own Your Content. Quick Takeaways.

Social Media 362

Social Media Media Business Custom Publishing 362

Marketing Insider Group

MAY 1, 2023

Despite the uncertainty many of us feel about the future of our profession, staying grounded in content foundations should provide confidence going forward. But facts alone do not persuade companies to pay big money for software, consulting services, or other high-value items. Companies are made of people with emotions and desires.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Many tech companies have been publishing high-quality content for a long time and have earned a reputation for being knowledgeable and trustworthy.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. If you don’t have a solid, company-wide content strategy, you’re probably not hitting your top goals as effectively as you could. The first step is understanding your audience.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Evergreen Content Evergreen content should be the cornerstone of your overall content development strategy. As an example, this Skype vs.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Marketing Insider Group

APRIL 21, 2021

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. What are people most commonly searching for surrounding your products or services? Choose a Theme.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Webbiquity

NOVEMBER 9, 2021

Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional. This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product.

Ideal Customer Profiles 351

Ideal Customer Profiles Brand Identity Branding Differentiation 351

Webbiquity

MARCH 7, 2023

Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. For clients, these long-term relationships mean clarity (the consultant has time to really get to know your business, objectives, and work style), reliability, and continuity. It’s more important even than capabilities.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Marketing Insider Group

OCTOBER 11, 2023

It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial. What is the Hub and Spoke Content Model? You’re not alone.

Lead Ranking 266

Lead Ranking Content Lead Scoring Keywords 266

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

APRIL 20, 2024

Congratulations to all our Retail influencers who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Join us today ! 4 Dr. Contact George Minakakis Score: 35.33

B2B Thought Leadership 121

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 121

Marketing Insider Group

SEPTEMBER 29, 2020

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. These blogs really know their audience and use targeted content and design. The fitness niche is highly competitive in the blogging world.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Webbiquity

MAY 17, 2022

So, what does the future of remote work mean for B2B companies? They should invest in creative tools and networking strategies for their customer service teams. These efforts go a long way toward making your staff appear competent and trustworthy. It’s critical to digitize your training to maximize employee engagement.

Organization 303

Organization B2B B2B Sales Training 303

Marketing Insider Group

FEBRUARY 10, 2021

Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. If your value proposition is doing its job correctly, it should tell website visitors almost immediately – in just a few words – why your business is the best option for them.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Launch Marketing

MARCH 13, 2024

Without clear and consistent messaging, it can be a challenge to engage ideal buyers and highlight why your solution is the best one for them. A messaging framework is a tool that helps embody and communicate your strategy and story across all different lines of business. That’s where a strategic messaging framework comes in.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. You don’t need to take any action on your existing setup. When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business.

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

Thinkers360

MARCH 1, 2024

Congratulations to all our Education influencers who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Join us today ! 3 SJ White Contact SJ White Score: 54.05

Education 127

Education B2B Thought Leadership Thought Leadership Lead Scoring 127

Thinkers360

MARCH 8, 2024

Congratulations to all our Business Continuity influencers who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Join us today ! Brian Reid Score: 68.81

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 124

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. More than 92% of Fortune 500 companies are using ChatGPT. Pretending your teams are not using AI is not an option. These are powerful tools that can help your organization. Adapt for your use as needed.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

SocialPilot

FEBRUARY 9, 2024

There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Stelzner He is the founder of the Social Media Examiner blog. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Thinkers360

APRIL 7, 2024

Congratulations to all our Diversity and Inclusion influencers who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Join us today ! Jones EyeMail Inc.

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Contently

FEBRUARY 8, 2022

I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. Oh, we should talk about all of these totally awesome product features!” ” “Or, maybe we just write a blog post and increase our ad spend to get more traffic to the post!

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Thinkers360

MARCH 22, 2024

Congratulations to all our Legal & IP influencers who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Join us today ! 4 Patrick J.

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

Optinmonster

APRIL 12, 2024

At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. A case study is like an in-depth story about a particular customer’s experience with your company. It starts by introducing who the customer is and what kind of problems they face.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Launch Marketing

OCTOBER 18, 2023

Congratulations, you have launched your new website. Boosting traffic and generating leads should always be top of mind. There are several crucial steps to take to ensure your website boosts traffic and lead generation. Test Your Website Testing should happen before the website goes live.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Martech

JANUARY 25, 2024

Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023. Let them become your north star for the year. I didn’t invent this exercise.

Marketing AI 129

Marketing AI Email Marketing Planning Work Management 129

Thinkers360

MARCH 16, 2024

Congratulations to all our Security influencers who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Join us today ! 7 Yaroth Chhay ACLEDA Bank Plc.

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Influencer marketing is the bridge to building trust, expanding your reach, and driving conversions like never before. Here are some of the stats you should note in influencer marketing advertising: 4.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Navigate the Channel

NOVEMBER 6, 2023

As a critical marketing strategy that creates measurable results over time, downplaying the importance of your business’s brand is a big mistake. Another great way to define your brand and establish authority is to publish free informational content designed to educate and assist your customers without directly selling to them.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Martech

DECEMBER 28, 2023

A common refrain from thought leaders is that marketers need to get up to speed on AI as quickly as possible and that it’s not going to be a differentiator for your marketing department, but instead, table stakes. Please take this short survey so we can have your input on the state of martech salaries and careers.

Marketing AI 96

Marketing AI Allocation CMO RFP 96