Scoop.it

MARCH 7, 2024

But if your audience can’t use or access this content, you risk undermining all your good work. For example, could a user with a disability access and make the most of your content in the same way as a user without a disability? What Is Accessible Content? Is the Content Perceivable to Everyone?

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

Webbiquity

JULY 13, 2021

60% have Internet access. Internet users aged 16 to 64, globally, spend an average of nearly seven hours per day online ( three hours 40 minutes of mobile access, three hours 16 minutes desktop). of all web page access is through Google Chrome. Finally, not a shock, Google is the world’s most popular website.

Internet Marketing 314

Internet Marketing Mobile Marketing Social Media Google 314

Webbiquity

NOVEMBER 23, 2021

As an experienced digital marketing professional, you know search engine optimization (SEO) should be an integral part of your website development process, rather than an afterthought. In the early days of the web, SEO was relatively simple. You filled a page with keywords, and your website would rank number one.

Design 273

Design SEO Keywords Marketing Analytics Tools 273

Martech

NOVEMBER 16, 2023

It’s making web accessibility for people with disabilities the focus of its marketing and a larger part of its technology. Then in the opening general session, co-founder and CTO Dries Buytaert and CMO Jennifer Griffin Smith focused much more on accessibility than AI. It definitely means that the website is better,” said Smith.

Differentiation 109

Differentiation Brand Identity Branding CMO 109

Marketing Insider Group

MARCH 2, 2023

But, you can’t build a website without making some concrete design decisions. Don’t fall into their trap when they say you just have to go with ultra-minimalism while branding your website. If your website isn’t tailored to each of your viewers specifically, they’re already disappointed. The question now is how.

Design 223

Design Trends Paid Search Agency Lead Scoring 223

Marketing Insider Group

JANUARY 2, 2024

SEO efforts in the B2B space extend beyond mere website traffic. Optimize for Mobile and User Experience Ensure seamless accessibility across devices and an intuitive user interface. One extremely important thing you can do is improve your website’s loading speed as it directly impacts user experience and search rankings.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Webbiquity

APRIL 14, 2022

There’s a lot of mystery and misconceptions surrounding the Dark Web. It also explains how you can access the Dark Web and what types of activities take place there. What is the Dark Web? The Dark Web is a part of the internet that cannot be accessed using traditional search engines such as Google, Yahoo!,

Spyware 136

Spyware Paid Search Agency Internet Marketing Advertising Agencies 136

Marketing Insider Group

JULY 10, 2023

CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Website Analytics Your marketing should be sending people to your website, where they’ll hopefully engage and eventually contact you for a purchase. What About Decision Intelligence Software?

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

Marketing Insider Group

OCTOBER 16, 2023

This feature scans a website to identify technical SEO issues and provides recommendations for improvements. Users can analyze their competitors’ websites to see which keywords they’re ranking for, where they’re getting backlinks from, and their overall online strategy. Site audit. Competitor analysis. SERP analyzer.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Marketing Insider Group

JANUARY 18, 2021

So it needs to be accessible to everyone, including those that are differently-abled. The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. Who Needs ADA Compliant Websites?

Marketing Websites 262

Marketing Websites Guidelines Paid Search Agency Internet Marketing 262

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. With remote work now the norm and AI influencing so many aspects of our professional lives, B2B leaders now expect more from their websites. This trend has stuck. This is no longer the case.

Design 94

Design Trends Marketing Websites B2B 94

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Go Beyond SEO

JUNE 2, 2021

You may have the best SEO practices and drive tons of traffic to your website through advertising to accomplish this. But have you ever considered how your customers view your website? Is it accessible to all people, with or without accommodation? What is ADA compliance and does your website fit the requirements?

Marketing Websites 158

Marketing Websites Tips Guidelines Barriers 158

Martech

JANUARY 8, 2024

And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own moral dilemma about how much we should be tracking people. The reason for this is one word: privacy. But there is opportunity amidst the chaos. billion category.

Analytics 127

Analytics Privacy Privacy Policies Privacy Protection 127

Martech

FEBRUARY 9, 2024

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after.

Communities 114

Communities Top of Funnel Word of Mouth Enterprise Management 114

ATAK Interactive

FEBRUARY 9, 2022

The Web Content Accessibility Guidelines (WCAG) 2.1 To give you a starting point, we’ve prepared a beginner’s guide (A and AA level) to get you on the right path in making your website more accessible to those with disabilities. The three levels of WCAG guidelines are: A (lowest level), AA, and AAA.

Guidelines 147

Guidelines Marketing Websites Content Optimization 147

Top Rank Marketing

OCTOBER 30, 2023

Here’s a glossary of the top SEO terms tailored specifically for B2B marketers: Bounce Rate: The percentage of visitors who navigate away from your website after viewing only one page. On-Page Optimization: Refers to optimizing individual web pages to improve their search engine rankings.

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

The Lead Agency

MARCH 17, 2024

Website lead generation forms are one of the most critical touchpoints in the B2B landscape. Here’s how to optimise your on-page web forms to generate the highest-quality B2B leads. Keep It Simple: B2B Lead Generation Form Design and Fields Website forms should complement your web pages.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Martech

NOVEMBER 14, 2023

The Boston-based company is purchasing the website accessibility and optimization platform Monsido from CivicPlus, a provider of government technology solutions. As we’ve reported , making websites more accessible for people with disabilities greatly improves site performance for everyone. Why we care.

Digital Experience Platform 87

Digital Experience Platform Guidelines Privacy Acquisitions 87

Martech

DECEMBER 5, 2023

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. Why we care.

Studies 104

Studies Paid Search Agency Ads Correlation 104

Stevens & Tate

FEBRUARY 7, 2023

In today’s age, keeping your website up to date is incredibly important if you want to remain competitive and maintain visibility. Having a modern, compelling website can open doors for your company and transform your user’s experience in a positive way. The less distractions on your site, the better you’ll be at converting leads.

Design 111

Design Marketing Websites Mobile Advertising Banners 111

Martech

JUNE 28, 2022

Because consumers are online now more than in previous years, your clients’ websites must be accessible to everyone. It’s not merely a matter of being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG).

Webinar Metrics 108

Webinar Metrics Guidelines Paid Search Agency Advertising Agencies 108

Navigate the Channel

SEPTEMBER 5, 2023

Recent developments have sparked discussions within companies and web development firms about potential changes in website design practices to align with ADA regulations. Navigating the ADA and Website Design For years, the intersection of the ADA and website design has been a subject of speculation and anticipation.

Marketing Websites 65

Marketing Websites Guidelines FAQ Tagging 65

Top Rank Marketing

NOVEMBER 1, 2023

LinkedIn has rolled out an array of new collaborative article features, including new content layouts that better highlight key contributors and include a more robust user interface, along with easier-to-access in-feed emoji and other reactions. Start small. That’s the value of the progress over perfection approach,” Evans observed. “If

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Walker Sands

JUNE 20, 2023

The best place to start is your web content marketing strategy. As the front door to your business, your website has the power to create a strong first impression — or make Gen Zers feel misunderstood. And how can you tailor your web content to meet their needs and preferences? So, who are your Gen Z customers?

B2B Marketing 98

B2B Marketing Marketing & Strategy Marketing Strategy Generation 98

Huptech Web

MARCH 1, 2024

It’s important because it affects how happy you are with a website. If a web page loads fast, you’ll likely enjoy using it and stay longer. Understanding these factors is important in optimizing the performance of web pages for a smooth experience for online visitors. Most websites make around 90 of these requests!

Lead Scoring 52

Lead Scoring Lead Ranking Tips Best Practices 52

Brandpoint

DECEMBER 17, 2020

As a business owner, you may not have given much thought to whether your website is accessible to people with disabilities. “The Department of Justice (DOJ) published the Americans with Disabilities Act (ADA) Standards for Accessible Design in September 2010. And so far, U.S. What is ADA-Compliance? Why worry about WCAG?

Marketing Websites 150

Marketing Websites Guidelines Internet Marketing Ethics 150

BOP Design

JULY 21, 2023

It’s about how the written content in a B2B website design is structured and how it impacts the user experience on the website. In this post, we’ll take a closer look at why typography matters, steps to take to get improve your website’s typography, as well as trends and considerations for any B2B web design project.

Marketing Websites 91

Marketing Websites Trends B2B Design 91

TrustRadius Marketing

MARCH 28, 2022

Web Accessibility has become an important agent for equality on the internet. Website accessibility is simply part of doing good business by your consumers. If you’re completely new to this and have a small budget and a small team making your web platform accessible will look daunting. Currently, WCAG 2.0

Budget Programs 98

Budget Programs Enterprise Management Work Management Validation 98

Brightedge

JANUARY 25, 2024

SearchIQ analyzes various attributes, such as on-page content, technical SEO factors, backlinks, and contextual features like Schema for the top-ranking websites for each keyword. This analysis helps us understand the evolution of these attributes as SEO professionals enhance their websites and as search engines refine their ranking methods.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

Go Beyond SEO

MARCH 9, 2023

I can’t be the only one who remembers waiting for a website to load for 5+ minutes, and when it finally did, the only way you could interact with the site is by scrolling and ingesting all of its content. The web has come a long way. As the tech world inches closer to Web 3.0, What To Expect from Web 3.0

Digital Marketing Funnels 139

Digital Marketing Funnels Marketing & Strategy Top of Funnel Paid Search Agency 139

BOP Design

SEPTEMBER 27, 2023

Many B2B firms view search engine optimization (SEO) and website design are two separate, but equally important, entities. Website Design and Development Tips for SEO First, let’s look at what your B2B website design and development team can do to set the stage for easy search engine crawlability and indexing.

Design 62

Design SEO Tips B2B 62

ATAK Interactive

MARCH 9, 2023

Web development services are an essential part of creating and managing websites. Outsourcing web development services can provide businesses with cost savings, greater flexibility, and access to a wider pool of talent, enabling them to focus on their core competencies.

Service 78

Service Companies Cost Marketing Websites 78

RebelMouse

JANUARY 10, 2024

A sticky position, or sticky element, is something that remains in a fixed position as you scroll through a web page. Sticky elements are design techniques that enhance the user experience on websites and in apps by offering users an easy way to access crucial information and perform essential actions. That's a sticky element!

Positioning 94

Positioning Design Examples Practices 94

Martech

OCTOBER 20, 2022

As a long-time web marketer (since 1998 — that’s like 160 internet years!), Dig deeper: Now is the time to relaunch your website. They are coding the damn thing, so for the love of HTML (and all other web programming languages), do it right! that we use to determine the scope of any new web development project.

CMS Development 102

CMS Development Marketing Websites Paid Search Agency Work Management 102

Marketri

APRIL 4, 2024

We have a website that looks fine, but we don’t get any leads from it.” Before his or her arrival, the company had a marketing agency that refreshed the website and updated the logo. The conversation goes something like this: “I have a junior marketer who’s a few years out of school.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Contently

APRIL 4, 2023

web forms, additional pages viewed, on-page engagements, shares of your content, etc.) Then you can apply what you’ve learned to other web pages, email campaigns, ebooks, and more. Addressing accessibility issues for sight or hearing-impaired visitors. Google recently moved all websites to mobile-first indexing.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155