IAB Tech Lab prepares digital media industry for ‘watershed moment’
Martech
JUNE 10, 2022
In his keynote, Katsur pressed hard for open technical standards, especially around the sensitive issues of privacy and identity. Clean room standards from the IAB Tech Lab are also slated for the fall. Ads.txt was originally launched in 2017 and aims at verifying and validating ad destinations in programmatic bidding.
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