Remove press-room
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IAB Tech Lab prepares digital media industry for ‘watershed moment’

Martech

In his keynote, Katsur pressed hard for open technical standards, especially around the sensitive issues of privacy and identity. Clean room standards from the IAB Tech Lab are also slated for the fall. Ads.txt was originally launched in 2017 and aims at verifying and validating ad destinations in programmatic bidding.

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Four Things Smart Marketers Do With Press Coverage

Adobe Experience Cloud Blog

If you think the press coverage is a one-and-done type of deal, think again! There are lots of things that you can do with a press hit to make it go the extra mile for your brand. Even though press coverage isn’t an endorsement, sharing articles where your company is reported on externally adds legitimacy to your narrative.

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B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

markempa

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

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27 Content Distribution Ideas to Promote Primary Research

Hinge Marketing

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. But unlike Twitter, you have 1,300 characters to work with, giving you much more breathing room to write about each research statistic you choose to profile.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Van Allen warns, “Something that seems as innocuous as a photo of a staff room can be a violation. It could be a HIPAA violation.

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Building Your Revenue Systems Landscape for Operational Efficiency

SmartBug Media

You might also have other things you want to incorporate but wouldn’t otherwise have time for—and buffer time leaves breathing room for those little extras, such as new functionalities. Organizations often focus on the here and now when they onboard technology, either because of budget or simply because of current pressing needs.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

All deals have footer text to create urgency in buyers: Limited time Valid thru 2/2 While supplies last This is to let the buyers know they’ll get the most value for their money if they buy sooner. The most expensive seats have better reclining, extra leg room, and the best view of the screen. Let’s see how it works.