Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. The answer is a resounding “yes.” The good news?

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. The latest ChatGPT stats show what took the world by storm with the use of this technology. Or you use some fragments from all the outputs to create your own piece of content. There is only one you.

Marketing AI 310

Marketing AI Curation Content SERP 310

Webbiquity

NOVEMBER 9, 2021

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. But it also needs to be used in the right way, and in the right places. But it also needs to be used in the right way, and in the right places.

Ideal Customer Profiles 351

Ideal Customer Profiles Branding Brand Identity Differentiation 351

Martech

JANUARY 26, 2024

As CEO of The Marketing AI Institute, Paul Roetzer is about as plugged into businesses’ use of artificial intelligence as you can get. Q: We know where we’re at in the AI hype cycle, but where are we in terms of its use and development in marketing? That comes from finding trusted sources to use. A: Literacy. A: Absolutely.

Marketing AI 105

Marketing AI Enterprise Management Marketing Automation Services Work Management 105

ClearVoice

SEPTEMBER 22, 2023

You get to pull on your readers’ heartstrings with your storytelling while using data to add clarity and trustworthiness to your stories. Easily leverage your collected data to develop relatable stories around real-life cases, rising industry trends, and legal precedents. Address their needs by creating legal-focused podcasts.

Rules 91

Rules Storytelling Content Distribution 91

B2B Digital Marketer

APRIL 25, 2024

Key considerations include compatibility with existing tech stacks, ease of use for both sales teams and clients, and the ability to customize features to meet specific business needs. Identify key players, gather case studies, and analyze how competitors are utilizing digital sales rooms.

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

Martech

MARCH 5, 2024

In this case, by providing this flier, the customer could scan the QR code to schedule a call so that there would be less wait time and frustration for both the customer and the representative. In my case, this instantly threw red flags. However, in my particular case, it only caused confusion.

Intent 111

Intent Phishing Barriers Vendors 111

Tiecas

MARCH 11, 2024

I feel it is so important that I recently published a post titled, How to Use Manufacturing Branding & Industrial Lead Generation as a Power Couple. As Jeffrey Zeldman (American entrepreneur, web designer, author, podcaster and speaker on web design) astutely put it, “Content precedes design.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

ConvertKit

JULY 30, 2021

Your podcast name is your first impression. What’s the right podcast name? Your podcast name should reflect the ideal listener, the value your listeners get, and the perspective they’ll hear. Choosing the perfect podcast name format. Why is choosing the perfect podcast name so important? The good news?

Best Practices 114

Best Practices Deliverability Template Newsletter 114

Martech

FEBRUARY 14, 2023

It is certain that AI’s impact on marketing effectiveness and work will be profound, and the beneficial use cases are only now being unearthed. The practical and ethical challenges surrounding its use are certain to be profound as well. He’s a regular speaker at marketing events around the world.

Advertising Agencies 113

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 113

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. To ensure that content is relevant and useful, B2B marketers need to have a deep understanding of who their customers are. Build personas based on key roles using demographics and industry-specific attributes.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Outgrow

APRIL 24, 2024

We recently interviewed Enno De Boer for our monthly podcast – ‘ Marketer of the Month ’! No inherent conflict between profit motives and environmental/social responsibility, with the smart use of digital capabilities. No problem, just watch the Podcast! Think about how you scale the use cases across the network.

Planning 52

Planning Outgrow Work Management Paid Search Agency 52

Content Standard

SEPTEMBER 21, 2023

A Content Disrupted podcast with guest Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the American Medical Association. Listen, follow, and subscribe on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Storytelling 81

Storytelling Digital Marketing Funnels Branding Brand Identity 81

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. She uses humor and personal stories to get her points across. Check them out to add some new resources to your list!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Heinz Marketing

SEPTEMBER 14, 2023

For now, let’s talk about the most important and frequent need: gaining and maintaining buy-in using story. There is a podcast wherein Andy Raskin lays out a structure for business stories that I have found successful. Check out the podcast I linked above, as they give great examples of how companies have done this.

Storytelling 116

Storytelling Buy Lead Ranking Work Management 116

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. SEOmator says 48% of B2B marketers use eBooks in their content marketing efforts.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Martech

JANUARY 4, 2024

Factor fixation Recently, my boss, Ken Goldshvartz, was on The Frictionless Experience podcast to discuss putting website speed into a broader context. Those questions are only truly answered on a case-by-case basis. How many of us paid a bill using a funding source (credit card or checking account) that we didn’t intend?

Optimization 135

Optimization Analysis Comparison Opt-in 135

FunnelEnvy

DECEMBER 26, 2023

You can use this chart from Databox to give you an overview of ideas on where to put your efforts. For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage. It depends on your business, of course. Organic search is most likely job 1.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Stevens & Tate

SEPTEMBER 13, 2023

The right influencers will also push your product or services to a broader audience, thanks to the varied platforms they’ll use to promote your brand. Therefore, it makes economic sense to partner with podcast hosts to promote your brand among their loyal following.

Planning 84

Planning Advertising Agencies Paid Search Agency Marketing & Strategy 84

B2B Digital Marketer

FEBRUARY 1, 2024

Unveiling Strategies to Amplify Sales Through Effective Customer Testimonials Explore the untapped potential of leveraging customer success Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Thinkers360

FEBRUARY 23, 2024

At a Glance CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting. In this edition, we speak with CB Bowman Ottomanelli , Author, Award Winner, Podcaster, and CEO, at Courage Consulting. Your Personal Board of Directors: Leadership Advice from the World’s Greatest Coaches.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

Scoop.it

APRIL 18, 2023

Curating blogs requires you to use relevant information such as findings, facts, or statistics from credible sources. As a result, you generate value for your audience by giving them access to useful insights. Visme Podcasts Podcasting has the potential to perform even better than visual content.

Curation 80

Curation Branding Brand Identity Content 80

Salesforce Marketing Cloud

MARCH 28, 2023

For example, the company has saved millions by using AI to more accurately forecast and manage inventory demand. The backstory you might need Enterprise AI use has already doubled since 2017, but few companies are seeing significant return on their upfront costs , and a majority have failed to scale AI beyond the pilot stage.

Marketing AI 96

Marketing AI Paid Search Agency Enterprise Management Companies 96

seo.co

NOVEMBER 28, 2022

Using each content medium to its maximum potential is the best way to be successful with your inbound online marketing campaign , but if you stay consistent with only a handful of content types, you run the risk of a stagnant or uninteresting campaign. Some podcasts focus on industry developments. Online Interviews.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Martech

FEBRUARY 21, 2023

Its successes are all around us, we just haven’t been aware of them. Do you use Grammerly? Let’s use podcasting as an example. For email, you’re figuring out who to send to, when to send, what subject line to use, what copy to use. But AI is a lot more than those two. Q: OK, that’s one.

Marketing AI 113

Marketing AI Training Marketing & Strategy User-Generated Content 113

Scoop.it

MARCH 7, 2023

Fortunately for many of us, there are a host of different video tools you can use to ensure quality content for your audience and to keep your marketing efforts as competitive as possible. It is a useful tool to create explainer videos, onboarding sessions, as well as brief and effective ads.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

Inbox Insight

OCTOBER 19, 2023

Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more. Use marketing automation workflows : These workflows help you create systems and processes to expand your reach and monitor the effectiveness of your lead generation marketing campaigns.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

SmartBrief - Marketing

AUGUST 23, 2023

In a world where visual media is killing the radio, podcasts have emerged to save it. Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Craft a genuine conversation When you’re a guest on a radio show or podcast, the host inadvertently becomes your audience.

PR 52

PR Public Relations Broadcasting Case Study 52

Content4Demand

JULY 31, 2020

When COVID first struck, podcasts took a hit. With so few people commuting to and from work, podcast shows lost their most captive audience. In March, podcast monitoring company Podtrac found that total downloads and unique listeners dropped during the month—10% and 20%, respectively. Use these to guide your seasonal structure.

Webinar Metrics 109

Webinar Metrics Top of Funnel Marketing & Strategy Digital Marketing Funnels 109

Martech

FEBRUARY 23, 2024

Use case tagging. Identifying content by the use case it addresses allows for alignment with the audience’s specific challenges or goals, making content more actionable and relevant. Content type tagging.

Digital Asset Management 115

Digital Asset Management Personalization Enterprise Management Tagging 115

Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Podcast advertisements are powerful.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

Trade Press Services

MARCH 4, 2024

Long-lasting, Evergreen Content Evergreen content is marketing content that remains relevant, useful, and search-optimized for a long period of time. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Hubspot

MARCH 1, 2021

Success stories / case studies (73%). Even podcasts and audio content, at the bottom of the list, were rated by 40% of decision makers as being "extremely" or "very important" when deciding to make initial contact with a service provider. to have access to these charts for use in your own presentations. Pull People to You.

Marketing Websites 101

Marketing Websites Marketing Budget Case Study Case Studies 101

Oktopost

SEPTEMBER 17, 2020

On this podcast episode of Stuff You Should Know About Our Changed New World, Urs Blickenstorfer , Owner and CEO of iundf Marketing Technology AG, joins Colin Day , Managing Director EMEA at Oktopost to answer this question and more. Experiment often with how to use data, build use cases, results come quickly.

Planning 117

Planning Work Management Budget Programs Digital Transformation 117

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program.

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Digilant

MARCH 25, 2021

Whether it’s Spotify, Youtube Music, Apple Music, Soundcloud, Amazon Music, or Pandora – everyone has found their favorite music and podcast streaming service. million people in the US paid for a music streaming service. million people in the US paid for a music streaming service. Podcast Listeners.

Advertisements 105

Advertisements Advertising Trends Paid Search Agency 105