Remove use-cases grow-creator-community
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Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

The creator economy has really changed everything. But now, there’s something new on the scene: B2B creators. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Who Are B2B Creators? B2B creators are experts in their fields.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to.

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Post Performance Report: Brands already inspiring us in 2024

Sprout Social

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9

Branding 111
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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

DEI as a business best practice 3 best practices for celebrating Black History Month Create and nurture partnerships with Black creators Brands that celebrate year round Black history is more than a moment What is the purpose of Black History Month? What is the purpose of Black History Month? American historian and scholar Carter G.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. Now you’ve got “social media 2.0,” which tends to be more community-oriented. I love LinkedIn.

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How to find & vet content creators for your next campaign

Sprout Social

As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. However, there is only so much content a team can create, no matter how nimble or well-staffed, which leads brands to outsource some of their content needs to creators.

Campaigns 105
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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently

For today’s content creators and content marketing teams, unique original content is always the best route to take. But not all cases of posting unoriginal content qualify as plagiarism. The same prompt had circulated online for years, to the point that its original creator can’t be traced. Be inspired.

Ethics 121