Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work.

Opt-in 93

Opt-in Opt-out CAN-SPAM Deliverability 93

Martech

DECEMBER 22, 2023

Year’s end is the perfect time to look back over all the lessons learned in the last 12 months. First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions.

Deliverability 99

Deliverability Copywriting Outreach Verticals 99

Optinmonster

JANUARY 18, 2024

Using urgency in your marketing can skyrocket your conversions because it triggers fear of missing out (FOMO). To use urgency in your SaaS free trial marketing strategy, you can apply one of the following ideas: Send emails to users reminding them that their free trial is about to expire. Their average click-through rate is 14.34%.

Conversion Rate 86

Conversion Rate Conversion Examples Marketing Analytics Tools 86

Zoominfo

JANUARY 31, 2023

Instead, this is what the average sales rep’s day really looks like: You start the day by checking your email. OK, let’s check the status of the cold email campaign you sent yesterday: 50% open rate, two responses. One asking to stop sending emails. Company B can only track trigger events via Google. You respond to them.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Marketing Insider Group

SEPTEMBER 16, 2020

Drip marketing — sometimes called drip campaigns, automated email campaigns, marketing automation, lifecycle emails, autoresponders and more — is the use of automated sets of emails that are sent on schedule following an event or trigger. A few days later, they are sent an email with a 10 percent coupon code.

Lead Nurturing 363

Lead Nurturing Autoresponders Leads Lead 363

Top Rank Marketing

APRIL 22, 2024

AI and machine learning algorithms are very good at spotting trends in large data sets. As we marketers lose some of our most useful data tools, AI and machine learning can help us pick up the pieces. Then, AI-powered tools can dynamically generate personalized content and deliver it automatically when a trigger is spotted.

Lead Ranking 96

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 96

Litmus

MARCH 27, 2024

Ready to lift your email reporting to the next level? Here are four metrics you should add to learn more about your audience and how to get more thorough insights on them using your email campaign performance. Do your subscribers just skim your email, or do they spend more time reading it?

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Martech

FEBRUARY 20, 2024

Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples.

Urgency Marketing 105

Urgency Marketing B2B Allocation CAN-SPAM 105

Optinmonster

MAY 10, 2023

Do you want to learn about FOMO marketing and how you can use it to boost revenue? In the end, we will share FOMO marketing strategies and FOMO marketing examples so you can apply FOMO tactics in your marketing campaigns and enjoy the results yourself! FOMO Marketing Strategies Best FOMO Marketing Examples What is FOMO?

Examples 107

Examples Urgency Marketing Planning Trigger Marketing 107

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Optinmonster

MARCH 21, 2024

These 7 strategies will help you learn how to convert new leads and first-time buyers into loyal customers. Add glowing testimonials to your product pages and promotional email campaigns. We recommend displaying it to returning visitors and triggering your campaign to display after users view two or more pages.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Mailmunch

JULY 19, 2021

Automation is quickly becoming the future of email marketing. With automation, marketers can send timely emails to subscribers on a predefined schedule. One way you can automate your marketing is with triggered emails. This guide will walk you through everything you ought to know about triggered emails.

Examples 96

Examples Trigger Marketing Top of Funnel Email Marketing 96

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Remember building your first email campaign? Painstakingly crafting emails, hoping the recipient wouldn’t see the telltale “Hello (name),” and adding contacts to your email workflow manually? Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress.

Automation 122

Automation Marketing Automation Services Work Management Lead Nurturing 122

Salesforce Marketing Cloud

FEBRUARY 14, 2024

For example, “ if warranty claim is approved, then do x,” or ” if warranty claim is denied, then do y.” Or, define situations where a threshold, like the dollar amount of a return, will trigger the next action. For example, consider the workflow process that would follow a customer service case related to a broken refrigerator.

Work Management 98

Work Management Automation Service Customer Satisfaction 98

Liveintent

SEPTEMBER 21, 2021

For example, when online dating company Zoosk first implemented LiveIntent’s LiveTags, they saw satisfactory performance, but they knew they wanted more from their email monetization strategy. Zoosk’s behavioral technology is constantly learning from user interactions to deliver the best matches in real-time.

Newsletter 121

Newsletter Optimization Cost Per Thousand CPM 121

Optinmonster

JUNE 26, 2023

Marketing automation workflows are so effective that automated emails drive 320% more revenue than non-automated emails! In this article, we’ll go through the most effective examples of marketing automation workflows. You’ll learn what each workflow is and how to set it up.

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Automation Examples 60

Optinmonster

JANUARY 18, 2024

Using urgency in your marketing can skyrocket your conversions because it triggers fear of missing out (FOMO). To use urgency in your SaaS free trial marketing strategy, you can apply one of the following ideas: Send emails to users reminding them that their free trial is about to expire. Their average click-through rate is 14.34%.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Salesforce Marketing Cloud

AUGUST 2, 2023

Let’s dig into how generative AI can help your business do more, and learn more about large language models. Learn about ethical AI AI technology is only as good as the data it draws from. Generative AI is powered by large machine learning models that are pre-trained with large amounts of data that get smarter over time.

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Ethics 98

Optinmonster

OCTOBER 6, 2023

Do you know you can simplify your email marketing, increase conversions, and boost business sales with email marketing automation? Email automation helps you win those sales. By getting the right email messages to your subscribers at the right time. What Is Email Automation? What Is Email Automation?

Marketing Automation Services 71

Marketing Automation Services Automation Email Marketing Marketing Automation 71

Optinmonster

APRIL 15, 2024

And that’s exactly what you’re going to learn to do today. For example, you can use the popup or modal box to: Discover how visitors are interacting with your website. Grow your email list. LearnVisualStudio.NET offers a great example of this. If so, please enter your email below. What is your price range?

Customer Surveys 76

Customer Surveys Marketing Websites Marketing Management Template 76

Scoop.it

DECEMBER 1, 2022

For this, you should first learn how to define milestones. You can set up milestone messaging with email marketing or through in-app messages — both ways are good. With emails, it’s different. A lot of companies are choosing email marketing as their core practice. Examples of SaaS milestone messaging.

Marketing Automation Services 90

Marketing Automation Services Planning Trigger Marketing Ideal Customer Profiles 90

Litmus

MARCH 6, 2024

Are your emails not converting as well as they should? If you want to create good looking emails that sell, you need conversion-centered design. If you want to create good looking emails that sell, you need conversion-centered design. Think of your email’s main goal. Design isn’t just about making things look pretty.

Design 96

Design Conversion Urgency Marketing Cross-Selling 96

ClickDimensions

FEBRUARY 28, 2023

.” – Source Marketing Automation solutions have the ability to track, engage and nurture a customer through the use of intelligent triggers which in turn provides the customer with the right content at the right time. For example, imagine you’re thinking of buying a new washing machine.

Lead Ranking 98

Lead Ranking Cross-Selling SMB Trigger Marketing 98

Optinmonster

DECEMBER 30, 2023

To help you get your visitors scrolling down, we’ve collected some great examples of above the fold content you can use for inspiration. The image suggests learning (notebook) and advanced technology (space helmet). In this example, two stories stand out. Get their attention, and they’ll stay and convert.

Examples 87

Examples Content Trigger Marketing Eye-Tracking 87

SmartBug Media

FEBRUARY 7, 2022

Workflows to Trigger Sales Activity. In the example below, we’re alerting sales reps (contact owners) to follow up with prospects who haven’t submitted the required information to create an account. In the example below, we’re passing data directly from HubSpot to Zoom via a simple workflow. Use Custom Code to Trigger Actions.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

Martech

OCTOBER 4, 2022

Using its increased capabilities means learning new processes and thinking about things in new ways. They can be seen in the Insights dashboard when the conditions are triggered. It’s refreshed in real-time when new ones are triggered. Select the metric, condition and value to set the threshold that triggers the insight.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Segmentation 118

Litmus

JULY 14, 2023

If your email goals are bigger than your budget or the pressure on your team increases, you need to work smarter with email workflow automation. Email workflow automation is the process of creating emails that customers and subscribers will automatically receive under certain conditions. The latter, obviously.

Automation 67

Automation Demand Broadcasting Lead Nurturing 67

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Here’s a closer look at when Gmail is prefetching images and ways you may want to reconsider some of your email marketing metrics to respond.

Email Marketing 106

Email Marketing Privacy Protection Open Rate Trigger Marketing 106

ClickDimensions

MARCH 21, 2023

Marketing Automation refers to the technology which helps marketers find, nurture, covert and engage with customers automated tasks and actions, including essential tools such as email marketing , campaign automation , lead scoring and more. Data also shows automation drives a 14.5%

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98

ConvertKit

JULY 14, 2021

When you email your audience, you’re taking the time to create something meant to help people worldwide. You can take that connection a step further with email personalization, creating a custom experience in the inbox. What is email personalization? What you gain by personalizing emails. Let’s get started. More sales.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

Adobe Experience Cloud Blog

MARCH 19, 2020

Thanks to tools like Marketo, it’s possible to integrate with Sending Platforms and orchestrate online-to-offline campaigns, where an offline experience is triggered by marketing automation. . Consider triggering an automated email on the day of a webinar to remind people of the event and give them something to sip on while they attend. .

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” It’s a lot of work.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Litmus

OCTOBER 25, 2022

Litmus Live 2022—aka, the premier email event of the year—has officially kicked off! From October 25th to 26th, over 50 experts will take the email stage, including our four keynote speakers. Habits of Creativity for Email Pros. Data Visualization Without Images: AMP Email Update. It’s finally here! Couldn’t make it?

Trigger Marketing 88

Trigger Marketing Work Management Marketing Automation Services Email Marketing 88

Navigate the Channel

JULY 21, 2022

A recent Apple Mail update is just the latest example. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple’s new Mail Privacy Protection will impact email open rates and change how marketers measure their campaigns. That’s a big deal.

Privacy Protection 65

Privacy Protection Privacy B2B Marketing Open Rate 65

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks. Want to jump ahead? Video Tips.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Launch Marketing

NOVEMBER 22, 2023

Some tools, like Marketo, can do everything in one place, from emails to landing pages and website forms. Mailchimp focuses on email marketing, Unbounce manages landing pages and forms and Google Analytics looks at website tracking. Marketing automation platforms can also trigger actions based on behavior.

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62