Biznology

MAY 19, 2020

For B2B marketers who depend at least partially on leads from conferences and trade shows, these are bleak times. If you’ve been staring down the number of leads you drove from last year’s shows, asking yourself when trade shows come back, I am afraid that I have very bad news for you.

Trade Show 104

Trade Show Personalization B2B Amazon 104

Biznology

APRIL 11, 2018

Why just use them as giveaways at a trade shows and events? When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Biznology

OCTOBER 7, 2016

When you are trying to become known to researchers, media relations and trade shows can be the most effective tools. Now, your marketing activities can be directed toward supporting this process. Consider which media make the most sense at each stage.

Efficiency 154

Efficiency Buy Process Marketing Proposals 154

Biznology

JANUARY 31, 2020

Budget includes captioning, social media versions, trade show/conference versions (without narration), edits for re-purposing. Collaborative methodology, team responsibilities, and signoffs determined. ? Feedback and sign-offs specified. ? Realistic deadline established. ? Messaging. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

Biznology

MAY 17, 2018

Your other marketing investments probably manifest in the forms of brochures, blog posts, trade show displays, emails and custom PPT decks. Your video and the external assets used to make it can now apply to email campaigns, presentations, trade show displays, customer support material, blog posts, social media campaigns, and more.

Video Marketing 191

Video Marketing Trade Show Paid Search Agency Distribution 191

Biznology

NOVEMBER 27, 2018

Are trade shows and conferences still an important part of the marketing mix? The simple economics of trade shows and events such as conferences for lead generation in early funnel stages are unmatched. Yes, they are. The relationship building advantages are also significant.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Biznology

MARCH 7, 2019

It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. For a while there, I was worried, as event after event went dark.

Conference 146

Conference B2B Marketing B2B DemandBase 146

Biznology

NOVEMBER 27, 2018

Are trade shows and conferences still an important part of the marketing mix? The simple economics of trade shows and events such as conferences for lead generation in early funnel stages are unmatched. Yes, they are. The relationship building advantages are also significant.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Biznology

JULY 7, 2020

Many of the B2B trade shows, conferences and meetups already on your calendar are going virtual, so you have plenty of opportunities to still take an active role, for lead generation, and for deepening your relationship with current customers. But now—we need workarounds.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Biznology

JULY 26, 2017

Here’s a classic play in ABM: at a trade show, the pre-work and game plan for the whole show is set. So we start with a set of plays, run them, learn from them, refine, and discover new ones. When you see a similar situation, you know what play to call.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Biznology

JULY 1, 2019

However, video is a powerful marketing tool, and it should be a staple in product launches, trade shows, web pages and more. They’re not confident that they know what they’re getting into, so they avoid it altogether.

Practices 126

Practices Video Marketing Product Paid Search Agency 126

Biznology

JANUARY 5, 2015

trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Part of the challenge today for trade show marketers is to cost effectively attract attendees. Probably not!

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80

Biznology

MARCH 11, 2020

If you were counting on a trade show booth for a new stream of leads, or a marquee speaking engagement to create thought leadership, use webinar tools to create the same opportunity virtually – maybe even at the same time that you were scheduled to speak IRL. Create a Virtual Conference Experience.

Work Management 104

Work Management Cold Calling Marketing Management Urgency Marketing 104

Biznology

DECEMBER 9, 2016

Perfect your listening skills at trade shows and networking events. We don’t all love networking events and trade shows. If your company sees a spike in business during tax season, at the end of year or during the summer months, play up that connection and come up with creative ways to let them know they’re on your mind.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

NOVEMBER 6, 2014

trade shows) that communicates the macro story and value proposition. The very first call you receive as a follow up from attending a webinar, requesting a white paper or attending a trade show. A positive experience when visiting the trade show booth. The voice mail message and the speed of call back.

Brand Identity 80

Brand Identity Branding Trade Show PR 80

Biznology

JANUARY 23, 2012

Here’s where I ran across this: Glenn Diehl, owner of the New York distributor of Skyline Exhibits , has a team of eight sales people selling custom trade show exhibits and portable displays to marketers and trade show managers in New York City and several northern counties.

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

Biznology

SEPTEMBER 14, 2021

That made the editors more than interested and after reading my query letter, I flew out to the COMDEX trade show in Las Vegas. But I had one important job skill that caught the attention of my future colleagues: I was in the process of installing my company’s first local area network (LAN), so was interested in PC communications.

Trade Show 104

Trade Show Internet Marketing Network Marketing Startups 104

Biznology

AUGUST 8, 2019

So, they focus on their websites, value propositions, sales collateral, trade shows and business events—like golf outings, and sponsoring sports events. Other key industries, like oil and gas, manufacturing, and construction, are more interested in brand positioning and awareness, and less about lead generation.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Biznology

JUNE 7, 2018

Most of the time, you only see promotional products being given away in person at trade shows and other events. You can target that audience and offer specific promotions whether it be geographic, demographic, or an other particular segment of your audience. Promote your promotional products on your website.

Promotion 168

Promotion Design Product Brand Identity 168

Biznology

SEPTEMBER 26, 2013

How did they first come onto our radar—was it a referral, or perhaps we met them at a trade show? a manufacturer in Norwalk CT, relies heavily on exhibiting at trade shows for their lead generation. So King’s trade show qualification criteria center around sample requests. Are they willing to call us back?

Lead Qualification 80

Lead Qualification Lead Generation Lead Ranking Lead Scoring 80

Biznology

SEPTEMBER 3, 2015

Kathleen Schaub, vice president of IDG’s CMO Advisory Service, reports that customer events are twice as common (at 48%) as participation in trade shows (27%) among tech marketers. What a great way to get your customer’s full attention, especially compared with a trade show, where you have to compete with zillions of others.

Conference 80

Conference Trends B2B Trade Show 80

Biznology

JULY 23, 2014

They still rely on trade shows and events for product information–second only to peers and colleagues. A well-trained sales force, enabled with informative materials, both digital and print, email, phone and trade show support. They like print materials, for brochures, checklists, handbooks, case studies.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Biznology

MARCH 18, 2020

sporting events, the theater — whether we prefer ballet, movies or plays, major trade shows and conferences that bring in millions of dollars to local municipalities and show organizers, winter/spring weddings, concerts and Saint Patrick’s Day (well, except for some young, silly Spring Breakers around the U.S.).

Work Management 197

Work Management Marketing Management Consulting Skype 197

Biznology

JULY 31, 2015

This is particularly true when returning from trade shows with a large number of booth visitors. It’s only natural for marketers to strive to generate new leads by launching campaigns, attending trade shows, etc. Do be patient and qualify over time. 5. Don’t ditch old lead lists.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Biznology

MAY 26, 2016

You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. Research Shows the Positive Impact of Promotional Products for Businesses.

Promotion 132

Promotion Merchandising Product Effectiveness 132

Biznology

MARCH 21, 2011

Remember when we had to write new copy for the trade show brochure once a year? Image by Joelk75 via Flickr. How times have changed! First, we needed to fill pages and pages of our Web sites. Then came blogs, which required even more content to feed to the content machine. Then came the rest of social media.

Trade Show 80

Trade Show Content Social Media Google 80

Biznology

SEPTEMBER 30, 2015

That might involve attending a trade show, convening a buyers council or simply picking up the phone. However, most B2B content marketing I’ve seen focuses on features and comparisons. They sell a solution without getting a clear fix on the problem. Understanding buyers means talking to them.

Forrester 80

Forrester Content Trade Show Opinions 80

Biznology

AUGUST 29, 2012

Likewise, a prospect on Twitter is just as much of a lead as a card collected for a drawing at the trade show. Complaints on Yelp need to result in open customer service tickets, not a line item on a monitoring screen.

Social Media 80

Social Media Social Marketing Media Marketing Management 80

Biznology

APRIL 1, 2013

In the old days, B2B companies had no marketing more elaborate than, “What should we put in this year’s brochure to bring to the trade show?” What’s really true is that band in more important than ever for the simple reason that digital marketing makes marketing important to more companies than ever.

Brand Identity 80

Brand Identity Branding Paid Search Agency Trade Show 80

Biznology

OCTOBER 29, 2014

Send your inside sales people to the trade shows where their customers are in attendance. Organize meeting opportunities at the show, like breakfasts or coffee events. Face to face opportunity. Just because the rep is on the phone doesn’t mean there’s never a chance to meet the customer in person. Reasons to call.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

Biznology

SEPTEMBER 10, 2015

Watch the video below for how to make the best use of a budget in order to build a solid video content marketing strategy.

Video Marketing 80

Video Marketing Budget Programs Thought Leadership Trade Show 80

Biznology

SEPTEMBER 25, 2015

Using social and hashtags for key events such as trade shows and the football World Cup 2014 improved our brand awareness. The complete redesign of our web site based on Voice of Customer tripled the number of visitors at launch in October 2014.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Biznology

AUGUST 8, 2016

Some examples are its sponsorship of the summer Olympics, or its annual trade show, Cisco Live. CISCO : Tracked ongoing topics, trends, and sentiment to support short-term listening goals such as a launching a new business initiative. They got closer to our customers and focused on how to monitor, respond, and triage conversations.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Biznology

SEPTEMBER 11, 2014

Common examples are: purchased lists, responses from marketing campaigns, qualified lead lists, visitors to trade show booths, webinar registrations, sales staff CRM inputs, inbound inquiries, survey results, and of course, the transaction records held in accounting.

Work Management 80

Work Management Marketing Management B2B Multi-Channel 80

Biznology

DECEMBER 22, 2014

2X higher ROI from email marketing than cold calling, networking or trade shows (source: MarketingSherpa ). You are almost 5X more likely to schedule a first meeting if you have a personal LinkedIn connection (source: Sales Benchmark Series). COLD CALLING.

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Getty Images via @daylife. I’ve been keeping an eye on some of the new developments, and happily share a few here. .

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Biznology

JANUARY 23, 2013

Conferences and trade shows, like Dreamforce. LevelEleven’s target prospect is a sales manager or sales operations manager in any company that uses Salesforce.com as their CRM system. Today, LevelEleven’s sales team gets leads from four sources: The Salesforce.com AppExchange, where other Salesforce users search for partners.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80