Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). I’ve never met a content marketer with only one goal.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Zoominfo

SEPTEMBER 10, 2020

As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. Loyalty marketing has evolved over the years.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Seismic

OCTOBER 24, 2023

So far, the keynote stage featured presentations from Seismic’s own CEO and co-founder Doug Winter, Chief Marketing Officer Paige O’Neill, and Chief Product Officer Krish Mantripragada. From simple descriptions to smart tagging, it automates manual tasks for consistent and streamline work.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

What Works - What Doesn't

MAY 18, 2023

MIT’s Sloan CIO Symposium always provides a strategic, high level overview of the business and technical challenges facing chief information officers. The right data, if properly stored and curated, can uncover new markets. Among the highlights: Governance and management of fast-changing technology.

Digital Asset Management 65

Digital Asset Management Course Work Management Marketing Management 65

accelerate agency

DECEMBER 7, 2021

The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. At its basic level, the role of the CMO is to define its company’s strategic direction. Read on to learn more about: What does a SaaS chief marketing officer do on a regular basis?

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. At its basic level, the role of the CMO is to define its company’s strategic direction. Read on to learn more about: What does a SaaS chief marketing officer do on a regular basis?

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . A GTM strategy can make or break marketing plans. Read on to learn more about: What does a SaaS chief marketing officer do on a regular basis? GTM strategy best practices.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Top Rank Marketing

AUGUST 18, 2023

trillion, according to newly-published DEI report findings, and Marketing Dive recently took a look at some of the opportunities and challenges businesses are facing. businesses $5.4

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Hinge Marketing

NOVEMBER 30, 2021

In a blink of an eye, professional services firms went from casual Fridays at the office to virtual happy hours at home on Zoom; and now, most professionals are wondering if the “office” has become an obsolete relic of the 20th-century. Marketing (13%). CMO/VP of Marketing (26%). Chief Product/Technology Officer (9%).

Digital Transformation 80

Digital Transformation Work Management Marketing Management Service 80

Salesforce Marketing Cloud

OCTOBER 28, 2021

said Ed Amoroso , CEO and founder of TAG Cyber Security, “I say go get your sixth grader and help her with her calculus homework. Right now, there is no immediate consequence to developers if a minimum viable product goes to market without airtight security. Malcolm harkins, Chief Security and trust officer at Epiphany systems.

Lock-In 98

Lock-In Digital Transformation Work Management Internet Marketing 98

FMG Suite

OCTOBER 26, 2021

Give your marketing a boost with five of our favorite articles from the week, which includes writing strong meta tags, predictions for social media in the coming year, marketing tips for advisors and a whole lot more. Your Search Engine Name Tag—What Are Meta Tags and How To Write Good Ones via Perfectly Planned Content.

Trends 52

Trends Tagging Social Media Planning 52

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Mike Weir, Chief Revenue Officer, G2 . Marketers need to go beyond basic intent, though.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Meerkat Marketing

JANUARY 20, 2021

By targeting this way you are likely wasting valuable advertising dollars on a decent size group of people that are not in your target market. . It will also help to create a more predictive revenue model for your marketing efforts and optimize your cost-per-acquisition (i.e.

Linkedin 98

Linkedin ROI Paid Search Agency Conversion 98

ClickZ

SEPTEMBER 10, 2020

Harvard Business Review reported a drastic increase in the number of chief data officers, climbing from 12% in 2012 to 68% in 2018, citing data from NewVantage Partners. Behemoth brands like GSK, CVS and State Farm are among the companies that have added a chief privacy officer to their leadership teams in recent years.

Advertising Agencies 119

Advertising Agencies Privacy Brand Identity Branding 119

Kaon

NOVEMBER 23, 2015

It is no longer sufficient for marketers to “go digital”. In fact, digital platforms are completely changing the way marketers must think of their world and their work. The business model of marketing has changed from being event-driven (e.g. Visit Kaon.com for more information about going digital.

Deliverability 100

Deliverability Trade Show Business Storytelling 100

NuSpark Consulting

JULY 23, 2017

This enables you to build data on them, and if you’re using a robust predictive analytics program you’ll be able to identify precisely what the best marketing approach would be. Instant connectivity also makes it possible to enter information directly after a meeting, rather waiting until they are back in office. Lead Generation.

Sales Qualified Leads 145

Sales Qualified Leads High Quality Lead Linkedin Account Based Marketing 145

Customer Experience Matrix

JANUARY 19, 2016

This is a good example of applying artificial intelligence to reduce the workload on marketing departments so they can deliver more targeted messages at lower cost. But it's still quite special: as Weinroth points out, there are many systems to select offers for ecommerce but few for content marketing.

Automation 120

Automation Classified Ads Paid Search Agency Multi-Channel 120

Salesforce Marketing Cloud

OCTOBER 4, 2022

While my cousin quickly adjusted and added “tech” to her lexicon, I noticed how many of us on Salesforce’s marketing and sales teams aren’t as nimble. A taxonomy is a collection of terms or tags to organize information. The umbrella term has moved to “tech,” short for technology. She hasn’t used “dot-com” since.

Classified Ads 98

Classified Ads SIC Word of Mouth Paid Search Agency 98

ScanmarQED

JANUARY 10, 2024

In this interview, Chief Business Intelligence Officer of GroupM , Bart De Pauw talks with CEO of ScanmarQED, Marcel van der Kooi, on the topic of Triangulation in Marketing Measurement. As a provider of marketing effectiveness solutions, you are for sure the right person to speak about triangulation.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Martech

MARCH 4, 2022

This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. CPA “is not a standalone metric,” said Michael Brenner, CEO at Marketing Insider Group. What CPA really does is measure the efficiency of the marketing campaign, Brenner said.

Cost per Acquisition 107

Cost per Acquisition Top of Funnel Cost CPA 107

Zoominfo

APRIL 24, 2020

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. But before we do our deep dive, let’s quickly explore the methodologies we used to arrive at our insights, chief among them, ZoomInfo’s intent data. At ZoomInfo, data is our passion. So, let’s start there. Glad you asked!

Work Management 100

Work Management Marketing Management Intent Data Business 100

Meerkat Marketing

OCTOBER 21, 2020

Virtual Chief Marketing Officers (Virtual CMO) are becoming increasingly popular as many businesses struggle to understand how they should be marketing during the pandemic. . A Strategic Marketer at a Fraction of the Cost. Added Expertise and Mentorship for Junior Resources.

CMO 89

CMO Marketing Budget Creation Paid Search Agency Advertising Agencies 89

ClickZ

FEBRUARY 4, 2020

The struggle for advertising space continues, the price tag is going up, but the effect is wearing off. This is where voice technology has emerged on the scene for marketing with convenience and reinvention of the user experience. In today’s era of universal digitalization, marketers are working hard to reach the internet audience.

Amazon 135

Amazon Paid Search Agency Sample Mobile Advertising 135

Salesforce Marketing Cloud

FEBRUARY 2, 2023

Think GPS systems that suggest the fastest route to a destination, voice-activated virtual assistants such as Apple’s Siri, personalized Netflix recommendations, and Facebook’s ability to recognize your face and tag you in a friend’s photo. ” It’s not all good news, however.

Marketing AI 98

Marketing AI Internet Marketing Privacy Terms and Conditions 98

Salesforce Marketing Cloud

DECEMBER 1, 2021

The Salesforce Designer role is a unique opportunity for Salesforce Admins, Architects, Consultants, Developers, and Marketers to develop in-demand design skills. Perhaps you’re a marketer, developer, or Salesforce Admin who wants to add design skills to your portfolio and advance your career. SIGN UP FOR FREE. Ready to get started?

Design 98

Design Peer-to-peer Customer Satisfaction Paid Search Agency 98

Sprout Social

NOVEMBER 6, 2020

As Glassdoor’s Lead Product Marketing Manager Sophia Fox says, “The conversation that is shaping your employer brand perception is happening on Glassdoor with or without you, so you might as well join it.” Tag reviews to track key topics and themes. As Glassdoor users leave reviews relating to that, add a tag. Save the dates.

Transparency 97

Transparency FAQ Tagging Work Management 97

Salesforce Marketing Cloud

NOVEMBER 3, 2021

Sales forecasts help the entire business plan to ship products, pay for marketing, and hire employees. For example, one of our customers added a COVID-19 field in Sales Cloud to tag deals and see pandemic impact. For example, sales forecasts help the entire business plan to ship products, pay for marketing, and hire employees.

Forecasting 98

Forecasting Work Management Marketing Management Thought Leadership 98

Martech Advisor

JANUARY 14, 2020

When it comes to holiday marketing, you want to get a user’s attention without being overly pushy. Analyzing the data from billions of messages sent, marketers can determine the best practices to stay timely and relevant during the busy holiday season, says, Josh Wetzel, Chief Revenue Officer, OneSignal.

Click Rate 56

Click Rate Tagging Banners Sample 56

Kaon

JULY 27, 2015

In previous generations, marketers have been thought of as “lead generators” for the sales department. But recent research into how corporate CEOs view the role of marketing reveals that now, more than ever, marketing is perceived to be strategic to a company’s success. CFOs Expect Financial Returns From Marketing.

High Quality Lead 100

High Quality Lead Deliverability Thought Leadership CMO 100

Kaon

JANUARY 8, 2016

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. Just stop doing that. ” Watching the reaction of the two executives was telling. Originally posted by Gavin Finn on LinkedIn.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Pearl Digital Marketing

SEPTEMBER 13, 2019

For example, fractional CMOs or outsourced marketing executives. These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO?

CMO 75

CMO Enterprise Management Work Management Marketing Management 75

illumin

MARCH 6, 2019

Today’s cluttered social environments have provided anything but solace for consumers and marketers alike. Potentially offensive content, fake news, and hoax challenges still manage to find a way to disrupt social media platforms – making brand safety a top concern for digital marketers. Use Whitelists.

Brand Identity 64

Brand Identity Branding Youtube Enterprise Management 64

Zoominfo

NOVEMBER 1, 2022

ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. A recession can be a great opportunity to grow It’s easy to panic when the market is shaky — and many companies do. They implement aggressive cost-cutting strategies and initiate layoffs.

Zoominfo 100

Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

Hubspot

DECEMBER 9, 2019

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. However, to create social cards without a tool, all you need to do is add open graph meta tags to each of your web pages. Feeling overwhelmed with all the holiday commitments and office celebrations?

Social Media 99

Social Media Media Paid Search Agency Hubspot 99

Content Standard

AUGUST 6, 2021

If you find yourself looking for a text geared at bolstering your marketing career, you’re not alone. The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. Take your marketer’s hat off for a moment and be the buyer. Helpful but not condescending.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? CEO at Marvel Marketers | LinkedIn. The truth is vision isn’t easy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Bannerflow

APRIL 16, 2020

However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges. At its core, personalisation in digital marketing means serving the right ad, to the right person, at the right time.

Display 98

Display Marketing Analytics Tools Advertisements Advertising 98