Martech

NOVEMBER 27, 2023

If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM , could you do it? If you can answer that question “Yes!” ” with 100% confidence, congratulations! You can stop reading here. Go grab a celebratory cup of coffee!

Marketing Automation Services 100

Marketing Automation Services Terms and Conditions Advertising Agencies CRM 100

Biznology

JULY 12, 2021

(And they can tell you when a regulation might apply to you even if it wouldn’t appear to, as can be the case with regulations that apply based on where a person is when he or she accesses your website, as is the case with GDPR.). Beyond legal support, make sure your marketing team is educated so they can spot areas of potential trouble.

Privacy 104

Privacy Paid Search Agency Domain Transparency 104

Convert

APRIL 21, 2021

Similar to the California Consumer Privacy Act of 2018 (CCPA) , the California Privacy Rights Act of 2020 (CPRA), and even Europe’s GDPR, the CDPA is the latest development in what has been a watershed year for privacy legislation in the United States. Europe GDPR. Key Provisions. Virginia CDPA. California CCPA + CPRA.

Privacy 72

Privacy Privacy Protection Opt-out Privacy Policies 72

Valasys

JULY 6, 2023

New Jersey, 26th July’23: On Monday, Gizmodo spotted that Google recently updated its privacy policy to disclose that its various AI services, such as Bard and Cloud AI, may be trained on public data that the company has scraped from the web.

Training 52

Training Privacy Policies Google Copyright 52

ClearVoice

JANUARY 5, 2021

We’ve all heard about GDPR (the General Data Protection Regulation) at this point, right? Are you putting those consent notifications or checkboxes in the “right” spot on your website? The start of a new year is an awesome time to take a deeper look at how you’re handling consent and GDPR compliance.

Privacy Policies 71

Privacy Policies Privacy Advertising Agencies Advertisements 71

Aberdeen

JANUARY 30, 2020

In 2019, AI-powered martech continued to mature, opening the door for key use cases like: Content Audits: Use AI and machine learning to spot gaps in your content marketing strategies and identify opportunities for new content creation. It wasn’t long ago that the pending enforcement of GDPR felt like doomsday for marketers.

Marketing AI 81

Marketing AI Trends Privacy Intent Data 81

Optinmonster

JUNE 5, 2022

Remain GDPR Compliant. Violating GDPR can cost your business heavy fines. So you want to make sure all of your marketing campaigns are 100% compliant with GDPR. But the problem is that GDPR compliance usually means adding extra steps to your optin forms, such as a consent checkbox or double optin email confirmation.

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Conversion Tagging Click Rate Display 111

Tomorrow People

NOVEMBER 12, 2018

This meant Marije had to re-think Verint’s approach to its content marketing strategy , including the sweet spot between privacy and personalization. “ We shouldn’t be good with customer data just because GDPR tells us to,” she says.

Ethics 136

Ethics Peer-to-peer B2B Thought Leadership Product 136

PureB2B

MAY 30, 2022

That way, someone can go through, quickly spot the problem areas, and work on updating everything. It’s not that difficult to spot outdated contact details and flag them for an update. Perhaps the most significant recent piece of B2B data protection legislation is the European Union’s General Data Protection Regulation (or GDPR).

B2B Marketing 62

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Martech

MARCH 15, 2022

Programmatic ad-buying makes it easier to target your ideal audience since you’re essentially buying ad space that reaches a focused demographic instead of purchasing a prime time TV spot and hoping your target market is watching. This is in keeping with GDPR. So, in turn, it ensures efficient spending and improves branding.

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Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 110

Litmus

OCTOBER 21, 2021

GDPR and Apple’s Mail Privacy Protection have thrown monkey wrenches at marketers in recent years, but these are just the beginning of a wave of privacy initiatives that will continue trying to keep up with technology. It’s spot on. Join us at Litmus Live via livestream on October 26th-27th, 2021. Get your ticket.

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Deliverability Privacy Protection Privacy Conference 73

Aberdeen

SEPTEMBER 10, 2019

GDPR Violations Hit Hard. GDPR compliance has been a hot topic for marketers ever since the European data privacy law was passed in 2016. If there’s one thing to take away here, it’s that GDPR penalties are no longer an impending concern—they’ve arrived, and marketers need to be ready. And tech companies are taking note.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Oktopost

NOVEMBER 16, 2023

Make sure you use a social media management tool that operates with these guidelines, such as Oktopost, which ensures compliance with GDPR requirements and maintains a secure environment for social data analysis. Without the hassle of manual reporting, you can create more frequent reports to spot trends and optimize your strategy.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

SendX

APRIL 26, 2021

You might also even be violating rules of consent under GDPR. Your emails need to hit a sweet spot of being long enough to convey your message and short enough that people don’t lose interest - or think that you’re not putting effort into it. The sweet spot would be between 50-125 words, based on a study by Boomerang.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

BenchmarkONE

MARCH 6, 2019

The European Union’s General Data Protection Regulation (GDPR) went into effect, adding new obligations for data processors and controllers that do business with EU residents. Oath (the parent company of Yahoo and AOL) announced that it would begin scanning emails received by all of its services for the purpose of targeted advertising.

Paid Search Agency 75

Paid Search Agency Mobile Advertising Advertising Agencies Mobile Marketing 75

Only B2B

JULY 13, 2023

Future trends include the integration of intent data with marketing automation and customer relationship management (CRM) platforms, advanced predictive analytics for spotting trends and patterns in intent data, and the application of artificial intelligence (AI) and machine learning to improve the accuracy and efficiency of intent data analysis.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

LiveRamp

MARCH 18, 2019

Rather than thinking of GDPR and privacy laws as another rule, he urged the audience to think of it as a competitive advantage and switch the narrative to ask, “What opportunities have/can the new privacy rules open up for your relationship with your customers?”. Marketers are matchmakers.

Brand Identity 65

Brand Identity Branding Ethics Privacy 65

QuanticMind

AUGUST 29, 2023

As such, it’s not enough for financial services brands to simply talk the talk when it comes to trust—they must actively diagnose and acknowledge weak spots and co­­­­nstantly improve their operational mechanisms to build better trust-related outcomes.

Trust Marketing 79

Trust Marketing Paid Search Agency Service Advertising Agencies 79

Vidyard

MARCH 15, 2021

See it in Action In the example video below, the Vidyard team included a spot to personalize the video not for the viewer, but for their company. They more than doubled their normal viewer attention rate in what otherwise might have been a boring video: A GDPR-mandated update to their terms and conditions. “We

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Binary Demand

FEBRUARY 15, 2024

These insights aid businesses in comprehending their target market, spotting potential customers, and customizing marketing and sales tactics. Additionally, compliance with stringent data protection regulations like general data protection regulation (GDPR) and California consumer privacy act (CCPA) is essential.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

Bannerflow

DECEMBER 10, 2019

Previously, overlooked in favour of more privacy-invasive alternatives – post-GDPR the contextual comeback is on. For example, brands still buy TV ad spots during programmes that are most relevant to their products. In conclusion, it’s clear that contextual targeting in a post-GDPR world is a format of targeting very much on the rise.

Advertisements 72

Advertisements Advertising Marketing AI Display 72

DealSignal

MAY 15, 2023

Given how email servers are configured today, these email validation technologies have a blind spot that makes up about 40 to 60% of every list—and that’s of those that they actually check. As a result, the email validation software is limited in providing enough detailed information, for about 40 to 60% of any given list.

Work Management 98

Work Management Marketing Management Validation Software 98

Televerde

JUNE 28, 2018

Data Privacy and Regulation (GDPR). Last year, many sales professionals and marketers worried about how GDPR would affect social media marketing and social selling. Effective last month, companies were required to adjust their strategies to be compliant with GDPR.

Social Media 56

Social Media Media B2B Thought Leadership Privacy 56

ClickZ

SEPTEMBER 29, 2020

Without a full picture, marketers risk missing out on sales from their current customers and prospects and, unfortunately, competitors who have access to those blind spots can swoop in to steal potential revenue. In Europe, it must be compliant due to GDPR.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Ideal Customer Profiles Privacy 119

Martech Advisor

SEPTEMBER 11, 2019

It can sometimes feel like treading water, doing more and more work just to stay in the same spot. Compliance with regulations like GDPR is not enough – that’s the minimum expected. Just because the data says a piece of content posted at a certain time will work well, doesn’t mean it will.

Transparency 68

Transparency Marketing & Strategy Trust Marketing Privacy 68

PureB2B

MAY 30, 2022

For that, algorithms have been designed to spot surges in topic searches and interest. Leadiro are completely GDPR-compliant (naturally) which means your company has absolutely no risk using our data. Because a lot of this raw data ranges in the millions, it would be hard to manually process and understand signals at this scale.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Martech

OCTOBER 21, 2021

AI is increasingly being applied to analyze and “spot” keywords, phrases and speech patterns for positive or negative signals of conversion intent. based marketers with European prospects or customers are subject to the European Union’s GDPR , and, in January 2020, the California Consumer Privacy Act (CCPA) went into effect.

Enterprise Management 97

Enterprise Management Marketing Automation Services Marketing Management Analytics 97

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. With General Data Protection Regulation (GDPR) coming into effect in the European Union, they risked losing a sizeable portion of their addressable database if they couldn’t get individuals to opt-in for ongoing communications. Beef Loving Texans. Two minutes in the pool.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Oktopost

JANUARY 30, 2020

We’re talking about GDPR, CCPA , and the rest of the data compliance regulation acronyms. Zero party data can assist you in building spot-on customer personas, performing granular audience segmentations, and crafting campaigns and messages that will speak to the things that matter most to your potential customers without alienating them.

Ad brokers 112

Ad brokers Spyware Ad Exchange Privacy 112

QuanticMind

JANUARY 3, 2019

GDPR Sets a New Global Standard . This year, Europe’s new data privacy regulation, the General Data Protection Regulation (GDPR) took effect, representing the biggest regulatory change in data privacy in decades and essentially changing the way all global marketers can advertise to EU citizens.

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

Parse.ly

JUNE 9, 2022

Pressure in the European Union (specifically GDPR) is speculated as a major reason. . Not having that type of historical data is creating a major blind spot for content teams. Losing visibility into that audience is creating another major blind spot for many publishers and, of course, that can have detrimental effects. .

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Circle Studio

JUNE 21, 2018

You’ll want to keep a close eye on your delivery rates, bounces (hard-bounces and soft-bounces), unsubscribes, complaints, opens and click-throughs, so you can spot any patterns or discrepancies and respond accordingly. Additionally, the General Data Protection Regulation (GDPR) went into effect this year.

Deliverability 112

Deliverability Email Marketing Work Management Marketing Automation Services 112

Envy

MARCH 11, 2019

The blog takes a business perspective and runs posts on current issues such as GDPR and other regulations that hit close to home in the business world. Flashpoint earned a spot on our radar not only because of its high-level coverage of cyber security issues, but because it manages to do so in over 20 languages. The Security Ledger.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

ScanmarQED

OCTOBER 25, 2023

MMM datasets can be created with anonymous, homogenized data; this gives companies who are keen to avoid things like GDPR in Europe a route around data security barriers. A shared need for human delivery Earlier this year, an East London venue hosted an AI-powered rave, amusingly titled “Algorithm”.

Copyright 59

Copyright Allocation Barriers Training 59

The Customer

APRIL 14, 2020

13 min How Does CCPA Compare to GDPR? does a solid and succinct job of comparing the key provisions of GDPR and CCPA regulations as they currently stand. . 8 min EU: Will US Privacy-Lite Hollow Out GDPR? Read the following to understand why we can’t have nice things – like an American version of GDPR.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Hubspot

APRIL 4, 2018

But think twice: With the General Data Protection Regulation (GDPR) coming into force next month (check out our primer here ), it might soon apply to you more than you think. Don't feel bad -- our research shows that only 42% of marketers feel that they're even somewhat prepared for the GDPR.

Amazon 64

Amazon Ideal Customer Profiles Advertising Agencies Paid Search Agency 64

SalesIntel

JANUARY 10, 2024

For instance, an AI might spot one email pattern for a company and extrapolate it to assume all emails follow a similar structure. Compliance and Security Measures: Additional features ensure compliance with data privacy regulations (like GDPR and CCPA) and robust security measures to safeguard data integrity.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40