B2B Marketing Traction

DECEMBER 17, 2013

Blogs, videos, eBooks and other helpful content attract qualified buyers to pages on your site. If your site is designed well with strategic content, those qualified buyers are more apt to browse other pages on your site and come back for more. Web Site Projects content optimization SEO website'

Marketing Websites 100

Marketing Websites High Quality Lead Social Media SEO 100

B2B Marketing Traction

JANUARY 14, 2014

Make sure your site loads quickly. Have you ever sat and waited while a site loads slowly on your computer? Most people will hit the Back button and move on to another website than wait for a slow site to load. Update your site with the latest technology to make sure it’s performing at top possible speeds.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

FEBRUARY 17, 2015

Write a web site update plan. Approve the web site update plan and template. Review / test the site. The frequency depends upon how dynamic and critical your web site features are. Web Site Projects content marketing outsource plans SEO website' What are the problems with bad WordPress Updates? Write the content.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

SEPTEMBER 30, 2013

One way to do this is to use different levels of headlines (H1, H2, H3 and more) to break up text and show your site visitors how you’ve organized your blog post or page content at a glance. Headlines do help the search engines index the content on your site. Do you have compelling headlines on your site?

Marketing Websites 100

Marketing Websites Search Marketing SEO B2B Marketing 100

B2B Marketing Traction

JANUARY 15, 2013

” MarketingProfs points out a lack of standards and uncertainty as to how to go about whether or not to create a separate mobile site or make your existing website mobile-friendly are two reasons content marketers are not moving on this issue. Find out what options you have for creating a mobile-friendly site. Choose a strategy.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

OCTOBER 30, 2015

I’ve been working on and around WordPress sites since 2000, and I’ve seen some great successes and real nightmares with this particular technology. But, you say, “ I’m a small business, and I don’t do sales transactions on my site. Why would someone hack my my site? ” Because!

Template 100

Template Marketing Websites Design Google 100

B2B Marketing Traction

FEBRUARY 13, 2012

Just as certain rules apply to getting dates with quality people, rules apply to getting visitors to your site. How do you attract quality prospects to your site? Your visitor leaves the site – called a “bounce” in the website analytics world. Don’t lie. You won’t get a date.

SEO 100

SEO Marketing Websites Rules Transparency 100

B2B Marketing Traction

OCTOBER 16, 2015

The client did not require that their site update include a responsive design. The announcement from Google that sites need to be responsive was done in February of 2015. The change was enacted in April of 2015, and many businesses that still had non-responsive sites were negatively affected in the search engine results.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

FEBRUARY 6, 2012

When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. If they click on another page to learn more about you and are redirected to another site or a page with a different design, they may lose trust ( in addition to being confused ). Do they see you as credible?

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

JUNE 6, 2013

It’s free, and especially if you’ve had your website online for a while, it provides a wealth of great information that you can use to make the site better. Here are some of the questions you can answer using Google Analytics: What sites refer visitors to my site? What are the exit pages to my site?

Analysis 100

Analysis Marketing Websites Marketing Analytics Tools Keywords 100

B2B Marketing Traction

AUGUST 16, 2010

I went out to bid for a client of mine – a manufacturer of green industrial lubricants – and got bids for a new, optimized web site that ranged from $2,000 to $20,000. Then again in January 2010, I requested bids for a client that needed a web site update and ongoing SEO. Hmmm – that’s too big a range!

SEO 100

SEO Work Management Marketing Management B2B 100

B2B Marketing Traction

APRIL 4, 2014

Google changed its algorithm in the past couple of years to de-list sites that had less relevant links and other spammy SEO practices. It also recognizes the buzz your site pages get on social media. Find out how to build a great-performing site. But beware the SEO company that is still selling links and keyword stuffing.

SEO 100

SEO Product Cross-Selling Buzz 100

B2B Marketing Traction

JULY 31, 2013

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0.

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

NOVEMBER 11, 2009

The exercise made me think of an issue I’ve seen on a lot of web sites: the position of the About Us page. I take note when an About Us page is the first one on a web site menu. They are not putting the needs of visitors who come to their site first. What is first and foremost on their mind? How can you make a difference?

Trust Marketing 100

Trust Marketing Marketing Prospects Positioning Design 100

B2B Marketing Traction

NOVEMBER 11, 2009

The exercise made me think of an issue I’ve seen on a lot of web sites: the position of the About Us page. I take note when an About Us page is the first one on a web site menu. They are not putting the needs of visitors who come to their site first. What is first and foremost on their mind? How can you make a difference?

Trust Marketing 100

Trust Marketing Marketing Prospects Positioning Design 100

B2B Marketing Traction

OCTOBER 26, 2012

Because if it’s not on the home page, you’re afraid that visitors to the site won’t know that you offer it. Test the readability of your site with this tool by Juicy Studio. Why do business owners put too many features, options, text, graphics, buttons and more on their home page? Two reasons.

Eye-Tracking 100

Eye-Tracking Sample Studies Marketing Websites 100

B2B Marketing Traction

MARCH 21, 2013

In particular, they may have paid to have keyword rich links from less-than-credible sites link to your site. They may have guest-posted blogs on questionable sites. They may have comments on other blogs, with spammy links to your site. Rest assured that all is not lost.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

NOVEMBER 25, 2013

With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more. You will also get some clues from Google Analytics when you analyze website traffic patterns and the pages where your site visitors exit. The most commonly used is Google Analytics.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

JULY 9, 2013

If there is no original content, the site and its pages fall flat and visitors don’t come back. Google can distinguish if content is copied from other sites or very similar to content on other sites – aka boring. One way websites are flat is in terms of content.

Marketing Websites 100

Marketing Websites Google Landing Pages CAN-SPAM 100

B2B Marketing Traction

NOVEMBER 27, 2012

If you do it right, visitors to your site can answer the question in their minds when they land on your web page – “Is this what I’m looking for?” Studies have shown that you should position key content on your web pages in a certain format in order to have maximum impact.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools B2B Marketing Content 100

B2B Marketing Traction

MARCH 8, 2012

Do visitors on your site feel like they’ve landed on another planet? Or, do they feel like they do when they walk into your lobby, where your logo is prominently displayed along with articles about your company, awards you’ve received, and a display of products?

Marketing Websites 100

Marketing Websites CMO Forrester Display 100

B2B Marketing Traction

JANUARY 20, 2015

Jennifer Beever has been getting marketing results for clients through search engine optimization, web sites and online marketing since 1998. Jennifer began blogging in 2009 and saw first hand how the blog increased awareness of her expertise, drove more traffic to her website and made her phone ring!

Consulting 100

Consulting Marketing Mix Planning Tactics 100

B2B Marketing Traction

AUGUST 31, 2011

Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. A blog on your site that you update frequently ensures that the content is fresh, dynamic and current. You optimize your RSS feed.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

JULY 20, 2012

We have found malware inserted into WordPress sites on two occasions and removed it for our clients. This has happened to at lease three clients that I can think of. One negative aspect of open source websites is that the open source is well, “open” to hacking and malware.

Marketing Websites 100

Marketing Websites Work Management Marketing Management B2B 100

B2B Marketing Traction

JUNE 4, 2012

Are you getting too many emails or text messages from others’ sharing on social media sites? I tried the links to LinkedIn, Facebook and Twitter, and they all went directly to my notifications settings or preferences pages on the sites. Here is how you can control them.

Social Networks 100

Social Networks Social Media Twitter Curation 100

B2B Marketing Traction

NOVEMBER 6, 2012

.” With recent changes in the way search engines index sites and rate them for keyword searches, you need to have more content – even better, you need “strategic content.” Content on the website is linked to on social media sites, where people connect with you and follow you.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

FEBRUARY 14, 2011

Maybe you didn’t know that you should ask the question, “What kind of tactics are you using to optimize my web site for search engines?” He hired a company to optimize his site. His site was summarily de-listed by Google. His site had been coming up high in the results and generating potential client leads.

PageRank 100

PageRank Guidelines SEM Vendors 100

B2B Marketing Traction

JANUARY 15, 2015

Jennifer Beever has been getting marketing results for clients through search engine optimization, web sites and online marketing since 1998. Jennifer has been on LinkedIn since 2004 and has systematically and strategically optimized her profile, and connected and engaged with quality professionals all around the world.

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

AUGUST 27, 2010

Here are the top five reasons management should consider keeping their site updated with a fresh look and feel, accurate content, and current technology. Note: some of these stats are from the Earnest blog.). 9 of 10 buyers say that when they’re ready to buy, they’ll find you.

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100

B2B Marketing Traction

JANUARY 20, 2012

If your site isn’t taking advantage of the latest website programming code and features, the search engines will have a more difficult time finding it. Do you have no employee photos and bios on your site? Your legacy website may be holding you back from getting found on the Internet.

B2B Marketing 100

B2B Marketing B2B Planning Transparency 100

B2B Marketing Traction

DECEMBER 22, 2010

What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment? Your Web Site Isn’t Sticky. What happens when a visitor comes to your site? Your web site must be designed with your target visitor – not you – in mind!

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

OCTOBER 12, 2012

There are some optimization elements that should be built into every site, but the critical factor now is content. Quality content on your site and sharing that content on quality social media sites (NOT content farms) so that others like it, comment on it, and begin to follow you as a subject or industry thought leader.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

JULY 18, 2012

Spammy search engine optimization tactics on your site are sneaky, confusing, and a turnoff to prospects. Don’t use SEO tricks in a effort to attract qualified prospects to your site. Good content is transparent, helpful and valuable to your prospects. New Incite creates content for clients that want to get found online.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

DECEMBER 1, 2011

Up to a month for Google to crawl your new site or new blog. Engage with others and encourage comments and likes of your site. When will you see results from social media and SEO? When is your tweet, blog post, and video content enough? It takes time. Up to three months for social media messaging traction. Keep adding content.

Social Media 100

Social Media SEO Media Marketing Analytics Tools 100

B2B Marketing Traction

DECEMBER 15, 2011

This give you clues as to what media visitors to your site prefer and what topics are most popular. Leverage the most popular page topics on your site. Put a bunch of content formats on your site about the same topic and see which is most popular. Here are some ideas for how to identify what content you should create.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

JANUARY 13, 2016

a map of the new site architecture, keyword analysis OR a strategy for SEO. When the website pages were created, I pointed out that the structure was not optimal for SEO, leading to a restructuring of the site. They jumped into the project with a low-cost vendor from overseas without a plan or a specification.

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

APRIL 13, 2012

At a minimum, you should: Record login and payment information for all online marketing accounts , including your website host, website domain name registration, email marketing program, photography sites, and social media accounts. Simplicity Marketing’s blog post on how to back up a WordPress site.

B2B Marketing 100

B2B Marketing Social Media Domain B2B 100