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Marketing Insider Group
JULY 29, 2021
One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. If you want to do something different from what attendees are already used to, be more creative and open to new ideas. Lightning Talks Session. Dedicated Q&A Session.
Webbiquity
MARCH 2, 2021
For multi-session, multi-virtual-location online events like trade shows and expos, check out what Stas Zaslavsky and his team at VII Events have built. Other than the educational value, the key reason people attend events—whether online or in person—is to reconnect with industry contacts and meet new people, to make new acquaintances.
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Marketing Insider Group
FEBRUARY 12, 2024
Fast forward to today, and it’s a whole new ball game. Look at metrics like bounce rate, page views, and average session duration. High bounce rates and low session durations might indicate that users aren’t finding what they need or enjoying their experience. Back in the day, website UX was pretty straightforward.
Martech
JANUARY 9, 2024
And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Webbiquity
AUGUST 18, 2020
New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience. Features include breakout sessions, virtual exhibitor booths, lead capture, streaming video, and capability to interact with speakers, sponsors, and other event attendees. Image credit: Teooh.
Seismic
JANUARY 18, 2024
Shift into the new year Last October, more than one thousand enablement experts and professionals gathered in San Diego for Shift 2023 , Seismic’s annual enablement conference. Attendees participated in various sessions designed to equip them for their enablement journeys’ complexity.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC
The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers. This session will help you start off on the right foot. If you are considering implementing account-based marketing, chances are you have also explored technology options.
Speaker: Jen Dewar, CEO of Jalydew
Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. In this session you will learn: How to turn brand awareness into tangible market value. Enter: conversion rate optimization (CRO).
Speaker: Susan Spencer, Principal of Spencer Communications
Whether you're new to intent data or want to get more from the services you’re already using, this webinar will deliver valuable insights. Don’t miss this must-attend session. and get a practical roadmap for effectively leveraging intent data once you receive it. May 10, 2023 at 12:30 pm PT, 3:30 pm ET, 8:30 pm GMT
Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates
As prospects become more proficient on social media, many organizations struggle to keep up, not knowing how to navigate the new digital landscape. This is an exclusive session that you won't want to miss! In this era of social media, traditional ways of selling are not as effective as they used to be. How to achieve leadership buy-in.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
By developing product- and customer-focused Flywheels, you can uncover new insights, make better products, and invest in more meaningful research. Attendees for this session will: Learn how Flywheels create momentum and value. Explore the process for defining your team’s Flywheel. Uncover how to supercharge and expand your Flywheel.
Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC
During this session, you will learn: How to minimize the time it takes for your prospect to commit and make a final buying decision. How to tap into growing markets for new sales opportunities. How to use before-and-after stories to increase the perceived value of your offer.
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