The B2B Marketer’s Guide to Creating Irresistible Lead Magnets
Marketing Insider Group
JULY 14, 2021
Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. If your website offers an overview of your product, your lead magnet could offer a full product demo video. The product demo is more informational. So you’re a B2B marketer. Sound right? Actionable.
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