Brightedge

APRIL 1, 2021

Last month we hosted a webinar on Core Web Vitals ahead of the Google Page Experience Update scheduled for May, 2021. Following the webinar, we reviewed the questions, and felt there were some common themes that would be valuable to address more broadly.

Webinar Metrics 59

Webinar Metrics Banners SERP Sample 59

Marketing Insider Group

JULY 29, 2021

You can reduce your webinar-style speaking sessions by introducing one or two fireside chats in your event. Organizers and speakers can also use this opportunity to take feedback and sample opinions. The duration of the soapbox session should be around 30 minutes. Fireside Chats. Fun Elements. Guest Author: Christina Tomlinson.

Conference 344

Conference Webinar Metrics Advertising Agencies Work Management 344

The Effective Marketer

JANUARY 27, 2014

Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities. But what good is all the work in putting together a nice webinar if your registration rates suck?

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Landing Pages Webinar Metrics Practices Best Practices 100

ViewPoint

OCTOBER 4, 2016

Finally, I provide some sample questions for the transition between the opening and dialog portions of a sales call (phone or face-to-face) and some pain inducing questions for the dialog portion of the call. I also suggest that questions to asks prospects break down into the following categories: pain, priority, process and environment.

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Webinar Metrics CRM Thought Leadership Sample 136

markempa

SEPTEMBER 22, 2011

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. See for yourself in the webinar replay below. Watch the first webinar here: b2bleadblog.com/part1.

Webinar Metrics 120

Webinar Metrics Top of Funnel Ideal Customer Profiles Case Study 120

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

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Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Biznology

JUNE 25, 2020

There is and will continue to be a tremendous focus on modifying remote work policies and processes, rethinking workforce configuration, employee engagement and internal communications strategies and programs. We’re launching this exciting new initiative via a webinar on July 1 st. Thank you to those of you who participated.

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Organization Sample Enterprise Management Consulting 197

Martech

OCTOBER 30, 2023

Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. As of this October release, Adobe has developed the ability to add external co-hosts who do not need a Marketo Engage user account to co-host webinars.

Marketo 107

Marketo Webinar Metrics User-Generated Content Demand Generation Agencies 107

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. What’s interesting, though, is we uncovered a different relationship between research and growth. Doing original research is no walk in the park…

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

The Point

DECEMBER 6, 2022

SEM, Webinars, content syndication) so using MQLs allows for a more even playing field. Here’s a sample calculation: Total target revenue is $5 Million. People (in-house or outsourced, salaries or agency fees) * Content (Webinars, ebooks, video) * Technology & infrastructure. What do these budget numbers not include?

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Budget Programs Lead Ranking Demand Marketing Qualified Leads 162

Hinge Marketing

MARCH 26, 2020

While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Zoominfo

JULY 2, 2020

Oftentimes, this is due to a lack of strategy. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Establish goals and KPIs. The ultimate goal?

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

DiscoverOrg

MAY 6, 2016

With the right strategy, you can begin working your leads and closing deals before you even get on the plane. Instead of reading a two-page description of what the most effective strategies are, I want you to watch a short, 45-minute webinar that shows successful trade show strategy, messaging, cadence, and methods that increase conversions.

Trade Show 136

Trade Show Webinar Metrics Marketing & Strategy Broadcasting 136

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

DiscoverOrg

MAY 6, 2016

With the right strategy, you can begin working your leads and closing deals before you even get on the plane. Instead of reading a two-page description of what the most effective strategies are, I want you to watch a short, 45-minute webinar that shows successful trade show strategy, messaging, cadence, and methods that increase conversions.

Trade Show 120

Trade Show Webinar Metrics Marketing & Strategy Broadcasting 120

Oktopost

APRIL 9, 2024

However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Rev

JUNE 21, 2023

While both strategies aim to generate new customers, lead generation focuses on generating large volumes of leads, while sales prospecting focuses on targeting and converting specific, high-quality prospects. So, you’ll want to ensure your company has a strategy that effectively targets both and engages them in meaningful ways.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Live and On-Demand Webinars. Training Courses.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Sword and the Script | B2B

APRIL 9, 2024

An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance Webinars were all the rage during the pandemic. The question that remains is – how are webinars performing now? >>> Need an extra pair of hands?

Webinar Metrics 81

Webinar Metrics Advertising Benchmark Personalization Landing Pages 81

Only B2B

SEPTEMBER 27, 2022

In this post, we’ll talk about the same topic and introduce you to cutting-edge B2B marketing strategies that will help you increase the calibre of your leads. The following six cutting-edge B&B marketing strategies can be used to produce higher-quality leads: 1. Must Read: 6 B2B Lead Generation Strategies to follow in 2022.

Sales Qualified Leads 62

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 62

Martech

DECEMBER 1, 2022

The primary audience has been B2B marketers looking for creative ways to engage with prospects. Sample eGift selection. Emails, phone calls, white papers, webinars — there are many ways for marketing and sales organizations to drive acquisition and retention. An onboarding strategy. Image courtesy Sendoso.

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Service SMB Fulfillment Sample 119

EMagine B2B Blog

MARCH 4, 2015

When it comes to social media most marketers admittedly lack a cohesive strategy. With literally hundreds of options to leverage social channels, a clearly defined strategy is critical. Register for our webinar today! Even those who do choose to use social media still seem confused as to how they work or why they are needed.

Social Media 40

Social Media Webinar Metrics Media B2B 40

SendX

JUNE 25, 2021

And how can you compose an email that conveys your sincerity about the mistake? In this post, we’re to answer those 3 questions so that you can effectively craft an apology email whenever a mistake happens. Read on to learn strategies you can apply and examples you can get ideas from. What Is An Apology Email?

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Examples Sample Transparency CAN-SPAM 195

Zoominfo

JUNE 8, 2020

I’m getting much more email than I ever have before. That morning routine of archiving emails has morphed from a 30-second task to a chore. And the types of emails are different than they’d use to be. More webinars, that makes sense. What about emails sending me offers? What about just pure marketing emails?

Paid Search Agency 195

Paid Search Agency Zoominfo Companies Ad Building 195

Sprout Social

FEBRUARY 17, 2022

6 sample email blast templates (and why they worked). The best email blasts have three things in common: Relevance. So whether you opt for plain text or a design theme, you need these elements to increase email opens and conversions. Here’s a look at six sample email blast templates brands used to get results.

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Template Email Marketing Blast Campaigns Planning 131

Martech

MARCH 9, 2022

“Today, A/B testing is thriving — it’s been a huge improvement from non-A/B testing,” said George Khachatryan, CEO of AI company OfferFit, in a recent webinar. “At Designing A/B tests, determining samples sizes, and deploying them takes up a lot of time and resources, and analyzing the findings requires high levels of precision.

Allocation 136

Allocation Marketing AI Marketing Automation Services Work Management 136

DealSignal

FEBRUARY 23, 2023

In fact, according to the Data & Marketing Association , email marketing B2B lead generation has an average ROI of $42 for every $1 spent. 10 Email Marketing B2B Lead Generation Strategies In this blog post, we will share 10 strategies to help you use email marketing to generate high-quality B2B leads.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

SmartBug Media

MARCH 15, 2023

Not only is it important to know your goals and objectives for a HubSpot-Salesforce integration, but you also need to ensure that they are aligned with the overall integration strategy. By taking the time to properly map out your integration strategy, you can ensure that it meets your goals, objectives, and customer needs.

Hubspot 98

Hubspot Webinar Metrics Sample Training 98

Televerde

MAY 30, 2022

To keep your business growing, you need effective lead generation strategies. You need to have a clear, purpose-driven lead generation strategy to bring in the customers and revenue your business needs to thrive. Let’s explore some of the best lead generation strategies that your business should use to get you through 2022.

Lead Generation 59

Lead Generation Sales Qualified Leads Webinar Metrics Generation 59

Contently

JANUARY 13, 2023

You may hear them speak in a webinar or podcast, see their blog on social media, or hear about them from a friend. McDonald’s, for example, collaborated with chefs in Denmark to produce alternative burger flavors that users sampled on social media. In this approach, the influencer recommends a product or service to an audience.

Brand Identity 154

Brand Identity Branding Best Practices Thought Leadership 154

Zoominfo

JULY 2, 2020

Oftentimes, this is due to a lack of strategy. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Establish goals and KPIs. The ultimate goal?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

MAY 5, 2020

Zoom Video Communications has seen astounding growth, increasing over 300%, according to our samples of businesses. The webinar format of today does not look much different from the webinar from ten years ago. Web conferencing as a whole grew over 68% from January 30 to March 30.

Tools 179

Tools Work Management Marketing Management Paper 179

Zoominfo

JUNE 8, 2020

I’m getting much more email than I ever have before. That morning routine of archiving emails has morphed from a 30-second task to a chore. And the types of emails are different than they’d use to be. More webinars , that makes sense. That’s a pretty good sample size. But I’m also getting more cold outreach.

Paid Search Agency 147

Paid Search Agency Zoominfo Companies Ad Building 147

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? Each lever lends itself to a specific strategy.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

ClickZ

JULY 31, 2020

For example, a buyer watches a product Webinar (first state) then browses to LinkedIn (transition) where they click on an Ad impression for the same product (second state). Once you have solid and trusted data behind attribution, you can be confident in using the results to inform and drive marketing mix strategy and investment decisions.

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Marketing Attribution Buyer's Journey Touchpoints Paid Search Agency 122

Martech

NOVEMBER 3, 2021

The challenge that plagues agile marketing teams is we too often go from very high level goals, such as BHAGs or KPIs, to individual tasks. When we can come up with BHAGs, we can then go from the KPI measurement to something more actionable that everyone can get their heads around. Breaking work into stories.

Webinar Metrics 100

Webinar Metrics Work Management Class Marketing Management 100

Modern B2B

SEPTEMBER 28, 2023

Quantitative research: Unveiling insights from numbers Quantitative research involves the collection and analysis of numerical data. This approach focuses on gathering data from a large sample size, meaning you can identify any outstanding trends or patterns.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52