What Are the 4 Ps of Marketing, and How Are They Still Relevant?
Marketing Insider Group
APRIL 13, 2023
(For example, twice as many companies now compete on customer experience than price or product.) Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. Setting a price still depends on your production costs and the value your customers get from the item.
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