Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. Traditional marketing starts with the product. Every product is different.

Marketing & Strategy 231

Marketing & Strategy Marketing Strategy Work Management Product 231

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Many sales reps struggle with it, as if stumbling in the dark. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. What is B2B Sales Experience? Guest post by Eduard Klein.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Marketing Insider Group

APRIL 13, 2023

Marketing your company is as important as your routine business operations and requires just as much work. Can this producer-oriented framework still be valid, especially since modern business and marketing are more customer-centric than ever? Product This one might seem to be a no-brainer; you have to start with something to sell.

Relevance 333

Relevance Planning Paid Search Agency Work Management 333

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

Convince & Convert

MARCH 7, 2024

From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. Key findings highlighted: Room for improvement.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Because we understand just how valuable case studies are in educating customers and increasing conversions. It starts by introducing who the customer is and what kind of problems they face. This wisdom also applies to sales conversations and marketing.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. It requires building strong relationships with potential business clients, understanding their specific needs and pain points, and tailoring marketing strategies to address those concerns effectively.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Martech

MARCH 27, 2024

But is ABM the right approach for your business? Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue. Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue.

Account Based Marketing 105

Account Based Marketing Spending B2B Marketing ABM 105

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. The B2B sales space is changing. Why is social media for sales a must-have?

Social Media 69

Social Media Top of Funnel B2B Thought Leadership Media 69

Salesforce Marketing Cloud

MARCH 15, 2024

AI has taken center stage, but the question on many manufacturers’ minds is “how do I get started with generative AI?” Start by reviewing how many systems you currently have in place. How many of them contain data that overlaps? Download the guide 1. This creates complexities that make unification a challenge.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. You don’t need to take any action on your existing setup.

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

Salesforce Marketing Cloud

MARCH 7, 2024

But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly? How can AI help you improve your email segmentation efforts? 6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Convince & Convert

MARCH 28, 2024

And how do you keep it fresh and updated so your insights can mature along with your customer needs? Here’s what that looks like: Gather data Customer surveys, interviews, feedback forms, support tickets, and sales calls – use every tool in your arsenal to collect insights from your customers.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Martech

MARCH 20, 2024

Start with soul searching What is your why? Don’t default to talking about the products or services your company provides or how it delivers them. Start by examining and then articulating your purpose because it’s the “why” that people actually buy. If you do business outside the U.S., However, the ROI can be enormous.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Brand Identity 101

Martech

OCTOBER 6, 2023

New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. For many marketing automation platforms, system default glossaries can be an easy starting place.

Lead Ranking 135

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 135

Martech

FEBRUARY 6, 2024

The path from startup to successful business is a marathon, not a sprint. While an aggressive sales strategy is critical in the early stages, long-term profitability requires balancing customer acquisition and lifetime value. We explore strategies to evolve from a sales-driven startup to a mature, profitable company.

COA 102

COA B2B Sales B2B Startups 102

Televerde

APRIL 30, 2024

In the digital age, when marketing predominantly happens online, phone calls—even cold ones—add a personal touch to the sales process that can make your business stand out. That said, cold calling has evolved alongside sales trends and new social norms.

Cold Calling 52

Cold Calling Lead Scoring Lead Ranking Leads 52

Marketri

APRIL 18, 2024

Many companies come into marketing with unrealistic expectations, hoping that hiring a marketing firm will deliver growth and new business opportunities overnight. Assessing a Company’s Starting Point When a company first comes to a marketing agency, the agency evaluates where that company is in their marketing journey.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Planning Marketing & Strategy 62

Martech

JANUARY 4, 2024

New channels, new platforms, new customer expectations, how do you keep on top of them all? She started her first business at the age of 19, selling jewelry assembled in her bedroom on Etsy. Amy is also the founder of the Digital Course Academy, which teaches users how to build and launch successful online courses.

eCommerce 111

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 111

Navigate the Channel

MARCH 11, 2024

, you know business shifted. Some brick-and-mortar businesses closed. Department of Commerce speaks to the (probably) unyielding “paradigm shift that COVID disruptions have brought to business.” eCommerce can be a substitute for brick-and-mortar stores, although some businesses choose to remain both (Target, anyone?)

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. Target Audience? Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Strategic-IC

APRIL 29, 2024

Every contact, interaction, conversation and opportunity starts with a relationship. Relationships are the building blocks of successful businesses – and of course, ABM is all about creating long-lasting, meaningful relationships with the accounts that matter most. Every organization has different nuances and complexities.

Account Based Marketing 62

Account Based Marketing ABM Ad Building Tips 62

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Sales great Zig Ziglar once wrote, “If you aim at nothing, you will hit it every time.” ” That’s the struggle of every team without clear sales targets: no clarity, no progress, no growth. See how it works What are sales targets? Why are sales targets important? But will they?

Cross-Selling 116

Cross-Selling Budget Programs Training Forecasting 116

Optinmonster

APRIL 11, 2024

Let’s look at a few practical examples of how you can use OptinMonster together with Uncanny Automator, no matter what type of business you run. Example 1: The Personalized Welcome Business: You’re running a real estate company that helps people find properties on the East Coast of the US.

Automation 87

Automation Marketing Websites Work Management Conversion 87

Launch Marketing

MARCH 13, 2024

A messaging framework is a tool that helps embody and communicate your strategy and story across all different lines of business. Company Messaging Showcases Your Brand At the highest level, company messaging gets to the heart of what customers need and how your company’s product, service or solution meets those needs.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Salesforce Marketing Cloud

JANUARY 12, 2024

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Martech

SEPTEMBER 19, 2023

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. Businesses that have already adopted the model close 67% more deals. But is it marketing or sales to blame? Sounds impressive?

Lead Ranking 115

Lead Ranking Top of Funnel Lead Scoring ROMI 115

Optinmonster

APRIL 10, 2024

Do you want to drive more sales and increase customer loyalty while building stronger connections with them? Want to know how to apply emotional intelligence in your marketing? But most of them don’t tell you how exactly to apply it to your campaigns. It also lets you communicate your brand’s value more authentically.

Marketing AI 86

Marketing AI Planning Paid Search Agency Psychographics 86

Lead Forensics

APRIL 18, 2024

Whether you’re familiar with buyer personas, or this is the first time you’ve encountered them, let’s look at the whats, whys and hows… What is a Buyer Persona? How Do You Create a Buyer Persona? Those in marketing and sales will have different requirements to those in retention and credit control. What size business?

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Lead Forensics

APRIL 18, 2024

Whether you’re familiar with buyer personas, or this is the first time you’ve encountered them, let’s look at the whats, whys and hows… What is a Buyer Persona? How Do You Create a Buyer Persona? Those in marketing and sales will have different requirements to those in retention and credit control. What size business?

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Salesforce Marketing Cloud

FEBRUARY 2, 2024

You sit down to write an email that perfectly outlines how you can help them meet their goals, and you hit “send.” Below, we share a vetted sales email template that can help you get responses. What you’ll learn What is a sales email template? Engage buyers everywhere What is a sales email template? Contact information.

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Martech

FEBRUARY 12, 2024

Mary looked at the calendar as she started her workday. She couldn’t keep spending money on search words, emails, and sales events that didn’t produce revenue. The content for the new product line needed revamping, and sales were carping about the lack of leads. It was planning time. It had to be different.

Paid Search Agency 100

Paid Search Agency Planning Ad Building Enterprise Management 100

Martech

NOVEMBER 27, 2023

But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. You can stop reading here.

Marketing Automation Services 101

Marketing Automation Services Terms and Conditions Advertising Agencies CRM 101

Salesforce Marketing Cloud

OCTOBER 10, 2023

It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time. It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time. Why is a sales cycle important?

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110