Act-On

NOVEMBER 15, 2023

Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. What do you hope to accomplish through sales enablement? Maybe it’s increasing revenue by a certain percentage or improving customer satisfaction. Consideration.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Customer Experience Matrix

APRIL 26, 2024

Has anyone asked you recently about the past, present, and future of Customer Data Platforms? It’s eleven years since the term “customer data platform” appeared in 2013. What stages has it gone through over that time? What was new about CDP was that it was packaged software that was building a customer database.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 156

EveryoneSocial

MARCH 30, 2021

When inclusion is a priority in your workplace, employee resources groups positively inform the metrics for any company’s objectives and key results, key performance indicators. Aligning Employee Resource Groups with Company OKRs and KPIs. Identify solutions for problems shared by the group, company, executives, and customers alike.

Resources 63

Resources Ad brokers Paid Search Agency Work Management 63

Marketing Insider Group

JANUARY 30, 2024

They’re focusing on what each part of their business needs, tailoring their content to these specific areas. We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. Plus, it’s a big win for staying ahead of the competition and making customers happy.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

NetLine

MAY 25, 2022

Human Resources professionals have had quite the last few years, huh? What would happen to my employment status if I happened to move to a new state?” . What worked for years suddenly seemed irrelevant. What worked for years suddenly seemed irrelevant. What Do Human Resources Professionals Need From Their HRIS Software?

Work Management 52

Work Management Marketing Management Resources Allocation 52

B2B Marketing Directions

OCTOBER 31, 2021

By now, most B2B marketing leaders are well into their planning for 2022, and some of the most important and difficult decisions they will be required to make during the planning process involve the allocation of marketing resources (money, people, time, etc.).

Allocation 52

Allocation Resources Planning Work Management 52

Hubspot

FEBRUARY 6, 2020

As a salesperson, every last interaction you have with a customer or prospect matters — no matter how, when, why, or where you reach them. Every interaction a salesperson has in the interest of selling something constitutes what’s known as a “sales engagement.” What Is Sales Engagement? But how can you make sense of that data?

Resources 77

Resources Rules Allocation Work Management 77

Marketing Insider Group

MARCH 25, 2024

Understanding Marketing Databases A marketing database is a comprehensive collection of data about your customers and prospects. It includes details like: Customer names Contact information Purchase history Interaction history Preferences This information is invaluable for businesses looking to tailor their marketing strategies effectively.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

DealSignal

OCTOBER 18, 2020

What about your targeted accounts? With the budget and resources pressures caused by the pandemic, having enriched data can prevent you from spinning your wheels on tactics and prospects that won’t gain any traction. How much information do you have on every prospect in your database? saves you valuable time.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Resources 98

Sprout Social

FEBRUARY 1, 2021

From ancient family crests to corporate branding, we use logos to represent who we are and what message we want to share with the world. In 2018, we refreshed our company values and created a logo system to illustrate our culture, our aspirations and what we stand for as an organization. What was the first step in the process?

Resources 94

Resources Design Business Lead Ranking 94

Vision Edge Marketing

SEPTEMBER 12, 2023

Here’s what we’ll cover in this episode: 1. What to Assemble Before Starting your Strategic Plan Relevant Data Past Performance SWOT Analysis 2. This step provides valuable insights into what did and didn’t work and informs decision-making. Select and implement winning strategies.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Zoominfo

JULY 26, 2023

Experts say that standout growth will come from teams that double down on productivity. What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Millie Beetham, director of ZI Labs & GTM innovation at ZoomInfo. .

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Automation 130

Marketing Insider Group

APRIL 17, 2023

We know what it takes to share insight that makes a difference. This article dives into the what, why, and how of Gen Z subcultures in hopes to better understand the needs of one of today’s youngest target audiences. What Is Brand Storytelling? Google Says AI Generated Content Is Against Guidelines By Matt G.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

EMagine B2B Blog

MAY 14, 2013

Emagine has been an incredible resource for our business. Our relationship with eMagine has positioned us for greater success and we couldn’t be happier.”. Tara-Marie Lynch, Marketing Specialist at Hipotronics, Inc.

Budget Programs 40

Budget Programs Work Management Marketing Management Advertising Agencies 40

EMagine B2B Blog

MARCH 5, 2013

. “Everyone here is so thrilled with the complete makeover you gave us… the new marketing messages we use every day, the “plug & Leaf logo we all loved at first sight, and the beautiful clean fresh website that is already a wonderful resource for our customers, our investors and especially for us! What a great team!

RFP 40

RFP Work Management Marketing Management Startups 40

EMagine B2B Blog

FEBRUARY 7, 2013

. “Everyone here is so thrilled with the complete makeover eMagine gave us… the new marketing messages we use every day, the “plug & Leaf logo we all loved at first sight, and the beautiful clean fresh website that is already a wonderful resource for our customers, our investors and especially for us! What a great team!

Work Management 40

Work Management Marketing Management PPC Advertising Agencies 40

Martech

APRIL 16, 2024

And you’ve probably been wondering, what is real-time marketing? What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Milliseconds?

Enterprise Management 98

Enterprise Management Paid Search Agency Planning Marketing Management 98

EMagine B2B Blog

NOVEMBER 22, 2012

We felt that they really understood what we wanted in our website, because they LISTENED! Even when we needed to start and stop a few times due to resource constraints on our end, Paul was able to be flexible and get the project back on track as soon as we were ready.” We interviewed several firms prior to selecting eMagine.

Paid Search Agency 40

Paid Search Agency Work Management Advertising Agencies Consulting 40

DealSignal

OCTOBER 18, 2022

What about your targeted accounts? With the budget and resources pressures caused by the pandemic, having enriched data can prevent you from spinning your wheels on tactics and prospects that won’t gain any traction. How much information do you have on every prospect in your database? Improve lead qualification with richer data.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Resources 52

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Salesforce Marketing Cloud

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. And you love building community with others who know what it’s like to walk in your shoes. Let’s take a few minutes to explore what this community is, why it’s important, and why so many Serviceblazers get so much out of it.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Convince & Convert

APRIL 29, 2012

Paradox: in an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less. Of course there is no voice of the other side in the marketplace, no ads or sponsorships for the “yeah, but what about the human capital that needs to pilot this craft?”

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Content Marketing Institute

NOVEMBER 8, 2018

Informational keywords include: I need to, how, what is, what are, best ways to, says @MikeOnlineCoach. Check out what Moz founder Rand Fishkin writes about with commercial investigation search. What needs to change? What pages already edge out competitors? It all comes back to what you’re selling.

Keywords 88

Keywords Intent Resources Top of Funnel 88

Televerde

MARCH 26, 2019

A resounding thought you may hear from most Human Resources professionals is that they never imagined they’d end up in this line of work. I learned of Televerde from the former HR leader who was part of a local human resources professional group, and I was immediately intrigued. How could I not be?

Resources 40

Resources Lead Ranking Thought Leadership Education 40

Convince & Convert

MAY 15, 2013

My least favorite question to get from clients or audiences is “what’s the hot new thing in social media?” The number one complaint I hear from customers, friends, and social media managers who join the Social Pros podcast is that they don’t have enough time. Or a waste of company resources? tweet this).

Social Media 128

Social Media Resources Paid Search Agency Companies 128

Salesforce Marketing Cloud

JANUARY 12, 2024

SMB leaders are experts at making the most of limited resources to draw in customers. Limited resources don’t have to mean scrapping plans — it’s all about adapting. Between business closures and new customer demands and habits, opportunities may exist to launch new products or services.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Contently

OCTOBER 18, 2022

Customer research can surprise you. There’s no doubt about it: The customer-obsessed company wins. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. They’re afraid they might do it wrong or of what they might find. Lack of resources.

Research 156

Research Paid Search Agency Companies Marketing Budget 156

DealSignal

OCTOBER 18, 2020

What about your targeted accounts? With the budget and resources pressures caused by the pandemic, having enriched data can prevent you from spinning your wheels on tactics and prospects that won’t gain any traction. How much information do you have on every prospect in your database? Improve lead qualification with richer data.

Marketing Budget 59

Marketing Budget Marketing Budget Creation Budget Programs Resources 59

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. Because we understand just how valuable case studies are in educating customers and increasing conversions.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Engagio

APRIL 12, 2024

What is customer retention and why is it important “It costs five times as much to attract a new customer than to keep an existing one.” Customer retention: the ability of a business to keep its existing customers. Happy and satisfied customers lead to loyalty and retention.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Martech

DECEMBER 21, 2023

Constructing a powerful and effective value proposition must include what is exclusive to your offer and answer the question “Why should I choose your company over any other company?” Attract Most teams play it safe, doing what everyone else does to attract prospects. Once you have that, dig deep to understand what worked and why.

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 105

Sprout Social

APRIL 25, 2024

Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks.

Social Media 79

Social Media Template Work Management Marketing Management 79

Convince & Convert

MARCH 7, 2024

From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. But what are the specific ways that GTM professionals are using AI? And what is working and not working? Key findings highlighted: Room for improvement. AI makes an impact.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Contently

MARCH 30, 2023

By sucks, I mean it likely focuses on issues that don’t particularly matter to your target customer and talks about them in a generic and non-differentiated way that isn’t creating demand for your business. You were doing your best with what you were given — and what you were given was (I’m guessing) not much.

SEO 144

SEO SERP Content Keywords 144

Seismic

MARCH 26, 2024

Fast forward to an increasingly tech-friendly, remote workforce, and to say learning styles have changed is an understatement. Suffice it to say, a blended approach to learning is now a best practice. Before joining Seismic, she was a Seismic customer who implemented a global instance of Seismic Learning.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Sprout Social

FEBRUARY 28, 2024

What is social media technology? These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 103

Social Media Work Management Marketing Management Media 103

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. And you understand the need for building community with others who know what it’s like to walk in your shoes.

Work Management 132

Work Management Peer-to-peer Service Communities 132