Heinz Marketing

MARCH 25, 2022

Instagram has been a long ignored social media platform for us as an organization. But we’ve been missing a huge opportunity in Instagram all this time—and that’s showcasing our employer brand. That’s where Instagram came in for us. Instagram and Employer Brand. What is an Employer Brand? Opportunities all Around.

Brand Identity 101

Brand Identity Branding Internet Marketing Linkedin 101

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Social Media 118

Social Media Training Course Resources 118

SmartBug Media

DECEMBER 23, 2021

We have our own virtual community at SmartBug® called #LadyBugs, where we share articles and resources—or even vent when we need to. Last week, our #LadyBug members shared some of their favorite resources that are by women and for women, including podcasts, newsletters, and websites. I’ve compiled them all in this article.

Resources 98

Resources Fulfillment Newsletter Communities 98

ClearVoice

JUNE 19, 2020

Whether you’re looking for tools to boost your freelance career, needing support, or simply seeking ways to give back to the black community, here’s a list of organizations and resources to get you started. Therapy for Black Girls , or TFBG, is making remarkable strides in providing mental health resources for black women everywhere.

Resources 111

Resources Communities Guidelines Press 111

Sprout Social

MARCH 21, 2022

How much time do you spend creating your Instagram posts? That’s where Instagram Guides come in. Guides are a collection of published posts featured on your Instagram profile. The 3 types of guides on Instagram. There are three different types of Instagram Guides—post, product and place Guides.

Examples 103

Examples Curation Communities Ideal Customer Profiles 103

Buffer

MARCH 30, 2023

Whether you have a specific niche as a content creator or not, you probably post about a handful of similar topics on your Instagram and TikTok that your followers want to hear about. A social media series is essentially a new take on the primary content you’re already creating for your TikTok and Instagram.

Social Media 100

Social Media Marketing AI Media Communities 100

Buffer

OCTOBER 29, 2021

Especially for entrepreneurs with countless non-social-media-related to-dos on their plates, staying on top of Instagram trends can be tough. To cut through the noise of how to best utilize the platform, we’ve gone right to the source and chatted with four women about the most effective Instagram campaigns they’ve ever launched.

Small Business Marketing 104

Small Business Marketing Campaigns Business PR 104

Buffer

MAY 25, 2022

We recently launched direct Instagram carousels scheduling in Buffer. Now you can scheduled carousel posts to be published automatically in Instagram—no need for reminders. To find out, we analyzed the 184 posts @Buffer published on Instagram over the past year. Today, we can directly schedule Instagram carousels.

Custom Publishing 94

Custom Publishing Click Rate Impressions Act-On 94

Brandpoint

JUNE 4, 2020

Liz will be speaking virtually at the SMSS on the topic “Producing Consistent Content with Limited Resources for Small Businesses.” ” She was also so kind as to let us interview her about her session, including tips and tricks for working with limited resources and minimal design background. AKA, most of us!)

Resources 148

Resources Budget Programs Paid Search Agency Advertising Agencies 148

Hubspot

OCTOBER 16, 2020

In July, nearly 41% of Australia's population was on Instagram. And, with Australia being one of the biggest internet and social media growth regions , its Instagram audiences are likely to keep getting bigger. No matter what country you're marketing in, Instagram's platform is primed for brand awareness. There were 10.45

Stats 97

Stats Trends Bandwidth Social Media 97

Optinmonster

AUGUST 20, 2021

Do you want to add a custom Instagram feed to WordPress, but you’re not sure where to start? Instagram is one of the most popular social media platforms on the market. But what if there were a way to get even MORE followers to your Instagram in under 5 minutes ? Why Add an Instagram Feed to WordPress?

Ideal Customer Profiles 83

Ideal Customer Profiles Youtube Bundling Social Media 83

ClearVoice

MAY 22, 2020

How to create Instagram highlights: Design and create your highlight cover images. Once the highlight cover is uploaded to your Instagram story, click the (heart) icon titled “highlight” in the bottom-right corner. percent will use Instagram.” percent will use Instagram.” Brainstorm categories for your highlights (e.g.

Ideal Customer Profiles 111

Ideal Customer Profiles Paid Search Agency Profiling Emarketing 111

Hubspot

OCTOBER 22, 2019

However, nowadays, 71% of businesses are on the platform -- to compete with other companies in your industry, then, it's critical you have a solid Instagram strategy in-place, particularly if your intended audience uses the app. Type of Content to Post on Instagram. Want 30 days' worth of Instagram post ideas?

Planning 94

Planning Template Education Ideal Customer Profiles 94

Buffer

SEPTEMBER 26, 2022

Most social media bios – including Instagram – function as your digital personality. Every part of your Instagram bio is an opportunity to not only introduce (and re-introduce) yourself but also communicate your value to your audience. What is an Instagram Bio? What is your brand’s personality?

Ideal Customer Profiles 81

Ideal Customer Profiles Profiling Impressions Sample 81

Hubspot

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch.

Paid Search Agency 101

Paid Search Agency Viral Marketing Marketing & Strategy Press 101

Hubspot

MARCH 9, 2021

When Instagram Reels first launched, many users treated it like TikTok 2.0. Now, Instagram is saying, " Hey, stop that. ". With this new approach, brands can provide fresh content that generates more engagement, and Instagram can improve its Reels adoption rate. One benefit of using Instagram Reels is the music embed feature.

Brand Identity 101

Brand Identity Branding Viral Marketing Copyright 101

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Stevens & Tate

JULY 20, 2020

Knowing how to increase brand engagement on Instagram, the latest and hippest social media platform app, is a great start. Why Instagram? According to Forbes , 80% of Instagram users follow at least one business or brand, and 200 million users on Instagram visit business profiles daily.

User-Generated Content 76

User-Generated Content Buyer Personas Social Media Ideal Customer Profiles 76

Hubspot

SEPTEMBER 7, 2020

83% of Instagram users say they find new products or services by browsing the platform. So, how can you ensure your brand attracts new audiences on Instagram? One way is with Instagram Live. The live feature is part of Instagram Stories and allows you to stream video and engage with followers in real-time. Global Citizen.

Marketing & Strategy 101

Marketing & Strategy Marketing Strategy Brand Identity Branding 101

Optinmonster

MAY 10, 2021

Do you want to learn how to make an Instagram landing page for your website, but you’re not sure how to get started? An Instagram landing page is a dedicated page on your site where you send traffic from your Instagram account. Why Do You Need an Instagram Landing Page? How to Make an Instagram Landing Page.

Landing Pages 72

Landing Pages Optimization Template Marketing Analytics Tools 72

Meerkat Marketing

JANUARY 13, 2021

Before we dive into how to grow your Instagram followers, let’s get a full view of the power of the social media platform itself. Instagram is one the most popular social media sites with over 1 billion monthly active users and 600 million daily users. Instagram can be a very powerful tool for a lot of businesses and influencers alike.

Allocation 76

Allocation Demographics Social Media User-Generated Content 76

Adobe Experience Cloud Blog

JUNE 5, 2018

Instagram is one of the most happening social networks out there now. But Instagram can offer more than just celebrity peeks. In this blog, I’ll give you an actionable guide to drive leads from Instagram. And even better: I’ll show you the super simple strategy that a real brand uses to drive leads from Instagram on autopilot.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

KoMarketing Associates

AUGUST 10, 2021

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. However, 46% still claim that their organization only views social media marketing data strictly as a marketing resource. However, Instagram usage rose about 30% from last year to 60%.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

Buffer

JUNE 13, 2019

We’re seeing this happen on Instagram today: less polish, more authenticity. Keep reading for examples, inspiration, and directions on the meme-ification of Instagram and how to ride the wave. The Trend on Instagram: Less Polish, More Authenticity. One trend on the horizon: A shift in Instagram’s style.

Social Media 75

Social Media Paid Search Agency Ideal Customer Profiles User-Generated Content 75

SEMrush

APRIL 16, 2019

In this episode, we will see how to optimize your Instagram profile and also how to create a nice feed, even if you don‘t have a lot of resources. See tips for optimizing your Instagram bio and your feed to grab customers. Welcome to Weekly Wisdom by SEMrush.

Tips 106

Tips Practices Ideal Customer Profiles Profiling 106

Parse.ly

MAY 30, 2019

Social media teams who focus on content and content distribution have found themselves a little stymied by Instagram, at least if our data is any indication. As of May 2019, Instagram ranks as only the 15th highest source of referral traffic to content and media sites, even though the platform has 1 billion monthly users.

Paid Content 83

Paid Content Marketing & Strategy Content Case Studies 83

Hubspot

JANUARY 30, 2020

In 2019, Instagram Stories hit 500 million daily users. Since launching in 2016 , the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat , TikTok , and its owner's own platform: Facebook Stories. Preferred Instagram Story Formats.

Research 101

Research Work Management Storytelling Custom Publishing 101

Sprout Social

JUNE 24, 2019

People are becoming increasingly fascinated with Instagram Stories as a more authentic and less filtered alternative to regular Instagram posts. And ever since the introduction of Instagram Story ads and full-screen Canvas ads in 2017, the platform has also seen a lot more advertisers promoting their products through Instagram Stories.

Rules 105

Rules Impressions Practices Ads 105

Parse.ly

APRIL 7, 2022

In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources. Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company.

Resources 52

Resources Video Marketing Planning Work Management 52

ClearVoice

APRIL 13, 2020

Learn how to maximize your presence on Instagram, including how to create a profile, choose a username, write an engaging bio, and develop a strong social strategy for Stories and Highlights. If you are still debating whether or not you should create a business Instagram profile, you should create one immediately. I have a solution!

Marketing & Strategy 111

Marketing & Strategy Ideal Customer Profiles Profiling Aggregators 111

ConvertKit

AUGUST 17, 2020

A quick refresher on Instagram engagement. What's a “good” engagement rate on Instagram? How to increase your Instagram engagement (in under 1 hour per week). Repeat this process each week to boost your Instagram engagement. A quick refresher on Instagram engagement. Jump ahead. Let's get engaged!

Click Rate 103

Click Rate Eye-Tracking Guidelines Curation 103

Sprout Social

AUGUST 26, 2019

Instagram Stories launched in August 2016 and brought a totally new approach to content on Instagram with photos, Boomerangs and videos that disappear within 24 hours of being posted. With this mix of unique FOMO-driven content, you probably already know Stories are an important channel to tackle as part of your Instagram strategy.

Analytics 74

Analytics Impressions Eye-Tracking Profiling 74

Sprout Social

SEPTEMBER 4, 2019

When Instagram first began in 2010, smartphone cameras were still lacking in features and quality. Instagram photos were taken with the in-app camera and on today’s screens, those old posts look blurry and pixelated. Instagram photo tips. This is a general guide to taking good photos for Instagram with your smartphone.

Tips 106

Tips Verticals Rules Analytics 106

Webbiquity

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year.

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Buffer

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Jay Perkins shares how Kettlebell Kings has used Instagram to generate ‘hundreds of thousands of dollars’ in revenue. . It took a lot of work.

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

DivvyHQ

OCTOBER 23, 2020

Thankfully, we've done some of the work for you with this curated list of 50+ resources to help you level up your content marketing skills. So finding time to learn new things and improve your skills is probably not easy to come by.

Resources 87

Resources Content Marketing Planning Curation 87

ClearVoice

SEPTEMBER 27, 2021

In 2020, Facebook and many other companies made a very public stand to support small business owners by providing resources, creating grants, and committing to making their platforms and business goals centered around maximizing the presence of the small businesses around the U.S. 10 Instagram content monetization features for creators.

Features 52

Features Ideal Customer Profiles Advertising Agencies Paid Search Agency 52