Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Litmus

NOVEMBER 22, 2021

It’s time for us to recap the previous month and see what shifts happened with email client market share. This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Differentiation 92

Vidyard

JANUARY 24, 2022

Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales Blogs 4.1 Sandler Training Blog 4.8

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Hubspot

MAY 19, 2016

Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called " dead ," " not dead, evolving ," and even " dead, again." To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark.

Resources 77

Resources Email Marketing Deliverability Clickthrough 77

Vision Edge Marketing

MARCH 23, 2021

One key category of measures, productivity measures, provide insight on how to improve performance. Dashboards must include metrics in these 5 categories: Customer engagement/conversion. Market value. Four Productivity Categories for the Marketing Factory. Marketing “projects” vary in complexity and time.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

SendX

JULY 1, 2021

One site sends you a generic follow-up email reminding you to complete your purchase. It can be difficult for marketing to cut through the clutter. It can be difficult for marketing to cut through the clutter. Consumers want products that meet their specific needs, and they want brands and marketing messages that “get” them.

Business 360

Business Template Customer Satisfaction Analysis 360

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. You can also monetize your blog audience.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Marketing AI 112

Marketing AI Training Generation Budget Programs 112

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution. Image: CMI.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. It’s not even the same as writing static copy for a website or email marketing sequence or posts for a social media audience. Good blog posts should be persuasive, well-written, properly formatted, and adequately sourced. 2: Pay attention to grammar.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

NetLine

MAY 25, 2022

Human Resources professionals have had quite the last few years, huh? What Do Human Resources Professionals Need From Their HRIS Software? HR pros and departments have leaned on human resources software (also known as HRIS [human resources information system]) to streamline their work and empower their colleagues for decades. .

Work Management 52

Work Management Marketing Management Resources Allocation 52

Biznology

AUGUST 30, 2017

You can still create quality, customer-focused blog content in two hours or less. Here’s how: Tip #1: Repurpose an email response. Do you write long, detailed emails? Have you ever answered someone’s question and thought, “Wow, that would be a great blog post topic!” Time spent: Less than one hour.

SME 174

SME Webinar Metrics Curation Copywriting 174

TrustRadius Marketing

MARCH 23, 2021

Free human resource software is out there but is often buried in paid advertisements and endorsements. Once the limitations are outlined, you can decide if the no-cost route is right for you in human resource management software. In this category of software, there are very few fully functional free services.

Resource Management 52

Resource Management Work Management Marketing Management Resources 52

Vision Edge Marketing

OCTOBER 25, 2022

explores the importance of having enough resources to achieve your growth strategies, performance target and KPIs. Planning an integrated initiative comprised of email, press and influencer outreach, and advertising on LinkedIn to support the launch and adoption of a new product. . This episode of What’s Your Edge? Activities.

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

Webbiquity

MARCH 7, 2023

Over time, communications become more efficient, as the consultant becomes less of an external resource and more of simply an extension of your team. Consider, for example, the programmers of ransomware, or the writers of phishing emails: they are corrupt, awful people. But definitely skilled.) Bill for the 15 minutes.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Porch Group Media

FEBRUARY 16, 2021

Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Take a look at some of these recently published statistics in our recent blog post. Email Marketing Objectives.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

DealSignal

OCTOBER 18, 2020

Do you have enough data to effectively analyze, strategize, and prioritize your prospects, leads, and sales and marketing activities? With the budget and resources pressures caused by the pandemic, having enriched data can prevent you from spinning your wheels on tactics and prospects that won’t gain any traction.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Resources 98

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Webbiquity

JUNE 8, 2021

Developing a concise, productive, balanced marketing budget usually always involves allocating limited funding—especially if that budget is for a startup or small business. But there are rarely sufficient resources available to keep everyone satisfied. Effectively budgeting for your marketing practices can help. 1: Branding.

Small Business Marketing 136

Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 136

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Contently

AUGUST 13, 2018

That’s partly why I like Nicola Brown’s article on the role of a content marketer so much. It only works if your blog post is the tip of an iceberg. Content marketers are often on the hunt for ways to adjust and repurpose their most successful projects. When to write a blog post. When to write a blog post.

Case Studies 133

Case Studies Analysis Thought Leadership Custom Publishing 133

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. The content is then curated and scheduled for distribution across various channels, such as social media, email, blogs, and websites, according to predefined rules and audience segmentation.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. How Content Marketing is Changing. In the past, content marketing used to be all about: Creating content.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

DealSignal

OCTOBER 18, 2022

Do you have enough data to effectively analyze, strategize, and prioritize your prospects, leads, and sales and marketing activities? Data enrichment activities fall into two categories: lead enrichment and account enrichment. Level the playing field between sales and marketing. What about your targeted accounts?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Resources 52

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Start sending basic email reminders to encourage customers to complete their purchases. To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners.

Ad Building 106

Ad Building SMS eCommerce Segmentation 106

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Optinmonster

AUGUST 21, 2020

Are you using Blogger to write your blog, and you’d like to add a popup to your site? But one of the best ways to use a popup is to grow your blog’s newsletter subscribers. That’s why, in today’s post, we’re going to teach you how to add a popup to a free Blogger blog in a matter of minutes.

Blogger 72

Blogger Work Management Marketing Management Template 72

LeadSquared

NOVEMBER 9, 2020

If you rewind to the all-time classic – You’ve got mail, you will know why Meg Ryan was happy every time she got an email. Email was the new way to communicate, and felt as personal as letters, only much faster. Today, hundreds of unread emails become a cause for people’s anxiety and mismanaged time. Not really.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Enterprise Management Email Marketing 52

Marketing 261

MARCH 21, 2018

How To Create A Blog Style Guide. How do you make sure the quality of your blog posts—no matter who’s writing them—never wavers? A blog style guide, of course. My personal favorite reason for keeping a blog style guide. Anatomy of a Blog Style Guide. How do you stay consistent? Great, that’s a rule now.).

Personalization 75

Personalization Guidelines Template Rules 75

BOP Design

MARCH 22, 2021

However, even once we do return to in-person meetups, the importance of digital marketing and online communications won’t disappear. In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Unbounce

DECEMBER 9, 2021

And as a business or marketer, it’s all about making good first impressions—or else it’ll be “Goodbye!” And what better way to say hello than to send out a warm, personalized email? Welcome emails are key because they’re the first contact you’ve got with your new subscribers. What’s a Welcome Email? The Penny Hoarder.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

SugarCRM

DECEMBER 11, 2013

Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Social Marketing. Marketing Heroes. You are here: Home Marketing Blog. Marketing Blog. Categories. Blog Series. Email Marketing. Marketing Blog.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Schubert B2B

AUGUST 20, 2018

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

The Marketing Blender

OCTOBER 7, 2019

5 email triggers to make automation work harder for B2B marketing. Ways to use email automation to turbocharge your buyer’s journey. Email is an extremely effective B2B marketing tool—if you use it to deliver helpful content. Our Services. See Our Work. Who We Are. Contact Us. Lead Magnet Request.

Trigger Marketing 65

Trigger Marketing Marketing Budget Email Marketing Automation 65

ClearVoice

MAY 31, 2023

Let’s face it: Running a successful content marketing campaign isn’t cheap. You need to invest a significant amount of resources and time to see meaningful results from your content marketing efforts. What is content marketing ROI? To calculate content marketing ROI, get your revenue and subtract the costs.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

Contently

AUGUST 13, 2018

That’s partly why I like Nicola Brown’s article on the role of a content marketer so much. It only works if your blog post is the tip of an iceberg. Content marketers are often on the hunt for ways to adjust and repurpose their most successful projects. When to write a blog post. When to write a blog post.

Case Studies 103

Case Studies Analysis Thought Leadership Custom Publishing 103