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Email marketing is changing: Catch up with this master class

Martech

” That’s the message Kath Pay will be hammering home, alongside fellow MarTech contributor Ryan Phelan , in the upcoming two-day master class, “Excelling in email marketing.” Back to the foundations That doesn’t mean Pay and Phelan won’t be looking at foundational programs. Persuasive design.

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Executive Insights: Leveraging the Power of Webinars for Virtual Learning

Marketing Insider Group

I found that one of the best ways to learn is to network and attend events with your peers and learn from fellow subject matter experts (SMEs). I met Jaime several years ago at an ON24 Webinar World event and was extremely impressed at the webinar program she and her team had developed. Mistakes happen…. but not on my webcasts.

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A guide to an effective email newsletter: Strategic planning best practices (Part 1 of 3)

SmartBrief - Marketing

The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking. When determining and clarifying the objective(s) for your email newsletter program, consider sales, marketing and business goals. That is a 40x ROI.

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Closer Than You Think: How to Build a Team of B2B Brand Ambassadors

Trade Press Services

Ambassadors can be identified through a targeted program and may be paid for their endorsements. Research shows that brand messages reach a whopping 561 percent farther when shared by employees versus the same message shared on a company’s official social channels. “If Identify the program’s criteria and guidelines.

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5 Research-Based Actions to Improve Your Content Marketing

Content Marketing Institute

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. And stay tuned for new research results this fall.). research Click To Tweet. Focus on building an audience.

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The B2B Startup Guide to SaaS Marketing

Marketing Insider Group

If your buyer persona research indicates that your prospects prefer webinars, podcasts, or videos, pivot to those types of content. Do Keyword Research That Helps You Target New Prospects. Since about half of all US users research products using voice search, it pays to include natural language in your content.

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10 Inspiring Women Shaping SEO and Organic Marketing

Conductor

In honor of Women’s History Month and to celebrate International Women’s Day , we’re excited to highlight 10 incredible women in SEO, web, and content marketing and their achievements, along with their efforts to support fellow women in the industry. Lily Ray | Senior Director of SEO & Head of Organic Research at Amsive Digital.

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