Marketing Insider Group

MAY 16, 2023

We think we are at the height of the hype cycle with all this AI noise, and it’s our duty to set the record straight. AI is not taking over SEO. It is not making marketing strategists obsolete. We are not going to be marrying robots equally as we are not saying farewell to human writers. How is THAT?

SEO 243

SEO Lead Ranking Content PR 243

B2B Marketing Directions

APRIL 14, 2024

" Saying you 'recommend' rather than 'like' something makes people 32 percent more likely to take your suggestion." Source: HarperCollins Publishers These are just a few examples of the power of language cited by Jonah Berger in his latest book, Magic Words: What to Say to Get Your Way (HarperCollins Publishers, 2023).

Paid Search Agency 54

Paid Search Agency Custom Publishing Advertising Agencies Rules 54

Navigate the Channel

MAY 18, 2023

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Read the book to learn more.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

Marketing Insider Group

DECEMBER 15, 2020

The audience reading HubSpot’s blog may not immediately be looking for a marketing software solution. However, with each piece of content they read, they’ll build a stronger association between the HubSpot brand and marketing knowledge. Content marketing can be a highly effective way to build brand awareness. Quick Takeaways.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KoMarketing Associates

AUGUST 31, 2022

If you haven’t read our post on Google Analytics 4 Reporting , I recommend starting there to learn more about the dashboard and reporting features. . You’ve moved prospects through the sales funnel and they’re finally ready to buy or maybe book a demo. . Stressed out about the switch to Google Analytics 4?

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

Sprout Social

JULY 18, 2022

Thanks to BookTok, it’s reading. You read that right. TikTok has made reading certifiably, undeniably cool. Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. How 3 brands are promoting popular BookTok recommendations on TikTok.

Branding 110

Branding Brand Identity Work Management Landing Pages 110

Convince & Convert

APRIL 25, 2024

Of course, this isn’t a blanket recommendation to gate everything. This year’s analysis draws from an impressive 6.2 million first-party content registrations and offers a map for marketers in search of treasure (aka new business). Here’s a closer exploration of six profound insights that promise to redefine our navigational charts.

B2B 105

B2B Case Study Case Studies Content 105

Content Marketing Institute

MARCH 18, 2021

Add a few of these woman-written books on content, marketing, business, and psychology and persuasion to your library during Women’s History Month. Each title earned a place on the list thanks to recommendations from your fellow marketers.

Paid Search Agency 144

Paid Search Agency Marketing Content Marketing Content 144

Content Standard

AUGUST 6, 2021

The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. These books can help you practice seeing from a perspective you don’t always get in branding documents. It’s a great read for those looking for a more balanced perspective than the “lean in” mentality.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

Contently

AUGUST 18, 2021

There’s definitely a place for compassion in marketing, but finserv audiences also benefit from hard-hitting, assertive counsel rather than vague or meek recommendations. It breaks down “the highly stressful and very demanding” life of a day trader and recommends follow-up resources people should consult before jumping in.

Studies 197

Studies Brand Identity Branding Lead Scoring 197

Marketing Insider Group

SEPTEMBER 12, 2023

When we read content, we look for a connection, a shared experience, or a fresh perspective. We’ve been sharing stories around campfires, through books, and across generations for centuries. Robots aren’t here to take our jobs. But, they are playing a significant role in the future of content marketing.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Content Marketing Institute

NOVEMBER 30, 2020

You can’t judge a book by its cover. You can judge it based on peer recommendations. Continue reading → The post 67 Book Picks for the Ultimate Content Marketing Library appeared first on Content Marketing Institute.

Peer-to-peer 145

Peer-to-peer Content Marketing Content Paid Search Agency 145

Contently

DECEMBER 2, 2019

I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.]. But as marketers, we are good capitalists.

Storytelling 163

Storytelling Amazon Paid Search Agency Advertising Agencies 163

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. We have divided these experts based on the niche they talk about the most.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Search Engine Journal

JULY 25, 2022

From the skills you need to books and courses, you can definitely learn SEO for all kinds of local businesses. The post How To Learn Local SEO: Recommended Skills, Reading & Courses appeared first on Search Engine Journal. Begin with the basics here.

Course 105

Course SEO Business 105

Heinz Marketing

MAY 26, 2021

Recommended: “ Mastering Self-Motivation ” and “ Mindfulness Practices ” HubSpot Academy. Recommended: “ Inbound ” and “ Content Marketing ” Audible. If you’d rather listen to a book rather than read one, Audible is the way to go.

Resources 133

Resources B2B Thought Leadership Hubspot Thought Leadership 133

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. B2B decision makers are not easy to reach. They don’t navigate the buyer journey in any linear fashion. There are no patterns of behavior, and they are completely unpredictable. Don’t worry. This post is about bringing back the basics.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Optinmonster

MARCH 30, 2024

In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. What is social proof? Here’s a quick example: Imagine you are walking down the street and you have to choose between three different ice cream shops. Which one are you going to choose?

Statistics 68

Statistics Branding Brand Identity Peer-to-peer 68

Heinz Marketing

OCTOBER 27, 2023

This is the third and final book summary blog on Dunford’s “ Obviously Awesome! To get this perspective, a key recommendation is to provide a survey. By Sarah Threet, Marketing Consultant at Heinz Marketing You might think you know everything about positioning, but you probably don’t know everything about how to DO positioning.

Positioning 68

Positioning Process Account Based Marketing Opinions 68

Heinz Marketing

MARCH 28, 2021

I know I have, one of them being reading. I’ve always liked reading but started to read more within the last few years. Pre COVID, a group of my friends started a book club where we’d meet in person once a month to discuss the book. This is where I was introduced to the app Goodreads.

Amazon 73

Amazon Opinions Communities Consulting 73

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Heinz Marketing

FEBRUARY 6, 2022

Over the past couple of months, I ripped through his first book, How Not to Die , and am currently devouring his second book, How Not to Diet. I highly recommend reading Dr. Greger’s first book because it teaches you the “why” behind the nutritional recommendations in the app—and the “why” is extremely compelling!

Peer-to-peer 104

Peer-to-peer Fulfillment Rules Consulting 104

Contently

JANUARY 17, 2023

Someone (not the writer) reads the piece and highlights all the facts and fact-like sentences. I recommend doing a level three fact-check on every pillar piece of content your team produces and making it optional for others. All content teams do, however, need everyone to buy into and use the following practices.

Practices 151

Practices Generation Best Practices Content 151

Anyword

FEBRUARY 9, 2022

Reading the works of the masters is all about increasing professionalism. Here are a bunch of the best copywriting books, who if you haven’t read already, you probably should add to your Kindle list. If you want an overview of the core principles that are true for ALL ad-like communications, this is a must-read.

Copywriting 98

Copywriting Best Practices Amazon Advertisements 98

B2B Marketing Directions

MARCH 10, 2024

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018). She writes: ". our decisions are always bets.

Class 54

Class Planning Marketing & Strategy Act-On 54

Salesforce Marketing Cloud

MAY 9, 2023

Here’s the step-by-step process I recommend: Book your selected exam to give yourself a deadline and as motivation to focus and plan. Here’s the step-by-step process I recommend: Book your selected exam to give yourself a deadline and as motivation to focus and plan. TAKE ME TO TRAILHEAD Where should I take my next exam?

Tips 98

Tips Lead Scoring Lead Ranking Paper 98

Contently

OCTOBER 5, 2020

Sure enough, e-book downloads increased and webinar registrations gradually started to jump to 700-800 on average. The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. ” If only. Making some changes. Every month or so, we host a webinar. percent of the total.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

B2B Marketing Directions

JULY 16, 2023

Source: Amazon In his new book, Evolutionary Ideas: Unlocking ancient innovations to solve tomorrow's challenges (Harriman House Ltd., Evolutionary Ideas is one of the newest in a group of books that deal with the application of behavioral science principles to marketing and other aspects of business.

Marketing Management 52

Marketing Management Amazon Trigger Marketing Loyalty 52

Martech

MAY 8, 2023

If you hesitated over some of them, read on. Content recommendations and product recommendations have been powered by AI for years. Everyone is talking about artificial intelligence. Of course it’s exciting. But stop for a moment and ask yourself a few questions: Do I really know what AI is? The AI revolution starts…now?

Marketing AI 107

Marketing AI Enterprise Management Work Management Marketing Management 107

Optinmonster

MARCH 22, 2023

” Source: Groove And since product recommendations can drive 10-30% of revenue , putting the right upsell offers in front of people at the right time is an important sales growth tactic. Do you want to learn how to upsell and are looking for upselling tips? The probability of selling to an existing customer is 60-70%.”

Examples 126

Examples Tips Cross-Selling Bundling 126

B2B Marketing Directions

MARCH 3, 2024

Read on to learn why established principles of decision science can explain the power of a strong brand. Last fall, I reviewed and strongly recommended Phil Barden's book, Decoded: The Science Behind Why We Buy. But thanks to advances in the decision sciences, this mystery has now been solved.

Brand Identity 71

Brand Identity Branding Loyalty Pricing 71

Optinmonster

NOVEMBER 7, 2023

This could be a product purchase, a newsletter sign-up, or a download of your latest e-book. Recommended reading: What is a Good Conversion Rate? At OptinMonster, we understand the importance of conversion rates, and we’re here to guide you through mastering them. It’s the point where interest transforms into action.

Conversion Rate 76

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 76

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

B2B Marketing Directions

NOVEMBER 19, 2023

Because having a sound strategy is so critical to content marketing success, Robert Rose's new book is a must-read for marketers. What's In the Book As its title suggests, Content Marketing Strategy is about the strategic management of content marketing. He has been working in marketing and content strategy for nearly 30 years.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

Martech

APRIL 7, 2023

million sales-customer engagements for their recently released book, “The JOLT Effect,” and discovered that: 56% of the customers who expressed the intent to purchase were lost due to customer indecision. That’s a whole bundle of opportunities stuck in your funnel, clogging your pipeline and baffling your stakeholders.

B2B Sales 124

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 124

Biznology

JUNE 25, 2021

As I resume writing my column following my family vacation, I thought it might be nice to lead off with a recap of the great books I read over my break. In addition to the reading selections and recommendations below, I am also including a link to an interview I did recently on the Unlabeled Leadership podcast.

Thought Leadership 104

Thought Leadership Lead Ranking Creativity Intent 104