Outbrain

MARCH 31, 2021

In honor of native advertising’s 10th birthday, we’ve rounded up 21 native advertising statistics that demonstrate the power of the fastest-growing digital marketing tactic in 2021. Native ads create an 18% increase in purchase intent. The post 21 Native Advertising Statistics for 2021 appeared first on English (US).

Statistics 62

Statistics Advertisements Advertising Emarketing 62

Outbrain

MAY 12, 2022

As we go deeper into 2022, take a look at some of the top native advertising statistics that are guiding marketers in their digital marketing strategy right now: Native advertising spend in the US jumped 37% in 2021, and is expected to reach $98.59 Native ads create an 18% increase in purchase intent. billion in 2023.

Statistics 29

Statistics Advertisements Advertising Emarketing 29

EveryoneSocial

OCTOBER 15, 2019

In order to understand the impact, I put together a collection of influencer marketing statistics your company can’t afford to ignore. Influencer Marketing Statistics. As I searched for influencer marketing statistics, I found plenty of interesting ones that will make you and your marketing team think. MediaKix ). eMarketer ).

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

Aberdeen

JANUARY 25, 2019

How Advanced Statistical Analysis Can Benefit Market Research Firms 104.18 Demystifying B2B Purchase Intent Data. Intent data is a game-changing tool that can enable you to increase pipeline quality, close larger deals, and significantly boost win-rates. Here are a few other Aberdeen Resources you may like. Download Now.

Statistics 40

Statistics Analysis Research Intent Data 40

Martech

JUNE 15, 2023

Purchase intent segmentation: Segments are based on individuals who show high purchase intent according to their online and offline behavior. Interest-based segmentation: Segments are based on individual interests, such as sports, technology, fashion, entertainment, etc.

Paid Search Agency 122

Paid Search Agency Optimization Ads Mobile Advertising 122

Martech

NOVEMBER 9, 2022

14% higher purchase intent. Three other key podcast statistics: 52 million US households listen to business podcasts. In a report commissioned by the BBC, organizations with branded podcasts saw: 89% higher awareness. 57% higher brand consideration. 24% higher brand favorability. 16% higher engagement. Buzzsprout ].

Advertising Channels 132

Advertising Channels B2B Marketing Planning B2B 132

Zoominfo

JUNE 13, 2018

But, take one look at these statistics and you’ll see that social selling produces serious results ( source ): 78% of salespeople using social media outperform their peers. Social media creates kinship between companies and customers, and kinship equals purchase intent.” – Jay Baer. Click to Tweet! Click to Tweet!

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Top Rank Marketing

OCTOBER 17, 2023

Here’s an overview of what she and the marketing execs from Hubilo shared: Hubilo executives with Laura Ramos from Forrester Research Challenges and Statistics: Webinar Objectives : Marketers are leveraging webinars for brand awareness, lead generation, and as on-demand content.

Webinar Metrics 135

Webinar Metrics Forrester Top of Funnel Research 135

KoMarketing Associates

APRIL 3, 2019

Statistics showed that the most mainstream trends are currently video marketing (68 percent), ABM strategy (64 percent) and on-demand content strategy (55 percent). This is followed by purchase-intent targeting (44 percent) and advertising on emerging social channels (44 percent).

Account Based Marketing 142

Account Based Marketing Marketing Report ABM B2B Marketing 142

PureB2B

JULY 7, 2022

Instead of targeting a long list of potential leads, B2B marketers analyze intent data to find in-market buyers who are actively searching for their brand’s products and services. 55% of sales leaders are using intent data to grab in-market leads. Don’t miss out—learn the tips for a successful intent-driven lead generation today.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. Bonus Statistic. Regardless, here’s a bonus statistic just for you.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

KoMarketing Associates

JULY 9, 2019

Statistics showed that most B2B marketers (about 80 percent) focus on marketing collateral – ebooks, white papers and webinars – to educate and engage their prospects. Influencer marketing (48 percent), purchase intent targeting (44 percent) and advertising on emerging social channels (44 percent) are becoming more common as well.

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

KoMarketing Associates

MAY 7, 2019

The statistics suggested that the most mainstream trends are video marketing (68 percent), followed by ABM strategy (64 percent) and on-demand content strategy (55 percent). Spiceworks surveyed more than 250 B2B marketers to determine which trends are on the rise in terms of marketing tactics.

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

Aberdeen

DECEMBER 17, 2019

AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different. Aberdeen captures best-in-class intent data that’s 91% accurate in predicting purchase intent.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

Zoominfo

MARCH 26, 2018

But, statistics show that a customer-centric approach is a better alternative. Consider these statistics: Only 23% of B2B marketers say they have a customer-centric structure ( source ). Twitter users’ purchase intent doubles when exposed to promotional content from an influencer ( source ). Need some inspiration?

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Take a look at this collection of statistics to find out. Native advertising increases purchase intent by 18%. billion in 2019.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Aberdeen

DECEMBER 17, 2019

AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different. Aberdeen captures best-in-class intent data that’s 91% accurate in predicting purchase intent.

Marketing AI 52

Marketing AI Intent Data Intent Purchase Intent 52

Only B2B

JULY 13, 2023

On the other hand, third-party intent data is obtained from external sources, offering a broader view of target audience behavior across various platforms and websites. Additionally, businesses that leverage intent data for event targeting and personalization achieve a 45% increase in lead conversion rates (Source: EverString).

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Martech

NOVEMBER 20, 2023

Remember, a staggering 78% of the success of email marketing campaigns is attributable to adept subscriber segmentation — your emails could be part of this statistic. A visit to your pricing page could signal purchase intent. Website visits and page views. Monitor on-site interactions. Abandoned carts or forms.

Email Marketing 129

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 129

ClearVoice

MARCH 29, 2023

According to statistics, roughly 91% of all blog content gets zero organic traffic—effectively reducing their conversion potential. It may be optimized for keywords that resonate with users who don’t have a purchase intent. Mention statistics that back up your claims. Misaligned keyword strategy.

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack. Good news – It is now possible to know this, with up to 91% accuracy.

Buyer Intent 40

Buyer Intent Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack. Access How Advanced Statistical Analysis Can Benefit Market Research Firms here.

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack. Access How Advanced Statistical Analysis Can Benefit Market Research Firms here.

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Unbounce

APRIL 4, 2019

For instance, if you’re a popular retailer, like Nordstrom, or you fulfill a common need, like plumbing services, people head to Google first to search, research, validate, and then purchase. Consumers searching in Google have high purchase intent. But, statistically, that’s just not true. Purchase Intent.

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

Porch Group Media

JANUARY 14, 2023

Email Personalization Statistics Campaigns that use email personalization perform better overall. According to the study, “This shows that for most online shoppers, some level of purchase intent remains when items are left in the cart.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Oktopost

SEPTEMBER 12, 2023

Efficient lead scoring Intent data provides real-time insights into potential customers’ interests and behaviors, and by analyzing these insights, you can score your leads in terms of purchase intent more accurately. Statistics show that intent data can improve conversion rates by up to 202%.

Intent Data 126

Intent Data Lead Gen Intent Lead Scoring 126

Mereo

APRIL 25, 2024

Today’s digital tools from machine learning and algorithms to artificial intelligence (AI) and statistical modeling can do the heavy lifting for you. But in order to predict likely future outcomes of business decisions, you need to feed these tools quality datasets. The more-complete the datasets, the stronger predictions you can expect.

Marketing AI 41

Marketing AI Lead Ranking Lead Scoring Analysis 41

Oktopost

OCTOBER 20, 2021

By targeting customers with personalized content around where they currently are in their buyer journey, you can gain insights from how they interact with the content about their future purchasing intent. Nobody wants to be a statistic, viewed as just a set of numbers instead of a person. Follow the Data.

Top of Funnel 122

Top of Funnel Personalization Sales Qualified Leads Generation 122

Markempa

AUGUST 12, 2021

The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. In a complex sale, the journey can be long and challenging to help people move from initial interest to purchase intent. Here’s where that Forrester statistic I mentioned earlier comes in. It’s about progression.

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

Launch Marketing

JANUARY 27, 2021

These keywords also have higher conversion rates because the more specific a user gets, the more purchase intent they have. There are a variety of metrics and statistics that you can look through, but focus on the data that showed spikes, dips, and/or steady numbers. Evaluate what changed for any fluctuations.

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

Only B2B

FEBRUARY 1, 2024

Given the tangible benefits- emphasis will be on deeper data sets and metrics directly correlated to pipeline success, rather than superficial awareness statistics. Must Read: Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights 5.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

RDIGS

MAY 25, 2023

Else, it is nothing more than a collection of numbers that will be compiled into statistics. Leverage intent data Intent data is information about a prospect’s online behaviour, such as search queries, content consumption, and website visits.

High Quality Lead 52

High Quality Lead Lead Ranking Lead Scoring Sales Qualified Leads 52

PureB2B

APRIL 19, 2022

This is where intent marketing steps in. By harnessing and optimizing buyer intent, you can attract the right audiences who are more likely to convert into customers. Statistics show that 80% of B2B marketers use intent data to deliver dynamic and personalized experiences to prospective clients.

Intent Data 62

Intent Data Intent Work Management Optimization 62

Porch Group Media

JANUARY 26, 2022

50 Statistics about Retail Marketing and Consumer Shopping Trends. This blog dives into 50 statistics on consumer shopping and retail trends, including a look at some of the ways COVID-19 has altered shopping behavior. 25 Amazing Statistics on How Consumers Shop for Cars. We all love a good top ten list. Read More >> 9.

First-Mover Advantage 40

First-Mover Advantage Webinar Metrics Intent Signal Privacy 40

Directive Agency

JUNE 12, 2020

Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. You must build a lead nurturing process to generate more revenue for those without purchase intent. Lead activation is the process of engaging with potential customers before they are at the point of purchase intent.

Activities 72

Activities Search Marketing Work Management Planning 72

DotDigital

APRIL 30, 2021

To top it all off, this is translating into increased online purchase activity too. These statistics don’t tell the full story of course. eRFM is a holistic behavioral model that presents you with customer personas which are graded based on levels of purchase intent and intent signals. All sounds great, right?

Intent 94

Intent Ideal Customer Profiles Intent Signal SMS 94

markempa

APRIL 20, 2015

The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. In a complex sale, the journey can be long and challenging to help people move from initial interest to purchase intent.

Lead Nurturing 120

Lead Nurturing Buy Lead Scoring Lead Ranking 120