Salesforce Marketing Cloud

MARCH 19, 2024

And you love building community with others who know what it’s like to walk in your shoes. A Serviceblazer is a team builder, problem solver, and customer advocate. That way, you can help us build and refine the solutions that your teams use every day. Find out how in Salesforce’s latest State of Service report.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Martech

DECEMBER 28, 2023

The problem is the CMOs and CEOs who are demanding their marketing teams leverage AI have no idea what problems AI would solve for those teams and no idea how it fits into their existing marketing strategies or technology stack. We’d like to know how it’s been for you.

Marketing AI 115

Marketing AI Allocation CMO RFP 115

Martech

APRIL 10, 2024

We need tools that not only function flawlessly but surpass expectations. We need a revolution, an injection of genuine creativity. We need solutions that break new ground, push the boundaries of what’s possible and redefine industry standards. Building authentic brand advocacy 1. Is it innovation?

Work Management 112

Work Management Marketing Management Product Differentiation 112

Salesforce Marketing Cloud

FEBRUARY 12, 2024

Use these four in-demand Salesforce ecosystem job skill trends — identified in the Jobs in the Salesforce Ecosystem report — to build your skill set. What you need to know When we say “Salesforce ecosystem,” we mean the thousands of companies and organizations worldwide who run their businesses on Salesforce.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Salesforce Marketing Cloud

APRIL 9, 2024

How did we get here? Owning lots of data doesn’t solve the big data problem. Owning lots of data doesn’t solve the big data problem,” said Andy Cotgreave, senior data evangelist at Salesforce. With Data Cloud, we can create a data graph that provides a real-time, consolidated view of a customer or any entity.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Marketing Insider Group

AUGUST 30, 2021

The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. I recently met with a group of sales and marketing influencers and we discussed trends and our projects. Why do you need to build customer empathy?

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Zoominfo

JANUARY 11, 2021

At a fundamental level, pain points are simply problems that potential and existing customers are experiencing in the marketplace, and want to be solved. Because the whole point of your product or service is to solve a problem, right? Ultimately, your sales and marketing strategies depend on it.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Marketing Insider Group

DECEMBER 19, 2022

As copywriters and content markers, we know that word choice determines whether people choose to engage with our content. By using specific language that our readers respond to, we heighten the chances of reaching our audience and increasing our conversion rate. Image Source: Folajomi Ballo. How Emotional Headlines Drive Traffic.

Copywriting 270

Copywriting Click Rate Urgency Marketing Lead Scoring 270

Zoominfo

OCTOBER 20, 2023

Research, outreach, reminders, and tracking all limit the time your sales team has to connect with prospects and solve their problems. At ZoomInfo, we’ve spent years building and refining outreach practices that you can employ in your sales motions. Don’t sell your company first — lean into problem solving, and offer to help.

Zoominfo 130

Zoominfo Marketing Analytics Tools Multi-Channel Outreach 130

Salesforce Marketing Cloud

NOVEMBER 13, 2023

We are at an inflection point in the history of application development. Game-changing innovations in AI are transforming the way we build apps, enabling us to create experiences that were previously unimaginable. Today, we are at a similar inflection point with AI. This is an exciting time for app development.

Generation 130

Generation Lead Ranking Privacy Policies Class 130

Webbiquity

JANUARY 25, 2024

If not for continual innovation, we wouldn’t be in the digital age eagerly anticipating the direction technology will take and wondering what is possible and what comes next. We’d have fewer companies like OpenAI, and more like Blockbuster. Guest post. Successful businesses are built on innovation.

First-Mover Advantage 148

First-Mover Advantage Dwell Paid Search Agency Bandwidth 148

Optinmonster

APRIL 12, 2024

At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Martech

APRIL 11, 2024

Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. But in our zeal to harness technology, operations and automation, we fail to accomplish marketing. So, what should we do?

Marketing AI 133

Marketing AI Work Management Effectiveness B2B Marketing 133

Bionic

MARCH 11, 2024

Advertising has always had a swivel chairing problem. Now, CTV, SPO, RMN, and new ad platforms are exacerbating the problem. What is the Swivel Chairing Problem? Swivel chairing refers to the problem of having to manually switch between multiple platforms to set up, manage, and analyze ad campaigns.

Advertisements 86

Advertisements Advertising Work Management Order 86

Salesforce Marketing Cloud

JANUARY 17, 2024

And you understand the need for building community with others who know what it’s like to walk in your shoes. A customer Service Star is a team builder, problem solver, and customer advocate. That way, you can help us build and refine the solutions that your teams use every day. Here’s what they told us. 1.

Work Management 132

Work Management Peer-to-peer Service Communities 132

Biznology

APRIL 8, 2021

We often think of marketing messages as springing from serendipitous breakthroughs, big ideas that come in a flash of creative brilliance. Either the claim fails to express a benefit that solves a pressing target audience problem, or it merely says what they do (like, “we’re a cloud computing company”) and leaves out the benefit altogether.

B2B Marketing 196

B2B Marketing B2B Differentiation Paid Search Agency 196

Contently

MARCH 30, 2023

The problem isn’t (usually) the writing. And even if we have insights, our organizations may not have a distinct point of view about solving them. Thus, when we set out to write SEO-oriented content, there’s no foundation on which to build it. Yes, we may get lucky. And is that person your buyer?

SEO 144

SEO SERP Content Keywords 144

MKT1

MARCH 14, 2024

Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. RSVP — IT'S FREE Thanks to our sponsors We only include sponsors we actually recommend to our community and portfolio companies.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Animalz blog

SEPTEMBER 14, 2023

But your skills, insights, and strategic perspective could shape the very core of your business by influencing what your product team builds next. Traditionally, product teams build first and then bring in marketers. The SEO results and reader interest in a topic inform what we build next. Content is easier to discard.

Validation 99

Validation Top of Funnel Product Ad Building 99

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. By gathering and analyzing these valuable customer insights, we can gain a deeper understanding of our customers’ needs, preferences, and pain points.

Allocation 144

Allocation Validation Lead Scoring Lead Ranking 144

Martech

SEPTEMBER 20, 2023

You name a problem, and there’s likely a software promising to solve it. From mom-and-pop shops to global conglomerates, anyone with the will to innovate can leverage AI to solve problems and revamp antiquated systems. We don’t need to wait for someone else to develop AI-enabled solutions to our problems.

Marketing AI 119

Marketing AI Marketing Management PR Press 119

Hubspot

MARCH 4, 2024

We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. We‘ve compiled their answers in this post — so without further ado, we present five pieces of advice all sales leaders need for 2024.

B2B Thought Leadership 72

B2B Thought Leadership Thought Leadership Work Management Lead Ranking 72

Sword and the Script | B2B

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I I think we don’t respect consumers’ time.” We have got to start with the customer.

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90

Salesforce Marketing Cloud

FEBRUARY 28, 2024

Imagine if AI could automate routine business tasks like drafting emails, generating campaign briefs, building web pages, researching competitors, analyzing data and summarizing calls. In addition to communicating in natural language, AI will also help with problem-solving and decision-making. What is a reasoning engine?

Lead Ranking 59

Lead Ranking User-Generated Content Act-On Fulfillment 59

Martech

MARCH 11, 2024

We might have a decent operation for the 5% of in-market prospects. By pushing contacts who aren’t ready to buy through our systems, we slow down our operations and create extra work for ourselves. Adtech We will still need adtech. What problem does your company solve?) Brand association. Brand affinity.

Efficiency 99

Efficiency Marketing Automation Services Lead Ranking Brand Identity 99

Velocity Partners

NOVEMBER 29, 2023

But if (like so many B2B companies) you offer a mix of platform and point solutions, this problem quickly gets really hard to solve really fast. A platform is something that you build on to create a bespoke foundation, whereas point solutions are pre-made pieces of software made for specific purposes. Do you consolidate?

Enterprise Management 84

Enterprise Management Work Management Marketing Management Buy 84

Launch Marketing

MARCH 22, 2023

Below we cover important steps to create a successful B2B case study. After internal data is collected and initial analysis completed, build an outline for your project to serve as the foundation for the case study before you meet with the customer. Subtitle: What did we do to help or what were the results? What Did We Do?

Case Study 111

Case Study Case Studies Studies Work Management 111

RebelMouse

JANUARY 23, 2024

We get this question a lot: Why is our expert content not ranking higher in search? These are just some of the important building blocks that are a part of technical SEO. The way to see the best results is by building these into your process. We have case studies to back up this logic. This is a more stable approach.

SEO 65

SEO Lead Scoring Lead Ranking Case Study 65

Velocity Partners

FEBRUARY 14, 2024

On every building, down every supermarket aisle, in-between reruns of Friends, after every swipe of my phone… They were flashy, exciting, vibrant, hopeful, beautiful, clever, funny, happy and burst into my life (even when I didn’t want them to). No manipulating; just helping smart people solve complex problems and do better work.

B2B 83

B2B Lock-In Advertising Agencies Paid Search Agency 83

Lenny's Newsletter

SEPTEMBER 24, 2023

Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

Martech

MARCH 14, 2023

While NFTs may be risky for marketers, the metaverse can still offer brands opportunities to engage their audiences, share digital goods, and build community. Dig deeper: What is the metaverse and how can we get there? I believe the metaverse exists, yet it’s an aspirational vision of what we can achieve in the future.

Paid Search Agency 144

Paid Search Agency Web 2.0 Advertising Agencies Bundling 144

Heinz Marketing

NOVEMBER 10, 2020

The answer is surprisingly (and sadly) simple: Companies are building products and trying to fit them into a marketplace that never asked for that solution. The Cornerstone of Your Company is Not Building Products, It’s Solving Problems. Try to convince “many possible buyers” they solve a problem with the product.

Product 139

Product Work Management Marketing Management Cost per Acquisition 139

Martech

APRIL 28, 2022

We really want to empower them to be able to work individually and think about how they can really grow and form,” said Ackerman. Present your team with a problem, not a solution. Instead, present the problem and allow your team to formulate the remedy. Give your team space to solve. Better problem-solving all around.

Trust Marketing 99

Trust Marketing Guidelines Creativity Opinions 99

B2B Digital Marketer

JANUARY 4, 2024

Building Bonds Over Cold Calls Introduction In this thought-provoking episode, Chris Beall masterfully delves into the nuances of trust in B2B cold calling. Discover why building trust in cold calling surpasses digital shortcuts and learn why genuine curiosity is a potent weapon in your sales arsenal.

Cold Calling 52

Cold Calling Trust Marketing B2B Sales Interactive Marketing 52

Martech

APRIL 10, 2023

Since then, however, we’ve been through several phases, including the proliferation of “Frankenstacks,” — poorly integrated custom stacks patched together from multiple sources — as well as the model of a central marketing solution with countless partner apps available to plug in and play. Make it simpler.”

Marketing Attribution 106

Marketing Attribution Enterprise Management Work Management Marketing AI 106

Martech

FEBRUARY 27, 2024

We learned to wear masks during the pandemic, safeguarding ourselves and each other from a physical threat. Now it’s time to shed a different kind of mask: the one we wear over our emotions. It exposes our anxieties and unveils our passions, desires and the connections we crave. Solve problems, not just promote.

Marketing & Strategy 110

Marketing & Strategy Marketing Strategy Fulfillment Planning 110

The Marketing Blender

MARCH 22, 2024

It requires building strong relationships with potential business clients, understanding their specific needs and pain points, and tailoring marketing strategies to address those concerns effectively. This allows you to aim your marketing budget and resources and solve the right problem.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97