Webbiquity

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Yes, I’m tragically connected .

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

ClearVoice

APRIL 23, 2019

White paper. A white paper is an older format of long-form marketing content — but wow, does it ever have staying power. In every type of product and sector from health food to blockchain, white papers are a marketing piece in the guise of a report or long-form researched article. Stakeholders. Post reach.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Mass Analytics

DECEMBER 16, 2022

These channels include: Online variants (Facebook, Search, Clicks, Website traffic, Twitter, etc.). Offline variants (Radio, TV, Out of Home, Magazines, Press, Billboards, Telemarketing, etc.). Feel free to download our latest white paper “ Marketing Mix Modeling in the Wake of a Pandemic – Insights from Industry Experts ”.

Marketing Mix 52

Marketing Mix Allocation Planning Marketing Budget Creation 52

Envy

MARCH 4, 2021

Lead scoring involves setting a value for each activity carried out by a lead, such as opening an email or downloading a white paper, and totting them up to create an overall score. That said, if your funnel isn't wide enough, you'll be hard pressed to find enough leads to convert at all, so don't ignore the initial flow of prospects.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening? Competitor Analysis.

B2B 155

B2B Marketing AI Work Management Marketing Management 155

Hinge Marketing

FEBRUARY 27, 2020

Tweets — I love Twitter because it forces marketers to refine messages and get their point across in 280 characters. But unlike Twitter, you have 1,300 characters to work with, giving you much more breathing room to write about each research statistic you choose to profile. 20 statistics can easily turn into 20 scheduled Tweets. .

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Contently

APRIL 23, 2020

You’ve talked about white papers at the beginning and the “level” at which they should be written—does that apply to brands across the board? Ask him your most pressing content strategy questions here or email him at lazer@contently.com. What if I am writing for tech savvy audience?

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

NuSpark Consulting

MARCH 30, 2016

Have a compelling media package ready for hand-outs; press kits, white papers, case studies, and contact info- with a trial offer if applicable. Twitter Hashtag Promoted Tweets. Send an email to your entire list, letting them know you are attending and to stop by to see you.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. A responsive customer support Twitter account? Here are 20 ideas. Generate webinar registrations.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

WriteSpark

AUGUST 19, 2008

White Papers. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.)   Technical Copywriter. Twitter Updates. follow me on Twitter.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

Thinkers360

FEBRUARY 28, 2024

This could include: Industry research reports and white papers tailored to their specific area of focus. Enterprise members can additionally highlight their press releases , industry events and conferences , and set up an in-depth company profile as well as an analyst relations portal to easily interact with our members.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

NuSpark Consulting

JANUARY 16, 2012

There is even some speculation in the press and blogosphere that Microsoft’s decision to exit may not have been entirely its own. It doesn’t matter whether you have a Twitter, Facebook or YouTube presence. Just like Microsoft, you don’t have to depend on the kindness of the press.

Banner Ads 100

Banner Ads Marketing Management Press Banners 100

Launch Marketing

JUNE 6, 2018

Check out the B2B Marketing for Executives: A Deep Dive into the Big Rocks First white paper! Many companies choose to follow a specific widely known style guide (such as Chicago Manual of Style or Associated Press Stylebook) whereas other organizations elect to build their own individual set of standards.

Brand Identity 61

Brand Identity Branding Guidelines Rules 61

NuSpark Consulting

JULY 24, 2011

Are you writing keyword-laden blog posts and press releases that attract back links? Free demo” “Free white paper” “Register Now” “Download Now” are all common terms seen in ads with the goal to attract a prospect’s attention with a form of thought leadership without having to go through a multi-page website. Social Media.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Are you writing keyword-laden blog posts and press releases that attract back links? Free demo” “Free white paper” “Register Now” “Download Now” are all common terms seen in ads with the goal to attract a prospect’s attention with a form of thought leadership without having to go through a multi-page website. Social Media.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Televerde

JANUARY 13, 2019

The site contains integrated social media buttons to our Televerde blog, Facebook, Twitter, LinkedIn and Instagram, and we’ve placed Contact Us and Chat buttons on all our pages to ensure that communication is always on. The new Televerde is experienced, modern, customer-focused, purpose-driven.

Press 40

Press Case Studies Storytelling Case Study 40

Webbiquity

NOVEMBER 12, 2012

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. Buzzwords are often used to obscure, confuse, or spin.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Marketing Craftmanship

JANUARY 16, 2013

Press releases and related media exposure is a good example of marketing activity that is often overrated in terms of effort vs. tangible outcome. White papers and case studies become quickly outdated. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. Schedule ongoing maintenance of the activity.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Ambal's Amusings

JULY 22, 2010

Blog Marketing Interactions Twitter Ardath421. An example of a tactical objective: Post to Twitter, a minimum of two tweets, three times per day with a collaboration focus. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. " Read on to get their insights. Ardath Albee. Ardath Albee is a B2B Marketing Strategist.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Webbiquity

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

The Point

NOVEMBER 28, 2011

At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling white papers, Webinars and the like. It cannot cater to customers and prospects and press/analysts and be in any way cohesive and effective. A newsletter cannot be all things to all people.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Ambal's Amusings

APRIL 29, 2010

Blog Marketing Interactions Twitter Ardath421. Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. Blog Writing on the Web Twitter patsiblogsquad. White papers.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. If newsworthy, publishing a press release about the award or milestone.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Ledger Bennett

OCTOBER 28, 2020

This White Paper will detail the proven strategy for successful virtual event marketing promotion Ledger Bennett deploy to provide your business a reliable pathway to measurable results. The post White Paper: Crafting Effective Virtual Event Marketing Programs appeared first on Ledger Bennett.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Industrial Marketing Today

JULY 29, 2009

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time. This white paper aims to change that perception of them.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Chris Koch

FEBRUARY 24, 2010

The only way we can do that is by providing a range of different content—thought leadership, news, education, training, support—in a range of different channels—events, white papers, communities, private meetings—at all phases of the buying cycle.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

APRIL 20, 2010

The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Valasys

DECEMBER 12, 2019

Writing the white papers is both an art & science. Marketers who are experts at creating white papers understand that whitepapers don’t occur overnight. What is White Paper Syndication?

Paper 59

Paper Lead Scoring Lead Ranking Generation 59

SmartBug Media

MARCH 19, 2020

Point viewers to your website for a free white paper, more information, or a discount offer. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Transcripts easily provide quotes for use in press releases and other marketing materials.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Industrial Marketing Today

APRIL 28, 2010

Leave a Comment Previous post: Focus on Content in B2B Marketing Next post: 7 “Rs&# for B2B Marketing Content Planning FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Ambal's Amusings

NOVEMBER 12, 2009

Blog CindyKing Twitter CindyKing. Blog Stories That Sell Twitter Casey_Hibbard. Blog Savvy B2B Marketing Twitter MicheleLinn. Michele Linn is a B2B marketing consultant specializing creating and promoting buyer-focused content, such as white papers, research reports, feature articles and case studies. Michele Linn.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

APRIL 22, 2010

. -- Topsy.com Previous post: Generating More “Educated Leads” on a Small Budget Next post: Focus on Content in B2B Marketing FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Blog Demand Generation Twitter abneedles. Blog Funnelholic Twitter funnelholic. Read on to get their insights.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Industrial Marketing Today

SEPTEMBER 29, 2009

Leave a Comment Previous post: Content Creation Made Easy Next post: Driving Traffic to Your Homepage All the Time May Be a Big Mistake FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

JUNE 29, 2010

Use a social publishing site like scribd.com to gain a larger audience for your white papers. Next post: What Not To Do For Better B2B Customer Relationships FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60