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Inside The Press Room Series: Allie Nawrat, Senior Journalist at UNLEASH

Champion Communications

By finding ways to collaborate with journalists and offering unique insights, PR professionals can establish themselves as valuable resources for the press and develop authentic and long-lasting media relationships. What are the key takeaways ? Building relationships with journalists requires persistence, clarity, and research.

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Best Practices for Podcast Guests: How to Make a Lasting Impression

Trade Press Services Newsletter

When it’s time for the show, be sure to find a quiet room, silence all audible notifications, and eliminate any potential interruptions. Feature the episode in your press kit , on your LinkedIn profile, and on your website to drive additional reach. Do a “tech check” ahead of the interview to ensure everything is working properly.

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Marketing use cases for data clean rooms

Martech

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Dig deeper: How companies are leveraging data clean rooms as cookies vanish Who uses DCRs? Data clean rooms will reduce this complexity significantly for a lot of advanced analytics.”

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Brand Storytelling Lessons from The Most Binge-worthy Shows

Marketing Insider Group

Empathy Always Wins Image Source: TedCommunity on Twitter When Ted Lasso arrived from the States to take over English football team AFC Richmond, he was met with a whole lot of skepticism from the press, players, and even the people who hired him (if you’re a Lasso fan, you know they were secretly hoping he’d fail).

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Why Enabling Buyers To Buy Is The Future Of B2B

Tony Zambito

There is no room for guesswork on understanding buyers. Presenting a pressing design issue. Here are 5 important factors: Buyer Insight : Revenue and Sales leaders will need to possess deep insight into how buyers are changing. Conducting buyer research to gain insight into new goals and situational challenges buyers are experiencing.

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Content Marketing Strategy: Are You Winging It?

Zoominfo

Most likely, you’ll do a combination of content based on your most pressing marketing needs (like filling your sales pipeline with quality leads). Maybe there’s room for improving your marketing content — from rethinking quality over quantity to understanding how your target audience consumes it. ” test?

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B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

markempa

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

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