Kaon

DECEMBER 15, 2015

Those opening seconds are critical in holding the attention of your customers; therefore, your sales presentation needs to be compelling and relevant to each unique audience. it is critical to deliver compelling presentations that tell your product story right the first time. Uniform messaging and branding across the organisation.

Interactive Marketing 100

Interactive Marketing Mobile Marketing Sales Cycle Storytelling 100

Webbiquity

OCTOBER 14, 2014

How can you get and keep a roomful of people engaged with your presentation? Jane Porter passes along five valuable tips from master storyteller Kevin Allison. The Science Behind Storytelling — and Why It Matters by The Official SlideShare Blog. 15 Presentation & Public Speaking Tips that Rock by Content Marketing Institute.

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Marketing Insider Group

MAY 25, 2020

Now especially, it’s crucial to adjust your messaging and the marketing tactics you use to reach customers and prospects. To ensure that you communicate the right message to your customers and prospects (and do so on the right channels), download this helpful guide. Cultivate Connection with Your Audience through Storytelling.

Social Media 336

Social Media Personalization Media Brand Identity 336

Webbiquity

MARCH 10, 2020

Most prospects now ignore these intrusive ads, or even grow to dislike the brands that harass them for attention. This not only helps your marketing efforts directly by conveying your message but also indirectly by generating positive experiences with prospects. Storytelling is a big one. Sweepstakes and Contests.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. When customers and prospects look up, you’d better be there. Storytelling in marketing involves crafting narratives that resonate with the audience.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Salesforce Marketing Cloud

FEBRUARY 26, 2024

You’ll not only earn Trailhead badges to prove your skills but also be able to publish each Tableau Viz that you make to your portfolio on your Tableau Public account, which you can share with prospective employers. Data Presentation in Tableau : Build dashboards in Tableau that guide stakeholders through critical analysis.

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

Heinz Marketing

SEPTEMBER 26, 2023

With the ever-increasing competition for your audience’s attention, the art of the “cold open” has become a powerful tool to capture your prospect’s interest from the very beginning. Storytelling as a Cold Open Technique Storytelling is a tried-and-true method for engaging B2B audiences.

B2B 128

B2B Storytelling Impressions B2B Sales 128

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Present the problem or challenge the client is facing. Brand storytelling is a powerful marketing tool. Your prospects should see themselves in the shoes of the protagonist. Guide prospective customers through the buyer’s journey.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

ActiveDEMAND

JUNE 14, 2017

Storytelling: It’s All About Keeping Your Brand Out Front. The concept of storytelling in marketing is all about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. Storytelling in marketing has always existed and is a natural fit for marketing. Stories put our brains to work.

Storytelling 46

Storytelling Marketing Automation Services Marketing Proposals Marketing Automation 46

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Marketing Insider Group

JANUARY 30, 2023

Dan Sommer , Qlik’s Senior Director of Global Market Intelligence, presented a webinar in my perennial favorite “top 10” format (as always, an ode to David Letterman for popularizing this). Building alerts that drive action in a continuous cycle with automation at the core.

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

Content Standard

NOVEMBER 11, 2016

Content engines sound attractive in concept but present a paradigm shift for the large number of brands who have shifted toward them over the past 10 years. My client wasn’t unique in its response to this: excitement at the prospect, and resistance to the idea that it would require a fundamental shift in working paradigm.

Marketing Budget 92

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 92

Content Standard

FEBRUARY 21, 2019

For all of the work that content marketers put into ideating, creating, and perfectly producing content that connects with visitors, the idea of an immediate format that’s comparatively raw in presentation, doesn’t seem to fit. Prioritize consistent and authentic presentation over high production. Here’s Why.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Marketing Insider Group

DECEMBER 29, 2020

Whether you’re creating targeted ads or sales videos, sharing a presentation, or inviting clients to create testimonial videos for your business, you can reach people in a more humanized way with video marketing and sales. Tell your prospects exactly how you plan to solve an impending departmental problem. Brand Storytelling.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Rev

DECEMBER 8, 2017

Here’s why: The Art Of The Storyteller. Everyone loves a good storyteller. In fact, in a study presented by AdWeek, participants were given an example of a product- one with a basic description while the other had a story behind the product. The post Why Storytellers Make Up The Best Sales Teams appeared first on LeadCrunch.

Storytelling 60

Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60

Biznology

DECEMBER 15, 2014

It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. If we all agree that modern marketing is less about the sound bite and more about the story, then digital marketers should pay attention to Koenig’s storytelling method.

Storytelling 80

Storytelling Brand Identity Branding Copywriting 80

Hubspot

APRIL 26, 2017

As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Interactive content has become increasingly more popular as brands try to cut through the noise and keep prospects' attention long enough to deliver a message. 1) The Wall Street Journal.

Storytelling 78

Storytelling Interactive Marketing Top of Funnel Examples 78

Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. For that you need to develop an easy-to-navigate library of videos on specific product features and benefits that customers and prospects ask about.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Only B2B

JULY 20, 2020

According to wikipedia definition of Sales Pitch is – In selling technique , a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service.

Telemarketing 139

Telemarketing Privacy Policies Demand Generation Agencies Wikipedia 139

Heinz Marketing

MARCH 19, 2021

If you’re not messaging to your prospects’ challenges and pain points, you’re going about it the wrong way. I watched a great LinkedIn Learning course last year on Marketing to Humans , presented by Stefan Mumaw , Director of Narrative Strategy at First Person. B2BMX Emphasizes Empathy In Storytelling & Renewed CMO Focus In 2021.

Planning 135

Planning Marketing Management Storytelling B2B Sales 135

KoMarketing Associates

JANUARY 19, 2022

WordPress is my foundational platform for storytelling. From housing our database, nurture flows, and automation rules, marketing automation truly owns the story behind a prospect. We need images for speaking engagements, internal presentations, social posts, blog images, Slack shenanigans; why not use memes?

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Stevens & Tate

JULY 19, 2021

In order to connect your brand with today’s prospects and customers, make storytelling a part of your content creation and messaging. Effective storytelling can help share your brand’s values with Millennials in a meaningful way. The present showcases how you solve that challenge. Stories Are Memorable.

Brand Identity 103

Brand Identity Branding B2B Thought Leadership Business 103

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Case studies give B2B companies a unique opportunity to present data-driven information while also telling a relatable story. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Heinz Marketing

FEBRUARY 12, 2022

The Positives—and Perils—of Storytelling. Thank you, Jonathan Gottschall, for presenting your research. . While prospecting receives much attention in sales, it’s important to consider and understand other areas of sales like value creation, the paradigm shift, discovery, commitment gaining, presentations, and proposals.

Peer-to-peer 94

Peer-to-peer Marketing & Strategy B2B Storytelling 94

Kaon

OCTOBER 13, 2020

In either case, a prospective buyer, who may be out of the habit of meeting and assessing products or services in person, may come to learn about a given option and, ultimately, make a purchase. Presenting 3D product tours also allows businesses to present new angles on existing products. New Angles on Familiar Products.

Product 162

Product Marketing & Strategy Interactive Marketing Lead Ranking 162

Salesforce Marketing Cloud

JUNE 28, 2023

Pitching with information your prospective customers already know shows apathy — and a lack of awareness. That means your sales pitch is likely to be a prospect’s first interaction with your company — so make it count. Your potential customers today are more informed (and skeptical) than they’ve ever been.

Tips 98

Tips Lead Scoring Lead Ranking Customer Satisfaction 98

Kaon

MARCH 13, 2018

If visitors get involved and actively participate in the experience, it is much more memorable versus passively watching a PowerPoint presentation. Kaon recently partnered with MultiTaction to bring our virtual 3D product tours and interactive storytelling to life on vivid touch-screens designed to excite and drive user engagement.

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

Biznology

FEBRUARY 16, 2018

I want to discuss how the addition of stories to Instagram positions the platform to present what is typically the most important and powerful tool in content marketing: the ability to teach. However, the downgrading of Snapchat to the status of “also-ran” is a story more for the financial pages than for here. The power of sharing knowledge.

Budget Programs 156

Budget Programs Paid Search Agency Storytelling Blast Campaigns 156

Zoominfo

FEBRUARY 15, 2018

Sales are contingent upon the attitude of the salesman, no the attitude of the prospect.” – William Clement Stone. Keep the customer actively involved throughout the presentation, and watch your results improve.” – Harvey MacKay. The lost part of sales is the storytelling side.” – Richard Harris. ” – Lori Richardson.

Zoominfo 278

Zoominfo B2B Sales Storytelling Conference 278

SalesGrape

DECEMBER 3, 2023

Unlike other forms of marketing where prospects may stumble upon your message passively, cold calling allows you to proactively reach out to potential customers and engage them directly. Pay close attention to what prospects are saying so that you can tailor your pitch accordingly and address their specific needs.

Cold Calling 76

Cold Calling Telemarketing Lead Generation Lead Scoring 76

Salesforce Marketing Cloud

NOVEMBER 17, 2021

And with careful and timely planning, strategic messaging, and thoughtful storytelling, it’s a great opportunity for your organization to help build community and demonstrate leadership. Let your customers, prospects, employees, and partners know about the valuable work done by your chosen nonprofit. Are you ready?

Planning 98

Planning Advertising Agencies SMS Thought Leadership 98

Champion Communications

JUNE 7, 2023

Social media platforms such as LinkedIn, Instagram and Twitter not only provide an opportunity to find out what pain points prospects are currently facing but also to communicate to a large-scale audience about how you and your clients are working to rectify those issues. Enter the new wave of social channels.

PR 62

PR Social Media Media Public Relations 62

Webbiquity

JANUARY 18, 2024

Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points. Use a Persuasive Email Style You don’t build trust in your professionalism merely by showing that you know what you’re talking about, but also through presentational details.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Exo B2B

OCTOBER 10, 2023

Her whole team was also dressed in pink and she made her presentation by trying to draw an analogy between the themes addressed in the film and the reality of content marketing professionals. Lady Trifecta Do you know anyone who would have the audacity to go up on stage at B2B Forum and say that we need to stop storytelling in marketing?

Marketing AI 59

Marketing AI B2B Gartner Conference 59

Webbiquity

JULY 5, 2016

Rather than a desperate bombardment of information (some of which will hopefully stick), a sales presentation should be a sales conversation, says Jacquelyn Smith of Forbes. Possessing a deep well of knowledge about your buyer not only gives you an air of credibility, it also helps you develop a nuanced and highly targeted presentation.

Comparison 172

Comparison Storytelling Press Contact Marketing 172