Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases.

Marketing AI 108

Marketing AI Marketing Automation Services Word of Mouth CPA 108

Webbiquity

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). If your product adds value to theirs or vice versa, it’s an ideal place to post a guest blog. Build your social currency with a robust PR strategy. But PR can speed up this process. Here’s what works in 2021.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Oktopost

FEBRUARY 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Recently, Amisha was recognized in PR Week’s Women to Watch 2020, in the Top 50 Influencer Marketer by Talking Influence and as a Top Digital Marketer by LinkedIn. Amisha Ghandi, SVP Marketing at Tipalti takes on customer experience. Catch all episodes here.

B2B Thought Leadership 127

B2B Thought Leadership Ad Building Transparency Thought Leadership 127

Contently

OCTOBER 14, 2020

Instead, they should dig into product backgrounds, talk to analysts, and review third-party information to uncover details they can regift to an audience in a compelling way. Word of mouth was crucial, so the PR firm leaked information that the lead actress was possible in relationships with both Puff Daddy and Robbie Williams.

Advertising Agencies 217

Advertising Agencies Campaigns Paid Search Agency Television marketing 217

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. Tags: PR Buzz Marketing.

PR 100

PR Marketing Management Buzz Startups 100

Biznology

MAY 30, 2017

Likewise, if you’re selling high ticket items, especially products and services that require new contracts, new leases, refills, upgrades, or are pricey and powerful but highly commoditized, then you need to go well beyond simply selling widgets. What works in high-end sales works in high-end PR. It’s about a partnership.

Planning 186

Planning PR Cold Calling Webcast 186

Biznology

MAY 2, 2017

These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram. The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Customer Experience Matrix

APRIL 1, 2020

The index draws on trillions of Web visits tracked by Adobe systems to construct a digital consumer shopping basket tracking a mix of products including apparel, electronics, home and garden, computers, groceries, and more. Food and health products fell after an initial stock-up surge in mid-March. UK, Australia, India, and Singapore.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Navigate the Channel

MARCH 6, 2023

If you are a manufacturer of building products, your knowledge of public relations and its importance can make a difference in your success as a company. Non-PR professionals often use the term as shorthand for all people, or all people not directly connected to their company. Internal communications/PR comes first.

Public Relations 65

Public Relations Lock-In Work Management PR 65

Biznology

MAY 1, 2018

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Monitoring turns a series of unrelated social media behaviors into more of a science laboratory where you can experiment.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

OCTOBER 17, 2017

They’re talking about your products, services, experiences, and travel; they’re sharing their hobbies, hopes, dreams, passions, aspirations, memories, and fascinations, online. Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. That’s not over.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. It’s important to find growth opportunities within B2B influencer marketing that makes sense for your products, services and campaigns. What’s the key to B2B marketing success?

B2B Marketing 135

B2B Marketing B2B Planning B2B Thought Leadership 135

Sprout Social

NOVEMBER 29, 2021

Seventy-one percent of consumers found themselves using social media more in the last year than ever before and 34% say they’re using it to learn about products, services and brands. Consumers ranked in-feed ads as the most common method of finding new products to purchase , followed by discovery pages and story ads.

Buy 142

Buy Brand Identity Branding eCommerce 142

Optinmonster

MAY 16, 2023

In layperson’s terms, off-page SEO helps search engines understand what others think about your product, services, or website. Forums Find and participate in forum discussions about your product or your services. We often share content on Facebook and Twitter that we neglect on YouTube and Instagram.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Heinz Marketing

OCTOBER 22, 2021

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. The marketing technology landscape is changing rapidly. But it’s so much more.

Planning 122

Planning Work Management Marketing Management Marketing Automation Services 122

Brandpoint

NOVEMBER 6, 2019

As PR professionals, we’ve always had the ethical responsibility for maintaining truth within the communication world. For B2B and PR companies who market to those aged 9 or younger, it’s important to reflect on how what we do now in the media is influencing this new generation. Are you thinking about the Alpha Generation?

Conference 108

Conference Generation PR Peer-to-peer 108

Content Marketing Institute

AUGUST 31, 2023

These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. For instance, ask ChatGPT, “What are the top features that [our core audience] should prioritize when shopping for [our products/services]?” Technological disruption is par for the course in content marketing.

Marketing AI 113

Marketing AI Content Marketing Planning Ethics 113

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Onalytica B2B

APRIL 6, 2017

For a large proportion of people, particularly those outside of marketing, when they hear the term influencer marketing , they instantly think of Instagram celebrities with 1 million + followers, posting a picture of their weight loss results from the latest diet product with the words ‘#ad’ or ‘spon’ included in the post.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Valasys

MAY 6, 2021

As internet marketers are using world-wide-web to advertise their message or product, the realm of the B2B marketers has been revolutionized. People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Oktopost

MARCH 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Nicole Wojno Smith is the VP of Marketing at Tackle.io, a cloud marketplace platform that empowers companies to list and sell products, manage their inventory and listings, and track their sales and revenue with ease. Catch all episodes here. Episode Summary.

Peer-to-peer 62

Peer-to-peer Marketing Analytics Tools Transparency Word of Mouth 62

Scoop.it

MARCH 14, 2024

Such partnerships with your customers will also help you: Understand the unique use cases where your product has been beneficial Find potential customer pain points you might not be aware of Pinpoint how your customers talk (so you can use the same language in your marketing materials) 2.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Sprout Social

MAY 11, 2023

YouTube: In 2022, YouTube received content-level brand safety accreditation from the Media Rating Council for the second year in a row. You’re enabled to track unfiltered conversations about business-critical topics, like how people are reacting to your latest ad campaign, product launch or social responsibility initiative.

Paid Content 128

Paid Content Tools Brand Identity Branding 128

Marketing Insider Group

NOVEMBER 18, 2019

When you do, you’ll likely find that they’ll become some of your best PR people. One of the best things that comes out of selling your employees on your products, services, and mission is an improved customer experience all around, as EveryoneSocial’s Todd Kunsman points out. Quick Takeaways. Stilted dialogue? Not a Vogue model?

Business 212

Business Lead Ranking Guidelines Paid Search Agency 212

Sprout Social

MARCH 30, 2023

Since New Year’s Day 2023, more than 5 million messages referencing ChatGPT have been sent across Reddit, Twitter and YouTube alone. The mainstream excitement over generative and other multi-purpose AI tools is more than just good PR. It opens the door to unimaginable advances in productivity and brand innovation.

Marketing AI 116

Marketing AI Peer-to-peer Training Software 116

Biznology

NOVEMBER 27, 2012

Well, the best way is to let them in on your process, your magic, and what makes your products and services special. In a post-recession America, more and more people are interested in investing their hard-earned dollars into people, into personal production, into innovation, and into a generous attitude. How, you ask?

Social Media 80

Social Media Process Product Media 80

KoMarketing Associates

DECEMBER 14, 2015

REDEFINING THE ROI OF PR. “We We introduced a new program this year integrating our upper funnel PR programs with middle and bottom funnel inbound marketing. The result is that we can now tie PR to an ROI rather than be dependent only on nebulous findings like number of clips or impressions. “The EMAIL MARKETING EFFECTIVENESS.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Onalytica B2B

DECEMBER 14, 2017

It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. If we look at the engagement approaches as being on a spectrum ranging from truly organic to paid, content will come within the organic range, whereas product is more likely to be closer to paid.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Onalytica B2B

MARCH 9, 2017

While celebrity product endorsement has become more prevalent with the rise in social media, this is not a new area. The wave of reality TV stars promoting the latest teeth whitening kit or weight loss product; 9/10 they are being paid to do so, and yes, this is what we’d call paid endorsement, or PR.

Planning 219

Planning Advertising Agencies Paid Search Agency PR 219

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? Let’s take a closer look at the benefits below.

Marketing AI 94

Marketing AI Work Management Marketing Management Business 94

Onalytica B2B

OCTOBER 26, 2016

Now, whilst some may be happy to recommend a product to their copious followers just for a freebie, or because they genuinely like the product, many actually do so because it pays well- very well. It comes as no surprise that YouTubers, on average, take home the biggest pay-cheques, earning over $300,000 with 7+ Million followers.

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? It can generate a buzz around your product and get people to notice it. You first need a pre-launch marketing strategy to introduce a new product successfully. Its goal is to get the potential customers excited about buying your product.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Optinmonster

MAY 11, 2023

This content isn’t directly promotional, but it’s meant to get people interested in the brand’s products and services. People often use YouTube as a search engine to find video tutorials, reviews, product showcases, and more. You can upload the full video to YouTube and share short clips on TikTok.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Vidyard

JANUARY 10, 2018

Product teams use it to announce , HR teams to inspire , and PR folks to pitch. Multiplied across your business, video is a serious upgrade to overall productivity. And in 2018, there are three commandments to follow to amplify your success and turn video into organizational brain food: Move beyond YouTube.

Video Marketing 89

Video Marketing Youtube Distribution PR 89

Biznology

NOVEMBER 7, 2016

Viewers love and appreciate how-to videos, as evidenced by the endless supply of such channels on YouTube. According to mediakix , the second-most popular type of YouTube video are how-to videos. The great news is these plug-ins can usually import videos directly from your YouTube channel so the setup and maintenance is minimal.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. That’s the power of story and why it’s such a powerful tool for business, let alone PR. Importantly, Mr. Brierly is the focus of the story, not Google or a product. Have you seen good examples of storytelling in action?

Storytelling 78

Storytelling Examples PR Trigger Marketing 78

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Pet360 Social Media Manager & PR Specialist, Jon Steiert. Read on for the full highlights: [link].

Social Media 161

Social Media CMS Development Media Thought Leadership 161