Hubspot

NOVEMBER 12, 2018

Each of Shopify Plus’ articles is valuable on its own, but just like episodes from your favorite Netflix show, they can entice you to read the entire series, arming you with the full scope of knowledge about a certain topic. Recommended Read: How 2 Chainz Used Shopify Plus to Generate 2 Million Dollars in 30 Days. Retail Dive.

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

Terminus

DECEMBER 1, 2022

With Netflix recently joining the CTV party, the premium channel piece of the digital marketing mix has been getting a lot of buzz. It’s not news to us that these channels let you achieve greater scale and wow your pipeline with highly-engaging content. Digital audio is now being relied on to combat screen fatigue.”

ROI 26

ROI Advertising Agencies Multi-Channel Ad Frequency 26

Hubspot

FEBRUARY 17, 2021

Below, we’ll explain where Clubhouse came from, what it actually is, and the pros and cons of using it in your marketing strategy. Initially, Clubhouse was marketed to top-tier influencers, celebrities, Silicon Valley investors, and industry thought leaders, but recently opened to more general audiences.

Planning 101

Planning Work Management Social Media Marketing & Strategy 101

Outgrow

SEPTEMBER 8, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Freelancer of the Month ‘Pierre Zarokian’ for our monthly podcast – ‘ Marketer of the Month ’! Pierre also frequently speaks at trade shows for the industry and writes for Search Engine Journal and other publications. .

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Schubert B2B

MAY 26, 2022

PR professionals achieve this by building awareness and credibility of your organization while establishing your leadership and team members as experts in your industry and the markets you serve. While PR is often thought of as a B2C marketing practice, it plays a critical role in B2B communications as well.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Marketing Insider Group

APRIL 7, 2021

They expand to a new social media platform – you develop a strategy for that platform to make sure you have a presence. Quick takeaways: Content differentiation tells you how to reach the right people with useful content. How can you stand out in markets like these – with global competition no less? It’s all about relevancy.

Differentiation 324

Differentiation Top of Funnel B2B Thought Leadership Work Management 324

Optinmonster

JULY 21, 2023

Are you looking for digital marketing statistics to learn from and grow your online business ? Keeping up with the latest changes and developments in the digital marketing industry can help you improve your strategies and stay ahead of the competition. Statista ) Email marketing revenue is projected to be $10.89

Statistics 57

Statistics Marketing Automation Services eCommerce Stats 57

Marketing Insider Group

OCTOBER 22, 2019

Yesterday we talked about defining an always-on content strategy for events. Now let’s look at how events are such a huge part of an effective Content marketing strategy! Live events don’t have to be huge conferences or trade shows either. Digital events are a cost-effective and easy way to run an event.

Webinar Metrics 125

Webinar Metrics Planning Content Marketing Content 125

Single Grain

DECEMBER 8, 2020

As a founder, you have a few challenges when hiring for a marketing role or outsourcing marketing, such as: You can’t hire a full marketing team. In this article, you will find out what to pay attention to when choosing both marketing consultants and agencies to work on growing your tech business.

Marketing Analytics Tools 134

Marketing Analytics Tools Paid Search Agency Advertising Agencies Work Management 134

Optinmonster

NOVEMBER 10, 2022

Here are 17 great email list-building strategies to increase subscribers. Use Gated Content (also known as Content Locking). Use a 2-Step Optin. Show Off Your Testimonials. You can get started with stunning templates and customize them using the drag-and-drop builder. Table of Contents. Add an Exit-Intent Popup.

Paid Content 137

Paid Content Lock-In Landing Pages Intent 137

Martech Advisor

NOVEMBER 5, 2019

Programmatic advertising is on a disruptive ride with new technologies such as artificial intelligence, machine learning, voice search and digital OOH attracting most advertisers. It is set to be the default media trading method in the coming years. AI in programmatic advertising.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Hinge Marketing

MAY 18, 2020

Virtual marketing and business development has jumped to center stage as COVID-19 became a household word and shelter in place orders rocked the business world. In reality, virtual marketing is a trend with an extensive history and many well-developed practices and procedures. Virtual Marketing Defined.

Marketing Automation Services 118

Marketing Automation Services Paid Content Service Top of Funnel 118

Single Grain

APRIL 29, 2021

Now this digital asset is trending on Rarible (an NFT marketplace) for more than $2,000 : Pizza Hut launched the world’s first non-fungible pizza, which was sold on Rarible for $8,824 , and the company said that they would be launching more pizza “slices” (i.e. digital images of pizza slices) every week: .

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

B2B Digital Marketer

SEPTEMBER 8, 2020

With sales and marketing being done more at a distance, traditional methods for engaging potential customers are becoming more obsolete. Companies need to realize that if they want to stay afloat during these trying times they need to adapt and use content and technology to engage more with their potential customers.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

accelerate agency

AUGUST 4, 2021

Marketing has changed dramatically over the last decade or so. Cast your mind back to this time ten years ago: things like social media marketing and content marketing were in their infancy compared to today. Today, marketing is a much more sophisticated business. How to craft powerful B2B inbound marketing strategies.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Single Grain

NOVEMBER 3, 2023

PLG is a strategy many companies are adopting to generate more growth, traffic and people using their product as the primary vehicle for expansion. It’s an attractive business model for many reasons, especially if your primary offer is a digital service that can scale participants who use it for more revenue.

Enterprise Management 52

Enterprise Management Product Lead Ranking Work Management 52

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. Virtual attendees can register , pay for their ticket, and hop on from wherever they are in the world, engaging in content digitally and enjoying all aspects of the conference in an online format.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Single Grain

MAY 25, 2021

With such a large influx of information on the web, the number of SEO agencies and consultants all around the globe has increased significantly, and so has the general savviness of the average business and their marketing departments. Content Strategy (i.e. Align Your SEO Strategy with What You Already Know.

SEO 98

SEO Marketing & Strategy Link Building Business 98

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. With the ever-increasing number of SaaS companies, it is crucial for you to follow certain growth strategies to outdo your competitors. What Is Different about SaaS Marketing? Book My Free SaaS Marketing Consultation.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Single Grain

AUGUST 16, 2023

One of the most important types of data you’ll ever measure with online marketing is your cost per acquisition, so understanding CPA is the key to unlocking extraordinary ROI. In this post, we’ll break down the complexities of CPA optimization and show you six effective methods to lower your cost per acquisition.

Cost per Acquisition 52

Cost per Acquisition Acquisitions Cost CPA 52

Single Grain

SEPTEMBER 15, 2020

Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. But having a great keyword strategy is just the first step; to be able to continually improve your strategy, you must measure the results. 53% of all website traffic comes from organic search.

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Marketing Budget 52

Single Grain

MARCH 24, 2022

It’s no secret that inbound marketing is the most effective way to convert leads and boost sales: Properly executed inbound marketing is 10x more effective for lead conversion than outbound. Unfortunately, inbound marketing does require quite a bit of work. That’s where inbound marketing agencies come in.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 52

Referral Rock

NOVEMBER 21, 2019

If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? I’ll admit, it does take a little bit of both, but behind every piece of viral content is a solid marketing strategy. What’s Viral Marketing?

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

ConvertKit

APRIL 14, 2020

Nobody wants to use the artwork I'm making. She asked for art kits every year for her birthday, and she’ll never forget her parents’ reaction when she’d show them something she created: “Oh, you're a great artist,” they’d say. She found it was more natural for her to teach using video. But she wondered if she was enough.

Advertising Agencies 101

Advertising Agencies Youtube Course Paid Search Agency 101

SpotMe Blog

DECEMBER 20, 2021

Marketing Ideas for Events. Event Promotion Strategies. Create a Digital Channel for Attendees to Network Pre and Post Event. Marketing Ideas for Events. It goes without saying that priority number one for your online event is getting the right attendees to show up. Event Promotion Examples: The Power of Media.

Sales Management 52

Sales Management Paid Content Promotion Creativity 52

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Have I gone MAD?? And why not?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Single Grain

OCTOBER 11, 2019

Having an online store doesn’t mean that you have to limit yourself to marketing your brand online. For the longest time, the story of e-commerce has been one of online versus offline, physical versus digital, brick-and-mortar businesses against the rising tide of online businesses. Benefits of Event Marketing for E-commerce.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Single Grain

JUNE 26, 2023

Ah, email marketing. We’re here to tell you that email marketing and, more specifically, newsletter subscriptions, are very much alive. For example, if you have a blog post titled “10 Strategies to Boost Your SEO Ranking,” you can offer a downloadable infographic summarizing those strategies in a visually appealing format.

Newsletter 52

Newsletter Work Management Marketing Management Lead Scoring 52

Optinmonster

AUGUST 27, 2023

Are you using content marketing effectively to reach your customers and grow your business? Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. Without the right content marketing strategy, tactics, and tools, you won’t get those benefits. What Is Content Marketing?

Paid Content 94

Paid Content Content Marketing Top of Funnel Planning 94

nDash

JUNE 2, 2021

There are blogs, eBooks, podcasts, social media posts, and more – each with different goals. Your content strategy helps make sense of the content you want to publish and establishes a framework for its delivery. Why should companies build a content strategy? What is a Content Strategy? What benefits do you expect?

CMS Development 98

CMS Development Webinar Metrics Work Management Sitefinity 98

Hubspot

DECEMBER 16, 2013

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. Lack of integration across marketing (58%). Inability to measure content marketing effectiveness (42%).

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Email Marketing. Account Based Marketing. Video Marketing. Marketing Technology.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Martech Advisor

JANUARY 7, 2020

It is a form of digital advertising that includes sponsored content to promote a brand’s products or services. Paid media is that part of marketing and advertising that requires the purchase of ad space to promote a brand to larger audiences. Paid Media and the Future. What Is Paid Media?

Paid Content 68

Paid Content Cost Per Thousand Cost Per Click Process 68

Golden Spiral

NOVEMBER 20, 2020

” It's time to meet three content queens and learn how they write marketing copy—articles, eBooks, social posts, and emails—that: rank higher on Google. Join us for a fast-paced video hour full of tips and laughter. Show Notes. The Top Research Organizations for Your B2B Product Strategy. gain more clicks.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Webbiquity

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. These men are indeed using Twitter to rewire and reorient the Web. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Revolutionizing Communication.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Webbiquity

JULY 17, 2018

As a B2B marketer, you navigate a long purchase cycle to get buy-in from decision-makers at every touch point. In reality, educating and nurturing B2B buyers in this crowded digital space is tough. As a result, measuring ROI on your marketing spend is getting tricky. Image credit: Marketing Charts.

PR 181

PR Paid Content B2B Thought Leadership B2B Marketing 181

Single Grain

JANUARY 30, 2023

In this article, I will share some actionable tips for creating a variety of ChatGPT prompts that can help take your marketing efforts to the next level. To jump straight to the marketing prompts, click here. Why Is ChatGPT a Powerful Tool for Marketers? ChatGPT is an AI-powered chatbot that uses the GPT-3.5 Let’s begin!

Marketing AI 59

Marketing AI Work Management Budget Programs Marketing Management 59