plays 
Zoominfo
AUGUST 31, 2020
Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, and automated customer service surveys. Further, encouraging positive user reviews of a product serves up testimonials that often play strongly with other buyers. Offer Expansion.
Martech
JANUARY 17, 2024
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The Point
AUGUST 29, 2017
When designing sales plays as part of your Account-Based Marketing (ABM) strategy, it pays to start with a few key questions: 1. Answers to these questions will help define message, tone, offers/content/calls to action, and the type, sequence, and cadence of communication channels or touchpoints that make up a play. Click To Tweet.
SmartBug Media
FEBRUARY 23, 2024
Your “plays” are your marketing efforts, or the campaigns you put in place to reach and convert your audience. The proper balance of long- and short-term plays can showcase marketing attribution, helping to illustrate what’s resonating with your audience—and where they’re losing interest. Develop various performance outlooks.
Advertiser: ZoomInfo
That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you. These 16 plays are aligned to different stages of the sales funnel. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.
Zoominfo
NOVEMBER 18, 2021
When the right signals are detected, automation tools can trigger proven sales plays. We’ve compiled a new, exclusive collection of 100 data-driven Pipeline Plays from across the sales journey to help B2B revenue teams everywhere. We know these plays work because we’ve perfected them ourselves.
CopyBlogger
JANUARY 5, 2023
It’s often much easier to focus on what’s not working, rather than play to your strengths. The post Play to Your Strengths and Supercharge Your Business appeared first on Copyblogger. Have you ever stayed. Continue Reading.
Advertiser: ZoomInfo
In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates. To stay ahead in this race, every recruiter needs a good playbook. Download now!
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
Advertiser: ZoomInfo
Get ready to unlock your team’s full potential with ZoomInfo Plays today. Explore the ZoomInfo Playbook to find activities that align with your goals, set up your workflows, and add them to your GTM motions.
Advertiser: ZoomInfo
Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.
Advertiser: ZoomInfo
This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before.
Advertiser: ZoomInfo
This guide will examine the market forces at play, shifting buyer trends, what conversational marketing is, how to leverage it, and the tactics involved in adopting conversational marketing for a B2B demand generation strategy. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.
Advertiser: ZoomInfo
Hit your number with 100 Pipeline Plays. For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Close more deals with these winning plays!
Speaker: Sheila Kreuger, MBA, Bob Kocher, MD, and Joe Grasso, PhD
How does mental health play a role? Soon employees will be faced with returning to the office. Questions that should be addressed are: Where are we in the transition back to the office? What should a thoughtful plan consider?
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