Convince & Convert

JANUARY 25, 2017

What’s your Twitter marketing strategy? Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. Below are some examples of what worked for these global giants on Twitter. Siemens suffers negative comments on Twitter with regard to environmental issues. Is it working?

Twitter 152

Twitter Marketing Strategy Marketing & Strategy Planning 152

Martech Advisor

AUGUST 30, 2019

In this article, we look at three viral marketing campaign examples and what they imply for marketers. Scroll down to read how: Behr Paint provided highly personalized recommendations via AI. Viral Mobile Marketing Campaign Examples and What You Can Learn From Them. Learn More: Top 8 Mobile Advertising Platforms for 2019.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Buffer

AUGUST 4, 2022

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith.

Intent 86

Intent Personalization Ad Building Brand Identity 86

The Lead Agency

JUNE 7, 2018

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. In the following article we will look to current research on viral content and look at what it really takes to make an impression in a digital world. What Do We Mean By ‘Going Viral’?

Viral Marketing 48

Viral Marketing Peer-to-peer Broadcasting Word of Mouth 48

Martech Advisor

SEPTEMBER 26, 2019

With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Twitter attributed half of its 2018 Q1, ad revenue to the video format – The Drum. Twitter launched 6-second video bidding for advertisers this August.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Twitter Spaces has a pretty compelling value proposition.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Twitter followers) sees an average of only a hundred likes per Twitter post. Good customer service online (and in person) can even turn buyers into advocates that will champion your brand.

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Buffer

JANUARY 23, 2023

She attests much of her early growth to social media as her marble iPhone and Macbook cases went viral on Pinterest, Tumblr, and Instagram. Choosing to prioritize the right social networks for your goals Jack Appleby is a social strategist, writer, and marketer who has developed his own personal brand through his Twitter account specifically.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. The spot earned over 5.1 The gag was even mentioned on SNL.

Social Media 119

Social Media Social Marketing Paid Search Agency Media 119

Contently

OCTOBER 12, 2018

It’s not every day a branded tweet goes viral. Even rarer is the viral tweet coming from a frozen meat company. R arer still is the viral tweet blossoming into a tweet-thread of social commentary, but that’s exactly what Steak-Umm posted just a few weeks ago. I'll tell you why.

Social Media 133

Social Media Work Management Marketing Management Media 133

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Typically, more active on LinkedIn but no other platform other than personal social networks. (a Read on to learn how.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Hubspot

OCTOBER 31, 2017

To overcome that, many brands are using email personalization as a strategy for creating more engaging email experiences -- ones that feel less like a robot, and more like a friend. Email personalization doesn't need to be insanely complicated to resonate with recipients. 13 Personalized Email Examples You Can't Help but Click.

Personalization 101

Personalization Examples Hubspot Amazon 101

Contently

NOVEMBER 29, 2021

But as social media and personal branding pervade an increasing number of roles and industries, getting a professional-level handle on social media has become table-stakes for many professionals. If you’ve never heard of the person, you should look up that person, see what they’re about.” And it can be.

Social Media 170

Social Media Media Viral Marketing Class 170

SnapApp

AUGUST 8, 2012

They have very easily become the Featured SnapApp of the week with their integrated sweepstakes and personality test app, and we're happy to give you some insight - as well as analytics - as to what they've done with their SnapApp! Integrated Sweepstakes & Personality Test. their personality match.

Viral Marketing 48

Viral Marketing Personalization User-Generated Content Facebook 48

Marketing Insider Group

FEBRUARY 3, 2011

On Thursday January 27th, while attending the #B2BChat on Twitter, I was honored and amazed to learn that I won the B2B Twitterer Of The Year award in the “Boss Tweet&# category. Because Twitter is a social platform and no one is anything without the connections we form and the strength of those relationships.

Twitter 100

Twitter Tips B2B Viral Marketing 100

Hubspot

MARCH 26, 2019

Add your personality. A YouTube description should be fun, and demonstrate your brand's personality or unique voice to an audience. Alternatively, you can craft a YouTube description that describes what your company does from a third-person point of view, like this one: Company A is the worldwide leader in X, Y, and Z.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Madalyn is for Twitter, what Mari is for Facebook. Heidi’s writing is personal, relatable, and informative.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Adobe Experience Cloud Blog

APRIL 12, 2016

As a consumer, it’s likely that you know this already and have given up pieces of your personal information for something in return. According to eMarketer, when US internet users were asked what would motivate them to share personal information with brands: 100% of respondents would share personal information for cash rewards.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Biznology

JULY 28, 2014

Specifically, viral reach has been reined in – frustrating marketers who are seeing a dip in engagement rates with their content. Facebook says that it is simply trying to make user News Feeds less cluttered and more personalized with the content of actual friends. In-text Photo via Flickr on Creative Commons.

Twitter 80

Twitter Social Marketing Social Networks Viral Marketing 80

Sprout Social

JULY 12, 2022

Create a viral video. If you want to get verified on TikTok, it helps to go viral. Going viral on TikTok means creating a video that shows up on many users’ “For You” page, generating hundreds of thousands of likes and views. There’s no specific method for going viral.

Tips 103

Tips Viral Marketing Social Media Guidelines 103

Marketing Insider Group

MARCH 29, 2023

Empathy Always Wins Image Source: TedCommunity on Twitter When Ted Lasso arrived from the States to take over English football team AFC Richmond, he was met with a whole lot of skepticism from the press, players, and even the people who hired him (if you’re a Lasso fan, you know they were secretly hoping he’d fail).

Storytelling 229

Storytelling Brand Identity Branding Paid Search Agency 229

SnapApp

SEPTEMBER 12, 2011

Viral Lift. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher. The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ?viral viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize. Make sure to comply with Twitter’s contest rules.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Navigate the Channel

JANUARY 17, 2024

In fact, according to Bloomberg, it boasts over 161 million daily active users – more than Twitter, and an average of 9,000 snaps per second. Snapchat is a unique social platform – one that is more fun and less formal – so let your Facebook, LinkedIn, Twitter followers know what they are missing out on.

B2B Marketing 65

B2B Marketing B2B Amazon Social Media 65

Top Rank Marketing

DECEMBER 20, 2023

X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours. I have personally seen success pinning blog posts with particularly great creative to Pinterest. Personally, I would skip the 1970’s wedding and fuzzy peach as the color of the year, but I am all in on the tropical decor and silver metallics. and Mac Cosmetics.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I That’s where Messina was inspired to repurpose it on Twitter.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

LEADership

MAY 30, 2014

We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping. How do B2B marketers create “viral” content for their marketing campaigns?

Viral Marketing 40

Viral Marketing Advertising Agencies Content Distribution 40

Oktopost

OCTOBER 28, 2019

If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial. If you want to engage with people online to talk about your company, your products, and the state of your industry, it makes more impact to back your words up with a credible personal brand. Create Excellent Content.

Personalization 69

Personalization Ad Building Tips Brand Identity 69

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. You can also create personalized experiences by running retargeting ads to convert past visitors or abandoned carts. Answering these questions will help you decide which platform is best for you.

Social Media 101

Social Media Features Media Curation 101

Buffer

APRIL 13, 2023

Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. You can’t be expected to create professional videos, post content, head a team of other social media managers, go viral and keep your sanity. Own community management.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Martech Advisor

APRIL 3, 2020

Salespeople will need to deliver on their quotas without personal meetings. This is a wake-up call for marketers, since, according to Demand Gen Report’s survey in January 2020, 53% of US B2B marketers consider in-person events and trade shows an effective channel for driving conversion! Even with a moderate 0.3%

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

Buffer

SEPTEMBER 1, 2022

From his two newsletters, one personal and the other called The Milk Road talking about crypto, to his audience of over 300,000 people on Twitter , to his popular My First Million podcast , Shaan’s creative output is fascinating. 🖊️ This interview has been edited and condensed for clarity.

Curation 104

Curation Impressions Top of Funnel Startups 104

CoSchedule

JANUARY 27, 2023

For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The take-home message? The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

SocialPilot

MARCH 5, 2024

In addition to that, you can also monitor and export analytics of numerous social media platforms, such as Twitter, LinkedIn, Instagram, and Pinterest. Reach gets counts for every unique person seeing your posts. The total impressions are represented under the Viral tag. Yes, you heard that right! What is it?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Oktopost

SEPTEMBER 13, 2022

Don’t be afraid to show some personality and let your audience get to know you and your brand more personal. Twitter is a fast-paced social media platform that’s perfect for sharing news, articles, and other timely content. Doesn’t take long to create a tweet that can go viral. High viral possibility.

Social Media 84

Social Media Work Management Marketing Management Service 84

Buffer

JULY 5, 2022

A newsletter can become an unfiltered channel for all of your ideas, personal and professional updates, and any other musings you may want to share with the world. As you share your perspective, you can even become a thought leader and build up your personal brand and credibility with readers. Start a Twitter account.

Newsletter 86

Newsletter Viral Marketing Twitter Youtube 86